ADS Events for arts audience development!

I am very excited to tell you that our 2013 event calendar is now bursting with new opportunities to learn about and discuss audience development methods and ideas.  Here is what we have planned for this year:

• A monthly #auddev chat on twitter with a different co-host and topic each time.  These are free and open to everyone that is interested in chatting about today’s hot topics.
• Quarterly Webinars (March-June-September-December) with a few freebies throughout the year -  thought provoking presentations by some of the best audience development minds of our times. Our September slot is still open, but we hope to fill it soon.
• G+ Hangout Brainstorm Groups – Monthly group sessions with plenty of “AHA” and “great idea!” moments.  This is an inexpensive way to work with me and other arts people around the globe for new ideas to build your audience.
  
• Regional Workshops - We are planning 2-3 regional workshops for the year.  Check back at this link for details.

Also in the works are:

• An Inspiration Page – a resource for current audience development inspiration
• Mini-Podcast  – weekly mini-podcast on a current topic
• Tip of the Day Capsules – A set of tips to get you in the audience development mindset
• Stop the Tape – educational video segments to teach you the how of audience development
• Two new books for 2013
• Audience Development Projects – Regional/National Projects to help boost arts audiences
• Other video and audio content – useful tools for audience building

Of course we will still have:

• EMazing Newsletters to highlight the best in audience development ideas
• Twitter ARTicles
• ARTS Mag! updates
• Weekly blog posts

As mentioned before, I intend to make 2013 the year of Content and Connections.  My goal is to provide you with a variety of educational and idea provoking tools to help you build the best audiences, happy and loyal ones!

Thank you, and I hope you will sign-up and participate this year!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Please consider supporting ADS so we can continue our work.  Donate here! 

***Purchasing my book will help support ADS and our mission.***

Happy New Year for arts audience development

This is a quick post to ring in the new year.  I am busily working on plans for 2013, and I hope to have some announcements by the end of next week.  I can mention that I am working on:

• Quarterly Webinars
• Monthly #Auddev chats
• Podcast Projects
• Video Sessions and Slidecasts
• More audience development books
• New services
• And a few other exciting learning opportunities

I plan on making 2013 the year of content and connection.  What are your plans for 2013?  Any arts business resolutions, or better yet, commitments?

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

Audience Development Specialists News!

I have a great deal of new adventures to share with you.  Next week I will be back to regular blogging, but I thought I would take a moment to update you.

• I signed up for Soundcloud. I have not added that many tracks yet, but this will be the future location for my Audience Development Tip of the Day clips.  I also will be sharing tracks from my clients.
• I have joined the board of the Boulder County Arts Alliance.  With many arts alliances and councils having a challenging time in this economy, I want to make a difference for our local organization.  There will be new projects that I will be able to share with you as I venture through my 3 year term.
• For today only, you can get my book for 20% off the already ridiculously low price.  Use the code JEKYLL when you order.
• Next week will include my Halloween YouTube post.  If you have a Halloween YouTube you would like to share, please contact me.
• I am headed to the National Arts Marketing Project Conference, November 9-12.  Today is the last day to register for advanced discount rates.
• ADS now has a LinkedIn Page!

• We sent out our Fall Issue of our E-Mazing ADS Newsletter!

• We have 2 more #AUDDEV chats via Twitter this year.
  Thursday, November 15, 2012 – 2 pm ET on Twitter
  Dance, Reality Shows & Audiences
  Dan Meagher, Director of Marketing of Diablo Ballet will be joining us to discuss the new dance craze that is sweeping the world. Are all these reality shows and dance movies adding up to live audiences?

  Thursday, December 13, 2012 – Noon ET on Twitter
  Never Be Dark
  Co-host David J. Loehr, one of the founders of #2amt will bring his knowledge and guidance about how to set up a Never Be Dark theatre program and attitude.

There will be more exciting news from ADS in 2013.  Thank you again for following and have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

Audience Development for the Arts Songs!

It’s Friday!  Yesterday as you know, we had an #auddev chat.  During the chat, one of our chatters, Becky Peters a.k.a. @bpeters99 tweeted a song title that stuck in my head: Love the One You’re With by Crosby, Stills and Nash.  Of course this was in reference to loving your current audience.

It had me thinking what other songs could be good for arts audience development.  Here’s a few I came up with:

Thank You – Natalie Merchant – Thank your supporters often!

Being for the Benefit of Mr.Kite – The Beatles  – Tell your story effectively so your audience can picture the show and get interested.

True Colors – Cyndi Lauper – Be yourself and show your true colors to attract the right audience.

Give Me One Reason – Tracy Chapman – Give your audience reasons to stay!

I Gotta Feeling – The Black Eyed Peas – Make your event special in every way so your audience will have a feeling that tonight’s gonna be a good night!

Do you have a song for arts audience development?  Feel free to reply. Happy weekend to you!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

#Auddev chat, Thursday, October 11 at Noon ET on Twitter for arts audience development

I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday:

Audiences’ Preferred Connections
Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s chat about our findings!

We mainly will be discussing the various questions we tend to ask on surveys, and what information are we finding out about our audiences.  Are these the right questions to ask?  What do we need to know?

I feel many of our surveys do not find the answers we are most in need of, which is knowing how our audiences want to connect with us.  How are they finding their information now?  What drives them to buy a ticket?  How do they want to participate?  What makes them feel engaged?  What makes them want to come back?  What are the main reasons they may not come back?

It’s time to go beyond the general demographics and get to know our audiences’ preferences.  So, join us as we discuss these questions!  You’re invited!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

 

My apologies to my email subscribers – #Auddev chat 9/27, Noon ET – Arts, Change & Audiences

I was using the Storify export function, and it wigged out. I apologize for the repeated bogus posts. Here is the actual chat transcript I was attempting to post:

[View the story "#Auddev chat, 9/27, Noon ET - Arts, Change & Audiences" on Storify]

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

ADS announcements and services – second half of 2012

Can you believe I have been posting since 2008?  It will be five years next February.  During this time, I have rarely posted announcements about ADS (Audience Development Specialists) aside from a few posts sharing some business growing pains.

I have decided that once in a while, I will post some ADS announcements so you can keep up-to-date with what is going on with the business.  I invite you to provide any feedback you wish.

Here are the latest ideas:

