E-newsletters and old fashioned audience development

Many people these days are claiming to be so busy that the only time you may hear from them is when they want something from you.   I don’t think this is the best way to keep in touch with people.  During my audience development workshop about making connections, the idea of calling or emailing people just to say hello was discussed.   I have been attempting to incorporate this more into my life too.

Each week I have decided to email a friend or colleague just to shoot the breeze a little.  A simple little “how are you?” email or phone call.  The responses so far have been really wonderful.  It is so good to catch up with the people in your life.  So, I decided to take this a bit further.

How many of you email the people on your e-newsletter list personally to get to know them better?  This is a really simple idea.  I know that some of you may have several names on your list so this task may sound overwhelming.  However, you can easily break this down into smaller, more manageable opportunities. What if you were to write one to three emails per day, a simple little “thank you for subscribing” with some kind of conversational opener to learn more about them?

This past week, I have received many positive and friendly emails in return, and it has been enjoyable getting to know the people that took the time out to subscribe and to read my e-newsletter each month.  I am grateful to them for becoming subscribers and this is a simple way to show them my gratitude!

Audience development is all about making connections.  Why not add “make connections” to your to do list today?  I think you will be surprised how little time it does take and how fun it can be.  You will also be surprised what these little connections can bring.

Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me!


Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help them to form more rewarding relationships.


Audience Development Blog

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