Great idea for audience development for symphony orchestras!

Springfield Symphony offering free ringtones

Now you can get short clips of the orchestra in concert on its Web site

By Andrew McGinn, Staff Writer

SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme.
It’s now a ringtone — brought to you by an unlikely source of ringtones, the Springfield Symphony Orchestra…What started as an idea by the symphony’s audience development committee is now a reality…The idea, according to SSO Executive Director David Deitrick, is to get people talking about the local symphony whenever a phone rings… “They can be ambassadors for the symphony every place — except at a symphony concert,” he said.

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This is a really good idea.  I happen to have a Wagner Ride of the Valkyries ring tone and since it is different than most ring tones, people do happen to ask me about it.  I think the key is to find a piece of music that is a little different than the already popularized Eine Kleine, but having the actual symphony sound instead of the tinkling midi ring tone is definitely a step for getting some attention.

So what’s your ring tone?

Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me!


Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help them to form more rewarding relationships.

Audience Development Blog


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Filed under arts marketing, Audience Development

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