• Q&A Blog posts – Twice a month I will answer your direct questions on audience development.  I will not be able to dive into specific solutions for your particular challenge, but I will be able to provide a general answer for everyone to consider.  If you have a question about audience development – how to build an audience, create diversify, outreach to your community, etc., please contact me with your question.  Again, I will choose 2 questions per month to answer on this blog.  The person with the question chosen will receive one link to their website or social media page.
• Google+ Hangout Solution Groups – Starting in September, I would like to start a Google+ Hangout Group per month to meet once a week to share audience development challenges and solutions.  I am suggesting Fridays since it is a good day to download and share.   There will be room for 8 people per month.  Each person will receive some time to present their challenges and the group will brainstorm solutions.  I am asking for at least 4 people to commit to a majority of these meetings so we can all get to know each other better for brainstorming.   This group uses the mentality that if someone is there for you, it is nice to be there for them too.  I will be asking for a give what you can donation to cover some of my costs.  Suggested donation will be $5/session ($20-$25 for the month).  If you are interested, you can sign up here!
• Webcasts – I am working on a series of webcasts for the remainder of the year.  Due to all the technological challenges I have been having, we are looking into a format that can be recorded, yet will still enable you to participate socially.  The good news is that you will be able to view these webcasts on your own schedule.   A fee of $5 per webcast will be asked before downloading and viewing.  Stay tuned for further details.
• #Auddev chats – I will continue with audience development chats on Twitter and attempt to formalize them.  I usually have spontaneous conversations, but it will serve us all better if I set a schedule with topics in mind.  If you have a topic you would like to discuss or would like to co-host a discussion, feel free to contact me with your idea.  These discussions are free and available to anyone on Twitter.  Stay tuned.
• Audience Development for the Arts Books – I am working on my second book, and I will be seeking to publish both books for print as well as in eBook format.
• 3-Step Method – I will continue with my 3-Step Method sessions.  You can book with me 6-10 hours to set up your arts business for positive audience development results.  The cost is only $450 for 6 hours (basic plan) or $675 for 10 hours (you get 1 free hour). So for the cost of 1 advertisement, you can work with me to create a concrete plan for building your audiences.
• Monthly Audience Development Support - I am starting a monthly program for artists and organizations that would like support on an ongoing basis.  You can sign up for 10 hours per month, minimum of 10 months for $550/month or for 10 hours per month, minimum of 6 months for $650/month.  I have slots available for only 5 artists/organizations.
• More to come – I have a few other ideas brewing to be announced later this year.

Thank you again for supporting ADS, and I look forward to an amazing second half of 2012!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

New eBook! The How of Audience Development for the Arts: Learn the Basics, Create Your Plan

How to deal with the dealings of 50% off – audience development for the arts

It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait.  I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats.  I have written a blog post about my feelings for these types of pricing- Dynamic, Groupon, Living Social, etc.  We also had an #auddev chat on this topic.  The feedback I have been receiving is that these sites do work in helping to fill the seats, but there are two major downsides.  One, it is difficult to follow up when people purchase at the other site, and two, you are helping to create a group of people that will only come to the show at these ridiculously low prices, meaning you devalue your ticket.

When talking with my new client, she admitted that it was rare when a “Saver” audience member followed up to buy tickets at the normal price.  The theatre’s pricing is actually quite reasonable too, so each time they use the discounts, they are undervaluing the cost of the theatre experience.  They are a newer company, which means that these discount sites could be a good introduction.  However, when arts companies keep using these discount sites on a regular basis, the entire industry is going to suffer.

The arts are valuable, and if we keep devaluing what the cost of a ticket should be, we are going to keep bringing in an audience that is fickle and does not see the true value of the arts.

So, what can you do?  You feel you need to use these sites to get new audiences, and it does work to fill the seats.  Here is my list of how to deal with the deals:

1. Create a follow up plan.  If the discount site does not offer you the information about the audience member (a big red flag for audience development), figure out a way you can get this information.  As an industry, I think we should start asking these companies to work with us on this one, but I see the legal issues they may have in terms of giving us the information.  There are ways to track who your discount audience members are, and then find a way to reach out to them so they can become a part of your database.  You can seat people in a certain section so you can follow up with them at an event.  Also, find a way to offer them, “if you purchase your next ticket with us at 50%, you will also get __________.”  This way, they are purchasing the ticket with you for this time, and you get their information.  Or, pass around a clip board one night to see if you can pick up a few more.

2. Once you have found a way to start the relationship with these people by obtaining their contact information.  Start building relationships with them.  For this step, stop using the discount services and instead give these people a special that is a little closer to the value of your ticket.  For example, send them an email saying, “We are not using Groupon for the following weeks, but you can still save with us at 30% off.”  It’s a matter of attempting to ween them off the 50% to value your ticket at a higher price.  You are still hooking with a discount, but you will find out among this group who is loyal to your company and who is only coming for the 50% discount deals.

3. Build stronger relationships with the 30% off crowd.  These are the people that are definitely worth your time and effort. This is the time to survey this group to find out more about them.  You can also figure out ways that they would be comfortable in paying closer and closer to the regular ticket price.

4. In any case, implement a donation campaign to help offset the 50% discount. Some of the discount sites do have the ability to add a donation.  Add a message that their extra dollar will add up to help your arts company.  Ask for only $1 (or less) specifically since they are on these sites to save money, but the specific ask is better than asking for a non-specific donation in this case.  Or, get creative and price the ticket where they have the option to round up to the next dollar.

5. Work on building your own list to keep the information in house. You can also implement your own discount programs to keep the purchase in house.  Use email trades with other companies, purchasing lists from newspapers in your area that have the people you are looking for, and joining any group databases that might be available to reach out to new people.

6. Design a program to obtain new audience by using old fashion audience development.  Build relationships with groups of people in your community and commit to a few outreach efforts that are available over your off/slow season.  Personally invite these groups and people to your next show.  Use a few of your comp tickets to build relationships with group leaders.  The 4 C’s of audience development can help you: Connect, Collaborate, become a part of your Community and show you Care to reach out to new audiences.

You see, the discount sites are claiming to do the work for you in terms of building a new audience, but without real control, you may only be left with discounting over and over to fill the seats (butts in seats – not loyal people in seats).  The arts industry as a whole complains about these disadvantages, but I’m not seeing much in the ways to change this system.

These sites promise the easy way to build audiences, but as you can now see, they have some bad side effects.  You can use these sites as an introductory reach out point, but good old fashion audience development solutions will always be better than the take a pill approach for the long run.

Plus, I would hate to have these discount sites “Wal-Mart” the value of the arts in general.  Tickets to an arts event has value, but they will only have value, if we value ourselves.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as well as professional groups?  If “professional” means being paid, how do we factor in “guest artists” into the equation?  There were other questions and issues that came up as well.  One of the questions that didn’t come up is why are some “amateur” groups doing better than “professional” groups in terms of audience and funding? and Why are they considered in the same pool for various grants?  Should they be separately funded?  They are all “non-profits” despite “professional” or “amateur.”

What is your stance on these issues?  Please feel free to comment in the reply box below!

