Collaborating in tough times brings an audience development bonus!

Today I saw a collaboration in the news that was very encouraging.  There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together.

Jersey Symphony, Opera NJ team up in hard times

by Peggy McGlone/The Star-Ledger

Monday February 16, 2009, 6:45 AM

Although many arts groups are singing the blues, two New Jersey organizations are trying a new duet.

Opera New Jersey and the New Jersey Symphony Orchestra will collaborate on three productions this July in Princeton and a “Carmen” at three venues around the state next February.

What is fantastic about this collaboration is the fact that they will be sharing management, marketing, venues, performances (the opera is hiring the orchestra for performances instead of finding other musicians), and they will be sharing an audience with an announced  combined production.  This is a very smart move for these two organizations since they have similar missions,  and it will amount to growth for both organizations due to the combined efforts.  If they build relationships across the two organizations and their supporters, they are sure to benefit audience development wise too!

Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me!


Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce artists and arts organizations to their existing and potential audiences and to help them to form more rewarding relationships.
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