From User	Tweet
AudienceDevSpec	Welcome to #auddev chat! Today I am here with @maricarjagger events organisation and marketing professional out of Portsmouth, UK.
AudienceDevSpec	Hi @maricarjagger #auddev
AudienceDevSpec	Please use the hashtag #auddev to chat with us.
RachealMc	MT @audiencedevspec: Welcome to #auddev chat! I’m here with @maricarjagger events organisation & marketing profess. out of Portsmouth, UK.
AudienceDevSpec	The main question is: Do people differentiate going to professional vs amateur performances? #auddev
RachealMc	RT @audiencedevspec: Please use the hashtag #auddev to chat with us.
AudienceDevSpec	RT @maricarjagger: Yes. The question is whether we should differentiate between amateur and professional events through pricing. #auddev
AudienceDevSpec	@maricarjagger So, meaning that the price of professional should reflect a higher price? #auddev
RachealMc	RT @audiencedevspec: The main question is: Do people differentiate going to professional vs amateur performances? #auddev
AudienceDevSpec	Right now I think there is all sorts of murky blur lines happening between “professional” and “amateur”. #auddev
THEATREtc	RT @RachealMc: RT @audiencedevspec: The main question is: Do people differentiate going to professional vs amateur performances? #auddev
RachealMc	@audiencedevspec That’s recently come up here in Toronto with a vengeance. #auddev
AudienceDevSpec	@RachealMc Can you give me an example? #auddev
RachealMc	@audiencedevspec Our Actor’s Assn attempted a protest of one of our largest production companies over bringing in a non-union tour #auddev
Silagh	Yes, audiences do have different perceptions between professional and amateur productions. #auddev
AudienceDevSpec	@RachealMc Yes, the Union issue comes into play in this discussion. Were they charging the same ticket price too? #auddev
maricarjagger	RT @AudienceDevSpec: Please use the hashtag #auddev to chat with us.
AudienceDevSpec	What also gets blurry is who is to define who is professional and who is amateur. #auddev
RachealMc	@silagh they do have different perceptions, but the question is what classifies amateur vs. professional? #Auddev
JessieRelephant	RT @AudienceDevSpec: The main question is: Do people differentiate going to professional vs amateur performances? #auddev
maricarjagger	@AudienceDevSpec @RachealMc I didn’t event think of the Union as part of the equation! Interesting #auddev
AudienceDevSpec	There are companies that say they are professional, but the quality may not be. Will the audiences know the difference? #auddev
Silagh	Some audiences expect lots of parents with video cameras at amateur performances. Even if not kids in show. #auddev
RachealMc	@audiencedevspec In the US being non-union does not automatically mean amateur, but it does here and the stigma’s huge. #auddev
RachealMc	Absolutely. RT @maricarjagger: @AudienceDevSpec Should we price a professional show more than an amateur show? #auddev
AudienceDevSpec	@RachealMc Wow, so in Canada there actually is a standard based on “Union”? #auddev
RachealMc	@audiencedevspec 100%. #auddev
maricarjagger	@AudienceDevSpec @RachealMc We were discussing recently whether a ‘professional musician’ necessarily one who has a degree in music #auddev
AudienceDevSpec	@RachealMc The lines completely blur in the US. I have been to amateur performances in one city that are professional in others #auddev
RachealMc	@audiencedevspec Yes, they were charging a comparable ticket price. #auddev
RachealMc	@audiencedevspec It becomes trickier because it was originally a US union tour & got downgraded before it arrived here. #Auddev
AudienceDevSpec	@RachealMc How does one get into the Union then? Are there quality standards or just a fee to pay? #auddev
RachealMc	@maricarjagger @AudienceDevSpec @RachealMc some of the most gifted & skilled musicians I know don’t. #auddev
maricarjagger	@AudienceDevSpec @RachealMc I suppose there lies the difficulty with pricing! #auddev
AudienceDevSpec	Will an audience member choose a higher price ticket for the perceived extra quality? #auddev
RachealMc	@audiencedevspec When I lived in Miami it was like that, same for my experience in Houston. #Auddev
AudienceDevSpec	@maricarjagger @RachealMc I have seen the same pricing for amateur/professional. #auddev
RachealMc	Great question. RT @audiencedevspec: Will an audience member choose a higher price ticket for the perceived extra quality? #auddev
AudienceDevSpec	This also relates to grants and other funding as well. #auddev
clydefitch	Pivots on what “extra quality” is, no? MT @audiencedevspec: Will audiences choose higher price tickets for perceived extra quality? #auddev
RachealMc	@audiencedevspec It’s much easier to get into CAEA than AEA. I got in with a letter. Many ADs won’t even look at a non Eq resume. #auddev
AudienceDevSpec	@clydefitch So defining quality is an issue as well. #auddev
RRCreative	RT @AudienceDevSpec: Will an audience member choose a higher price ticket for the perceived extra quality? #auddev
AudienceDevSpec	@RachealMc Union is a matter of having a company claim they are professional? #auddev
AudienceDevSpec	I do feel a professional company has the choice of pricing higher than their local amateur company. We pay more in other industries. #auddev
AudienceDevSpec	It gets tricky when amateur companies price on the higher side, then the professional company may be pricing too high for audience. #auddev
maricarjagger	RT @AudienceDevSpec: Will an audience member choose a higher price ticket for the perceived extra quality? #auddev
AudienceDevSpec	I know that professional companies that I consider professional get frustrated when amateurs call themselves professional. #auddev
AudienceDevSpec	RT @maricarjagger: A concert by a world renowned chamber group £15 & last week a local piano teacher charges £15 for her concert. #auddev
AudienceDevSpec	@maricarjagger Was the chamber group upset by this? #auddev
maricarjagger	A concert by a world renowned chamber group is £15 here and last week a local piano teacher charges £15 for her concert. #auddev
AudienceDevSpec	Some Unions require an audition to get in, but some are fee based from what I am seeing/hearing. #auddev
maricarjagger	@AudienceDevSpec As a promoter, I was! We were careful to make sure the prices are affordable, but what is affordable? #auddev
AudienceDevSpec	@maricarjagger Most reports point out that $25 or under is “affordable”. People will pay more for what they want. #auddev
AudienceDevSpec	What is also interesting is sometimes the amateur groups get more of an audience than the professional ones. #auddev
RachealMc	MT @maricarjagger: @AudienceDevSpec …We were careful to make sure the prices are affordable, but what is affordable? #auddev
AudienceDevSpec	@clydefitch An amateur group can have a star show up too. #auddev
clydefitch	@audiencedevspec Also, wouldn’t you agree “extra value” varies (or differs) by genre, setting, time of year, magnitude? #auddev
maricarjagger	@AudienceDevSpec That begs the question whether less people will want it if the event is more expensive? #auddev
RachealMc	@audiencedevspec @maricarjagger That is a key question. #auddev
RachealMc	@maricarjagger @AudienceDevSpec I’ve worked with companies where the gross over spending & wastage is sickening. #auddev
AudienceDevSpec	@maricarjagger That is a major question to consider. People will spend money on what they value. #auddev
AudienceDevSpec	I think it is about asking your audience for their perceptions before you price. What is worth it to them? #auddev
RachealMc	@maricarjagger @AudienceDevSpec The costs are then passed on to the audience & they wonder why people complain of high prices. #auddev
AudienceDevSpec	@RachealMc @maricarjagger So some professional companies don’t have to price as high if not wasteful. Good point! #auddev
maricarjagger	@AudienceDevSpec I’m sure they will value something they know well and that means ‘touring’ artists cannot win #auddev
AudienceDevSpec	@maricarjagger Great point, which is why #auddev is so important so they get to know!
maricarjagger	In the case of the local pianist I do realise there’s an element of ‘who you know’ determining attendance. #auddev
RachealMc	@audiencedevspec @RachealMc @maricarjagger I think we all need to be realistic about the economy & spending patterns. #auddev
AudienceDevSpec	So the audience needs to perceive as valuable to them and see the value in the extra cost of the ticket. #auddev
AudienceDevSpec	I do wish there were more standards for “professional” “amateur”. Being subjective, it may never happen. #auddev
maricarjagger	@AudienceDevSpec Are we saying that cultural offering need some longevity to afford time for audience development? #auddev
AudienceDevSpec	@maricarjagger I’m not sure I completely understand your question. #auddev
AudienceDevSpec	Join us for #auddev chat!
maricarjagger	@AudienceDevSpec Audience development needs time, right? #auddev
dloehr	@AudienceDevSpec The reason my theatre co. uses “professional” is simply to distinguish between hobby & vocation. We also tour. #auddev
AudienceDevSpec	@melissaimpact Interesting, so now we have more labels in the mix. LOL! #auddev
RachealMc	RT @audiencedevspec: I do wish there were more standards for “professional” “amateur”. Being subjective, it may never happen. #auddev
AudienceDevSpec	@dloehr Do we have a list to define professional vs. amateur though. Couldn’t an amateur company tour. If they get a little pay…#auddev
melissaimpact	@AudienceDevSpec While not a fan of over-labeling, I think this one fills a definite need & eliminates some confusion. #auddev
AudienceDevSpec	I see some professional companies say they are community oriented, which also gets a little tricky. #auddev
maricarjagger	@AudienceDevSpec @dloehr So your definition is if this is your job (not hobby) then you are a professional? #auddev
AudienceDevSpec	@melissaimpact Semi-pro is a label in the music world that is similar. #auddev
dloehr	@AudienceDevSpec We tour outside of the region, though. Our community group is largely shop owners, people with day jobs… #auddev
melissaimpact	@AudienceDevSpec The trickiness lies in the polyvalence of the word “community,” here used in a diff way than “community thtr” #auddev
AudienceDevSpec	@maricarjagger @dloehr Right now, people piece together their income, so if they are paid, could be one of their jobs. #auddev
dloehr	@AudienceDevSpec …who can’t afford to take the time away from those jobs. #auddev
RachealMc	RT @dloehr: @AudienceDevSpec The reason my theatre co. uses “professional” is simply to distinguish between hobby & vocation… #auddev
melissaimpact	@dloehr @AudienceDevSpec Other issue is that many working at small thtrs of our own for no/low pay are pros working at larger thtrs #auddev
AudienceDevSpec	MT @clydefitch: Often I feel amateur vs. professional = issue for professionals, not amateurs. #auddev
AudienceDevSpec	@clydefitch Really great point! #auddev
dloehr	@AudienceDevSpec But we try to work with them whenever possible; there’s no class warfare here, just different goals. #auddev
AudienceDevSpec	@dloehr I know professionals that can’t afford it either. LOL! #auddev
melissaimpact	@dloehr @AudienceDevSpec “Amateur” and “professional” are inaccurate when tied only to pay grade in the arts #auddev
AudienceDevSpec	Here’s a monkey wrench, a professional could (and does sometimes) work for an “amateur” company. #auddev
dloehr	@AudienceDevSpec @maricarjagger I’m only talking about my town’s community group in terms of touring, btw. #auddev
AudienceDevSpec	@clydefitch You can use the #auddev hashtag. You have great points for everyone!
dloehr	@melissaimpact @AudienceDevSpec Right. #auddev
maricarjagger	@AudienceDevSpec @clydefitch It’s money and income, it’s close to everyone’s heart! #auddev
RachealMc	RT @melissaimpact: @dloehr @AudienceDevSpec “Amateur” and “professional” are inaccurate when tied only to pay grade in the arts #auddev
AudienceDevSpec	RT @clydefitch Also, what defines amateur/professional? Most professional actors don’t live off their work but never ID as amateur. #auddev
maricarjagger	@AudienceDevSpec @clydefitch If you trained for years and pay lots of money for college, do you want to earn less that the hobbyist? #auddev
AudienceDevSpec	There are some groups in my town that claim to be pro, but quality wise, they really are not in MHO. #auddev
dloehr	@melissaimpact @AudienceDevSpec Tho I didn’t–and don’t–use the term “amateur.” #auddev
maricarjagger	@AudienceDevSpec I this case I have no quibble with them if they charge less for tix #auddev
AudienceDevSpec	I think it is some of our perception that amateur are “stealing away” from professional that is the basis. Am I right? #auddev
melissaimpact	@AudienceDevSpec Not sure you can tie “professional” to quality-All it covers is whether this is your career as opposed to a hobby #auddev
AudienceDevSpec	@maricarjagger We would need to first establish who is pro and am and then figure out pricing as an industry. #auddev
RachealMc	@audiencedevspec as “Guest Artists” I would say almost all performers have done it here. #auddev
clydefitch	@maricarjagger @AudienceDevSpec Obviously not. I’m not celebrating the amateur vs. professional divide, I’m acknowledging it exists. #auddev
AudienceDevSpec	@melissaimpact However, there are “amateurs” that can produce professional work. #auddev
melissaimpact	@dloehr @AudienceDevSpec Me neither–I think most thtr pros do not. It’s “professional,” “professionally-oriented,” and “community” #auddev
RachealMc	@maricarjagger @AudienceDevSpec @clydefitch When I interviewed Brian Dennehy, he said theatre school was… #auddev
AudienceDevSpec	@melissaimpact I have performed in some “community” groups that were as good if not better than “professional” #auddev
maricarjagger	@AudienceDevSpec and that is difficult to establish and also regulate #auddev
AudienceDevSpec	@melissaimpact Don’t they deserve to charge more then? #auddev
dloehr	@melissaimpact @AudienceDevSpec Yup. #auddev
RachealMc	@maricarjagger @AudienceDevSpec @clydefitch … the absolute worst thing an actor could do. #Auddev
AudienceDevSpec	@melissaimpact Oh I agree about the label, but they could charge more because they are awesome! ;O) #auddev
maricarjagger	@RachealMc @AudienceDevSpec @clydefitch In a sense you’re right, going to school doesn’t prove you have talents…#auddev
AudienceDevSpec	@melissaimpact We were talking about ticket pricing in all this as well though. #auddev
melissaimpact	@AudienceDevSpec Pricing isn’t just abt quality or value–often we price low b/c we’re trying to remain accessible. #auddev
AudienceDevSpec	@RachealMc So the price of that “guest artist” ticket for the amateur group would go up. #auddev
melissaimpact	@AudienceDevSpec Pricing is about accessibility more than quality for most of us, I think #auddev
AudienceDevSpec	RT @melissaimpact: @AudienceDevSpec Pricing is about accessibility more than quality for most of us, I think #auddev
melissaimpact	@AudienceDevSpec Big pro thtrs make a minority of income as earned, majority as contributed #auddev
RaymondMcNeel	@clydefitch @AudienceDevSpec Per the Latin, an amateur does something for “the love”. (Oh, and Charlie Sheen is a professional.) #auddev
RachealMc	@audiencedevspec generally, the prices would be the same. The company would budget for the extra costs. #auddev
AudienceDevSpec	@maricarjagger @melissaimpact So true! But then, this could make the ticket price equal to the amateur price. #auddev
maricarjagger	@melissaimpact @AudienceDevSpec Our prof concerts are accessible by ticket price, but not covering the full cost of the musicians #auddev
melissaimpact	@AudienceDevSpec @maricarjagger Pricing more abt marketing than abt income for nonprofit thtrs–majority of their $ is contributed #auddev
AudienceDevSpec	@clydefitch @rachealmc @maricarjagger Plus, amateur companies can be non-profit too. #auddev
melissaimpact	@maricarjagger @AudienceDevSpec That’s the case for almost every 501c3 arts org in the country. High price isn’t a marker of quality #auddev
melissaimpact	@maricarjagger @AudienceDevSpec Low price isn’t marker of amateur. Big co.s use a plethora of price pts, some very low for outreach #auddev
RachealMc	@audiencedevspec @clydefitch @maricarjagger As can professional companies up here. #auddev
melissaimpact	@AudienceDevSpec @maricarjagger Big LORTs use lprice pts equal to smaller co.s as part of various outreach efforts all the time #auddev
AudienceDevSpec	@melissaimpact @maricarjagger So if the price isn’t an indication, which we have established, will the audience get it? LOL! #auddev
melissaimpact	@AudienceDevSpec @maricarjagger Will they get what? #auddev
AudienceDevSpec	@melissaimpact @maricarjagger The price is the same for both pro and ama. So, will they understand who is who? #auddev
clydefitch	@rachealmc @AudienceDevSpec @maricarjagger Curiously, it’s theatre that forever thrashes these issues. Er, amateur folk art, anyone? #auddev
AudienceDevSpec	@melissaimpact @maricarjagger We may not see price as a distinguishing value, but our audiences might. #auddev
melissaimpact	@AudienceDevSpec @maricarjagger I think that’s true to a certain extent, depending on the marketing & culture of the producing org #auddev
RachealMc	RT @audiencedevspec: @melissaimpact @maricarjagger We may not see price as a distinguishing value, but our audiences might. #auddev
melissaimpact	@AudienceDevSpec @maricarjagger Big co.s offer luxury exp at high price pt- better seats, etc– outreach at lower price pts. I think #auddev
Becca_E_Smith	@RaymondMcNeel @clydefitch @AudienceDevSpec love that, but what abt pros? Is a pro in it for the $ or just some1 who gets paid? #auddev
melissaimpact	@AudienceDevSpec @maricarjagger the marketing of the experience is key. Are you there for a luxury exp? Or are you there to #auddev
AudienceDevSpec	@Becca_E_Smith @RaymondMcNeel @clydefitch That’s a new kettle of fish there! #auddev
maricarjagger	@AudienceDevSpec @clydefitch @rachealmc Ego aside I think the important issue here is whether a pro can compete in the marketplace #auddev
clydefitch	@audiencedevspec @RachealMc @maricarjagger No more than boiling complex, nuanced socioeconomic trends to 140-word tweets. #auddev
RachealMc	@audiencedevspec @clydefitch @maricarjagger @clydefitch I think ego plays in any industry. #auddev
AudienceDevSpec	@maricarjagger I think you just rang the ding, ding, ding bell with that one! #auddev
melissaimpact	@AudienceDevSpec @maricarjagger see something cool you can share w/friends? The same big co can offer varying experiences #auddev
clydefitch	@audiencedevspec @RachealMc @maricarjagger More seriously, for some it’s totally tied to ego. Others don’t fret about labels. #auddev
melissaimpact	@AudienceDevSpec @maricarjagger A GREAT example of this kind of varied experience/varied price point is @berkeleyrep #auddev
melissaimpact	@AudienceDevSpec @maricarjagger This convo is so interesting, but I have to go teach! Loathe to leave you brilliant ppl. Thank you! #auddev
AudienceDevSpec	I think @clydefitch is right. All labels aside, it is going to come down to what is great & what is good. #auddev
clydefitch	@becca_e_smith @RaymondMcNeel @AudienceDevSpec I don’t think pro = monolithic mindset. Tho most people don’t turn down $, generally. #auddev
AudienceDevSpec	It’s been a quick, intense and interesting hour at #auddev chat.
AudienceDevSpec	Thank you to: @clydefitch @melissaimpact @RachealMc @maricarjagger @Becca_E_Smith @RaymondMcNeel @dloehr for stopping by! #auddev
maricarjagger	@melissaimpact We can reconvene the conversation another time with @AudienceDevSpec #auddev
AudienceDevSpec	Feel free to keep chatting at #auddev
AudienceDevSpec	I will have a transcript of this conversation on my blog Monday morning. #auddev
maricarjagger	@AudienceDevSpec @clydefitch @melissaimpact @RachealMc @Becca_E_Smith @RaymondMcNeel @dloehr Thank you all for the eye-opener on #auddev
maricarjagger	@AudienceDevSpec Thanks for hosting! #auddev
Becca_E_Smith	@AudienceDevSpec thanks for hosting! #auddev
AudienceDevSpec	We know that professional and amateur are clearly challenging to define. Price is not the indicative factor either. #auddev
AudienceDevSpec	What will ring true is not the labels, but the quality of the work. Everything else is merely technicality in MHO. #auddev ;O)
RachealMc	@audiencedevspec @clydefitch @melissaimpact @RachealMc @maricarjagger @Becca_E_Smith @RaymondMcNeel @dloehr Thank you all! #auddev
AudienceDevSpec	Whew! That was a fantastic conversation. We now return to our normal #auddev hashtag.
AudienceDevSpec	.@maricarjagger Thank you for the topic! #auddev
AudienceDevSpec	If you have a topic for #auddev chat, please contact me.
clydefitch	Thanks to: @AudienceDevSpec @melissaimpact @RachealMc @maricarjagger @Becca_E_Smith @RaymondMcNeel #auddev #FF
maricarjagger	@AudienceDevSpec Fascinating subject and I look forward to more #auddev sessions

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat.  We discussed building younger audiences.  The agenda was set for discussing:

• Definition of younger audiences – how do you define “younger audiences?”  Which received a variety of replies.
• Discounts and socials only? These are popular methods for attracting a younger audience, but is there more that we can do to create loyal younger audiences?
•  Examples – We asked people to post ideas of what they are doing, and some brainstorming occurred for new ideas as well.
• What works and what doesn’t – We mostly discussed what is working.  The main point is to find ways to attract the younger audiences and then engage with them instead of just hooking them and hoping they will stick around.

To summarize, we discovered that younger audiences can be defined demographically from 18-46.  We also need to consider the psychographics involved.  A 50 year old could have the outlook of a 40 year old, etc.  To attract a loyal younger audience, we need to find ways that will appeal to them.  In order to attract a wide base of younger people, which spans several generations, programs and events do need to be created to cater to specific generations. Although many people like social events, the aspects of the social event may need to change to be more appealing for each generation.  For example, providing more hands on experiences will attract and click with GenY.  For GenX,  providing more intimate experiences may be just the ticket.  Of course these are generalizations and one-size does not fit all when considering individuals.  However, there is a grain of truth to discovering what each generation would prefer. Finding ways to connect with them on their terms can make all the difference to building relationships with these audience members.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”

~James Stewart

The following is the complete #auddev chat.  Feel free to add your own ideas and comments by replying. 

@AudienceDevSpec We will be speaking with Connie Rhind Robey and Amy Whiggins. #auddevFri Sep 16 15:59:52 +0000 2011 – tweet id 114730229452382208 – #18
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@AudienceDevSpec Welcome to #auddevchat! I am Shoshana from Audience Development Specialist and am here with @amywhiggins & @arts_marketing.Fri Sep 16 16:00:31 +0000 2011 – tweet id 114730391545462786 – #19
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@AudienceDevSpec Are you both there? #auddev@amywhiggins @arts_marketingFri Sep 16 16:00:46 +0000 2011 – tweet id 114730453210112002 – #20
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@arts_marketing I am here and excited to be part of today’s chat. #auddevFri Sep 16 16:01:05 +0000 2011 – tweet id 114730535229718528 – #21
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@amywhiggins HI everyone! I’m ready to get this party started! #auddevFri Sep 16 16:01:18 +0000 2011 – tweet id 114730589726314496 – #22
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@AudienceDevSpec I have asked @amywhiggins @arts_marketing to introduce themselves. #auddevFri Sep 16 16:02:12 +0000 2011 – tweet id 114730813676986368 – #23
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@arts_marketing I work on marketing for arts organizations, including the Smithsonian Craft Show, Corcoran BPW and Wellesley. #auddevFri Sep 16 16:02:38 +0000 2011 – tweet id 114730924754731008 – #24
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@AudienceDevSpec Follow #auddev to chat about building younger audiences. To reply, no need to @ anyone, use the #auddevtag.Fri Sep 16 16:02:48 +0000 2011 – tweet id 114730964520943617 – #25
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@amywhiggins I’m on the board with @sfobravoclub – we are a group of young professionals – growing the love of #opera #auddevFri Sep 16 16:03:19 +0000 2011 – tweet id 114731095144148993 – #26
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@arts_marketing And I try in all I do to bring in younger audiences. So I think about what is “younger”/how to make that aud a part of larger aud #auddevFri Sep 16 16:03:52 +0000 2011 – tweet id 114731234713812992 – #27
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@amywhiggins @ZaarlySF join our tweet chat #auddevFri Sep 16 16:04:04 +0000 2011 – tweet id 114731283271254016 – #28
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@AudienceDevSpec Let’s talk about that. What is “younger audience” mean to you? #auddev@amywhiggins @arts_marketingFri Sep 16 16:04:27 +0000 2011 – tweet id 114731380499423232 – #29
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@amywhiggins @thelittletheatr on twitter – follow #auddev- I’m using tweetchatFri Sep 16 16:04:33 +0000 2011 – tweet id 114731407003238400 – #30
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@AudienceDevSpec I hope you can join us on #auddevchat. Talking about building younger audiences. @pnomanFri Sep 16 16:05:39 +0000 2011 – tweet id 114731682875179008 – #31
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@amywhiggins for us “younger” is 20-40 yrs old – #opera is not for the gray hairs any more damn it #auddevFri Sep 16 16:05:45 +0000 2011 – tweet id 114731709945233408 – #32
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@arts_marketing For Craft Show, I generally think of “younger” as 35-50 or so, which is younger than our ave. Interested in what other groups think. #auddevFri Sep 16 16:06:06 +0000 2011 – tweet id 114731795345444864 – #33
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@AudienceDevSpec So your definition is 20-40 @amywhiggins and @arts_marketing is 35-50. That is a difference! #auddevFri Sep 16 16:06:29 +0000 2011 – tweet id 114731891592151040 – #34
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@LindaInPhoenix #auddevYounger relative to what/whom?Fri Sep 16 16:06:33 +0000 2011 – tweet id 114731908780408833 – #35
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@AudienceDevSpec This would place us in the murky land of GenY and GenX. LOL. #auddevFri Sep 16 16:07:04 +0000 2011 – tweet id 114732040406056961 – #36
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@AudienceDevSpec Good point! #auddevYounger relative to what/whom? via @LindaInPhoenixFri Sep 16 16:07:33 +0000 2011 – tweet id 114732161243947009 – #37
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@amywhiggins @LindaInPhoenix true- esp. with classical art. different with say modern art maybe #auddevFri Sep 16 16:07:34 +0000 2011 – tweet id 114732163756343296 – #38
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@AudienceDevSpec So do we not consider teenagers and younger to be a younger audience too? #auddevFri Sep 16 16:08:11 +0000 2011 – tweet id 114732322452021250 – #39
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@arts_marketing I often think of younger than the “average” audience. Perhpas an audience that will continue to build an interest in the art/music #auddevFri Sep 16 16:08:12 +0000 2011 – tweet id 114732326000406528 – #40
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@maricarjagger @AudienceDevSpec Watch out for Bournemouth Symphony Orchestra Vibes programme to woo younger audiences #auddevFri Sep 16 16:08:14 +0000 2011 – tweet id 114732332849696769 – #41
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@LindaInPhoenix #auddevHow do you aculturate youth 18-24 to being audience members?Fri Sep 16 16:08:20 +0000 2011 – tweet id 114732357021474816 – #42
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@AudienceDevSpec @maricarjagger What are they doing over there? #auddevFri Sep 16 16:08:29 +0000 2011 – tweet id 114732397672660992 – #43
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@operaskank Hope it’s OK if I just sit in the corner for a bit of the #auddevdiscussion.Fri Sep 16 16:09:14 +0000 2011 – tweet id 114732583358693376 – #44
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@MarilynArtsmart I agree – younger meaning what? Chronological age is unreliable as a gauge #auddevFri Sep 16 16:09:21 +0000 2011 – tweet id 114732614379782144 – #45
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@maricarjagger Vibes – Bournemouth Symphony Orchestra’s brand new membership scheme for 16-25 year olds – that young! #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627239501824 – #46
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@arts_marketing The experience of being “in the audience” is different for music/performance and for visual arts #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627730239490 – #47
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@AudienceDevSpec Since we have a range of ages for “younger audiences”. Let’s start with the 18-24. #auddevFri Sep 16 16:09:34 +0000 2011 – tweet id 114732669035753473 – #48
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@maricarjagger @AudienceDevSpec I’d be lucky if I get anyone under 40 to concerts usually, although we are home to uni students in Portsmouth #auddevFri Sep 16 16:10:16 +0000 2011 – tweet id 114732843627843584 – #49
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@AudienceDevSpec This group is the GenY, how do we build a connection with them? #auddevFri Sep 16 16:10:18 +0000 2011 – tweet id 114732852628824064 – #50
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@thelittletheatr What about community theatre, especially one that has been around for almost 80 years? #auddevFri Sep 16 16:10:20 +0000 2011 – tweet id 114732861436862466 – #51
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@amywhiggins @LindaInPhoenix @sfobravoclub welcomes 18-24 yrs olds, w/ our education events -hard to have them at our social events at bars #auddevFri Sep 16 16:10:38 +0000 2011 – tweet id 114732936108060673 – #52
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@maricarjagger @operaskank *wave* #auddevFri Sep 16 16:10:50 +0000 2011 – tweet id 114732987446337537 – #53
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@AudienceDevSpec @amywhiggins Can you tell us more about the events? #auddevFri Sep 16 16:10:54 +0000 2011 – tweet id 114733002147373056 – #54
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@arts_marketing When we’ve targeted early 20s in events, find that they drift away after the event and there’s no continuing interest #auddevFri Sep 16 16:11:25 +0000 2011 – tweet id 114733134452490241 – #55
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@AudienceDevSpec @maricarjagger Sounds like you have an opportunity with students. #auddevFri Sep 16 16:11:26 +0000 2011 – tweet id 114733139871547392 – #56
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@AudienceDevSpec @arts_marketing Are you offering them a reason to stick around? #auddevFri Sep 16 16:11:50 +0000 2011 – tweet id 114733239951831041 – #57
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@amywhiggins our events vary- education & social, plus cheaper tixs to shows ($50/ $35) to @sfopera #auddevFri Sep 16 16:12:08 +0000 2011 – tweet id 114733315386384384 – #58
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@arts_marketing I think the issue is that their interest in the 1st place was the food/wine at the event and there was no real connection to the art #auddevFri Sep 16 16:12:48 +0000 2011 – tweet id 114733480377712640 – #59
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@AudienceDevSpec So is offering social events and cheaper tickets the only way to connect with GenY? #auddevFri Sep 16 16:13:06 +0000 2011 – tweet id 114733558429532160 – #60
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@AudienceDevSpec My feeling is we need to dig deeper. This generation is very hands on, which is why events are a big draw for them. #auddevFri Sep 16 16:13:44 +0000 2011 – tweet id 114733715590090752 – #61
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@amywhiggins Education- we had one last night @iicsanfrancisco – costumes from Puccini with talk from Nicola, musical dir. @sfopera then.. #auddevFri Sep 16 16:13:56 +0000 2011 – tweet id 114733768073416705 – #62
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@AudienceDevSpec @arts_marketing So how can we get them to feel more connected with the art? #auddev(getting somewhere here! )Fri Sep 16 16:14:09 +0000 2011 – tweet id 114733822658097152 – #63
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@amywhiggins social- we all went out to dinner together to get to know each other #auddevFri Sep 16 16:14:19 +0000 2011 – tweet id 114733865439993856 – #64
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@AudienceDevSpec I like the educational component, @amywhiggins #auddevFri Sep 16 16:14:38 +0000 2011 – tweet id 114733945148555264 – #65
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@arts_marketing @Elena_TPKnits Please chime in! Use the #auddevhashtag so everyone can follow along.Fri Sep 16 16:14:39 +0000 2011 – tweet id 114733949665812480 – #66
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@arts_marketing I would say we need the initial event to have more connection to the art–rather than being primarily about the food/wine. #auddevFri Sep 16 16:15:21 +0000 2011 – tweet id 114734125981765632 – #67
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@amywhiggins @arts_marketing that’s why I never went to the social events- you need to make them connect w/ the art #auddevFri Sep 16 16:15:24 +0000 2011 – tweet id 114734135255367680 – #68
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@AudienceDevSpec So it does need to be more than just wine/beer and snacks. We need to connect them to the art. Education is one way. Other ways? #auddevFri Sep 16 16:16:09 +0000 2011 – tweet id 114734327018954752 – #69
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@LindaInPhoenix #Auddevsitting here with a 20something who says “what engages? – besides free pizza?” gott be really emotionally dynamic and interactiveFri Sep 16 16:16:17 +0000 2011 – tweet id 114734358706925568 – #70
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@arts_marketing @amywhiggins Exactly me too. Also, why we have targeted a little older as we have a big gap in age. I know we’ll talk about that 2. #auddevFri Sep 16 16:16:24 +0000 2011 – tweet id 114734389732188160 – #71
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@AubrieF As a member of GenY, I find that my peers and I are much more willing to spend money when we’re actively participating #auddevFri Sep 16 16:16:29 +0000 2011 – tweet id 114734410196201472 – #72
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@maricarjagger @AudienceDevSpec @arts_marketing From what I know of students who have ‘turned around’ it’s knowing that it’s a place for them #auddevFri Sep 16 16:16:40 +0000 2011 – tweet id 114734454379003904 – #73
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@arts_marketing @maricarjagger GREAT point! #auddevFri Sep 16 16:16:55 +0000 2011 – tweet id 114734519176798208 – #74
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@LindaInPhoenix #auddevalso high risk, high reward for the 18-24 group. can push limits at that age that 35-50 group won’t pushFri Sep 16 16:17:02 +0000 2011 – tweet id 114734547312197632 – #75
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@AudienceDevSpec …however, I personally invited this group of people to come. #auddevFri Sep 16 16:17:05 +0000 2011 – tweet id 114734562298437632 – #76
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@maricarjagger @AudienceDevSpec @arts_marketing That’s why holding events for esp for them might help #auddevFri Sep 16 16:17:19 +0000 2011 – tweet id 114734618216894464 – #77
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@AudienceDevSpec @LindaInPhoenix Can you expand on that thought? #auddevpush limits?Fri Sep 16 16:17:36 +0000 2011 – tweet id 114734688731545600 – #78
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@maricarjagger @AudienceDevSpec @arts_marketing Seeing people their own age might help! #auddev #notforgranniesFri Sep 16 16:17:48 +0000 2011 – tweet id 114734741441347585 – #79
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@arts_marketing I’ve also found early 20s tend to move a lot (maybe that’s a DC phenomenon). That they’re here a year or two and then leave. #auddevFri Sep 16 16:18:15 +0000 2011 – tweet id 114734855522226176 – #80
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@AudienceDevSpec I think the younger generations are hands on due to how the world is for them. #auddevFri Sep 16 16:18:29 +0000 2011 – tweet id 114734913516863488 – #81
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@amywhiggins @maricarjagger @AudienceDevSpec @arts_marketing that’s what our social events do- and they are free- same age, same interest #auddevFri Sep 16 16:18:33 +0000 2011 – tweet id 114734930503811072 – #82
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@operaskank I’m going to toss a library-related observation into the #auddevconvo…Fri Sep 16 16:19:37 +0000 2011 – tweet id 114735198041686017 – #83
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@maricarjagger @amywhiggins @AubrieF Is it true though that certain age group might just be ‘too busy’ to ever attend cultural events? #auddevFri Sep 16 16:19:40 +0000 2011 – tweet id 114735211723501568 – #84
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@AudienceDevSpec Events are part of it, especially educational events, and since they are hands on, can you think of ideas that get them in the art? #auddevFri Sep 16 16:19:43 +0000 2011 – tweet id 114735222091808768 – #85
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@AudienceDevSpec @amywhiggins @maricarjagger @arts_marketing What type of activities would get you to come? #auddevFri Sep 16 16:20:37 +0000 2011 – tweet id 114735450253570048 – #86
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@maricarjagger @AudienceDevSpec @arts_marketing back to getting people to feel affinity for the art, I think we need to start younger! #auddevFri Sep 16 16:20:53 +0000 2011 – tweet id 114735516829749248 – #87
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@amywhiggins we have trio series for @sfobravoclub members – less $ tixs, & then we all meetup during intermission – gr8 discussions happen! #auddevFri Sep 16 16:21:01 +0000 2011 – tweet id 114735548664524800 – #88
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@AudienceDevSpec @maricarjagger @amywhiggins @AubrieF I don’t think they are too busy. They choose other activities instead right now. #auddevFri Sep 16 16:21:15 +0000 2011 – tweet id 114735610283032576 – #89
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@operaskank About a year ago, we invited students and faculty to participate in some usability testing for our library’s website upgrade…#auddevFri Sep 16 16:21:23 +0000 2011 – tweet id 114735640955990017 – #90
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@AudienceDevSpec @amywhiggins So discussions are a main attraction. #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726540763136 – #91
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@maricarjagger @AudienceDevSpec @amywhiggins @arts_marketing Much the same like pre-concert talk, but aimed at ‘them’ #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726079385600 – #92
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@amywhiggins @threedukes Please join us under #auddev- would lov your insightFri Sep 16 16:22:05 +0000 2011 – tweet id 114735817947217920 – #93
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@AubrieF Access to the artists is compelling, events that include an opp for discourse with the people behind the art #auddevFri Sep 16 16:22:10 +0000 2011 – tweet id 114735841481474048 – #94
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@AudienceDevSpec From what I observe, GenY are hungry to participate. They like to discuss and do hands on activities. #auddevFri Sep 16 16:22:55 +0000 2011 – tweet id 114736027918274560 – #95
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@operaskank In order to make this more appealing to students, most of whom are in the 19-25 age range, we provided free pizza…#auddevFri Sep 16 16:23:01 +0000 2011 – tweet id 114736055361617921 – #96
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@amywhiggins @AudienceDevSpec yes! Don’t you get tired of going to the bar scene just to get hit on- by dudes with nothing to say #auddevFri Sep 16 16:23:03 +0000 2011 – tweet id 114736063129452544 – #97
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@AudienceDevSpec @amywhiggins Hahaha! That would make a great campaign! #auddevFri Sep 16 16:23:36 +0000 2011 – tweet id 114736200174149632 – #98
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@threedukes @amywhiggins To an outing, or amidst the #auddev hashtag? I mean, what is #auddev?Fri Sep 16 16:23:48 +0000 2011 – tweet id 114736249423675392 – #99
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@maricarjagger @AudienceDevSpec @amywhiggins @AubrieF It’s true that they choose to do something else, pay for something else, how to change that? #auddevFri Sep 16 16:24:09 +0000 2011 – tweet id 114736339873837056 – #100
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@arts_marketing Love the hands on point and connections 2 the artists. That’s what makes it fun for all ages. And targeting Gen Y with that is great #auddevFri Sep 16 16:24:28 +0000 2011 – tweet id 114736417212612608 – #101
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@AudienceDevSpec Moving component brought up by @arts_marketing is something to think about. Harder to build loyalty if they are going to leave. #auddevFri Sep 16 16:24:38 +0000 2011 – tweet id 114736460757876737 – #102
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@amywhiggins @threedukes a tweetchat all about building a younger audience in the arts #auddevFri Sep 16 16:24:42 +0000 2011 – tweet id 114736478575263744 – #103
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@amywhiggins @AudienceDevSpec LOL- true – the women to men ratio is amazing at some events, anyone else have that issue #auddevFri Sep 16 16:25:22 +0000 2011 – tweet id 114736644359340032 – #104
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@maricarjagger @AubrieF That’s interesting and is this like post-show discussion type thing? #auddevFri Sep 16 16:25:23 +0000 2011 – tweet id 114736649631576064 – #105
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@AubrieF I choose what arts I go to based on my friends and vice versa, utilize the young audiences you already have to grow that dem #auddevFri Sep 16 16:25:28 +0000 2011 – tweet id 114736669143470081 – #106
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@AudienceDevSpec It does seem easier to get the younger women. How do we wrangle the boys in? LOL! #auddevFri Sep 16 16:25:54 +0000 2011 – tweet id 114736777142599680 – #107
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@threedukes Awesome! “@amywhiggins: @threedukes a tweetchat all about building a younger audience in the arts #auddev”Fri Sep 16 16:25:56 +0000 2011 – tweet id 114736788299464704 – #108
geo info: Point – lat = 36.97115707 – long = -122.02437144
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@maricarjagger @AudienceDevSpec Perhaps we need to look at ‘loyalty’ in a wider context – building a love for the art not just your art #auddevFri Sep 16 16:26:28 +0000 2011 – tweet id 114736920734601217 – #109
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@amywhiggins Connection to artists: I’ve started tweeting to all the @sfopera artists -we also events behind the scenes – like opera costume shop #auddevFri Sep 16 16:26:48 +0000 2011 – tweet id 114737007309242368 – #110
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@AudienceDevSpec @maricarjagger Love that! #auddevFri Sep 16 16:26:52 +0000 2011 – tweet id 114737022719098880 – #111
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@ChristianAmato My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddevFri Sep 16 16:26:54 +0000 2011 – tweet id 114737028683403264 – #112
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@operaskank …and we gave away gift certificates to the book store. We also wanted to make sure that they could claim bragging rights… #auddevFri Sep 16 16:27:11 +0000 2011 – tweet id 114737103765639171 – #113
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@AudienceDevSpec @ChristianAmato It does need to be more than about the booze though. #auddevFri Sep 16 16:27:27 +0000 2011 – tweet id 114737170450874368 – #114
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@AubrieF @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:27:48 +0000 2011 – tweet id 114737257759514624 – #115
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@AudienceDevSpec @operaskank Claiming bragging rights is important! #auddev;O)Fri Sep 16 16:27:49 +0000 2011 – tweet id 114737260628422658 – #116
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@operaskank …which as one of my GenY colleagues pointed out, is a big deal for many in that age group. #auddevFri Sep 16 16:27:59 +0000 2011 – tweet id 114737302554689536 – #117
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@DjDolt Need a Dj?“@ChristianAmato: My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddev”Fri Sep 16 16:28:05 +0000 2011 – tweet id 114737328077025280 – #118
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@AudienceDevSpec Great idea – have any of you done this? RT @AubrieF: @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:28:16 +0000 2011 – tweet id 114737376361840640 – #119
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@amywhiggins Bragging rights is a good point- anyone have any tips? #auddevFri Sep 16 16:28:20 +0000 2011 – tweet id 114737390324695040 – #120
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@ChristianAmato Perhaps by offering free booze with the purchase of a ticket, we can build #auddev. A good way to start the night before going out?Fri Sep 16 16:28:29 +0000 2011 – tweet id 114737429470130176 – #121
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@OutreachNerd Ack ! Is #auddevuntil 10am?Fri Sep 16 16:29:11 +0000 2011 – tweet id 114737604439719936 – #122
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@amywhiggins @AudienceDevSpec @AubrieF date night? LOVE IT! how’d you do it? esp. w/ female to male ratio #auddevFri Sep 16 16:29:21 +0000 2011 – tweet id 114737648370843648 – #123
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@maricarjagger @AudienceDevSpec Work with other organisations across the city. We should collaborate not compete #auddevFri Sep 16 16:29:29 +0000 2011 – tweet id 114737680536973314 – #124
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@ChristianAmato Also to build #auddevwe will offer $5 tux with a 4square check in. It’s not just about the booze, but perks help.Fri Sep 16 16:29:47 +0000 2011 – tweet id 114737754901987328 – #125
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@AudienceDevSpec @maricarjagger I think having a culture pass could get the younger generations interested & nurture non-compet. atmosphere. #auddevFri Sep 16 16:30:20 +0000 2011 – tweet id 114737896686235648 – #126
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@operaskank So, for me the question is, What can arts orgs do to help potential younger audience members claim bragging rights? #auddevFri Sep 16 16:30:31 +0000 2011 – tweet id 114737940147617796 – #127
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@maricarjagger @AudienceDevSpec @ChristianAmato I agree that incentives like booze is only giving you a small gain not loyalty #auddevFri Sep 16 16:30:37 +0000 2011 – tweet id 114737966831771648 – #128
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@thelittletheatr Great point! RT @maricarjagger That’s why holding events for esp for them might help #auddevFri Sep 16 16:30:49 +0000 2011 – tweet id 114738017922596866 – #129
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@Elena_TPKnits @arts_marketing A large, active, eager audience of 20-30smths exists for all things arts/cultural. Target the @Etsy generation. #auddevFri Sep 16 16:31:06 +0000 2011 – tweet id 114738088311390208 – #130
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@OutreachNerd Pairing up 2 fun things “to do” always a great idea. People like pairings rather than going out for just one event. #auddevFri Sep 16 16:31:07 +0000 2011 – tweet id 114738092044333057 – #131
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@amywhiggins @maricarjagger @AudienceDevSpec we’ve combined events with @iicsanfrancisco , Encore (Ballet) Symphonix (@sfsymphony ) #auddevFri Sep 16 16:31:13 +0000 2011 – tweet id 114738116664889344 – #132
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@AudienceDevSpec I’m wondering if badges for websites/blogs and such would help with bragging rights. #auddevFri Sep 16 16:31:19 +0000 2011 – tweet id 114738142766055424 – #133
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@ChristianAmato Meant $5 tix. I think perks help gain a younger aud. We also will be releasing an app, it will target usership areas and push perks #auddevFri Sep 16 16:31:35 +0000 2011 – tweet id 114738208172019712 – #134
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@arts_marketing Love these ideas. Seems to me they’d apply to a broad range of people, into their 30s etc, and not just Gen Y. #auddevFri Sep 16 16:31:59 +0000 2011 – tweet id 114738311351894016 – #135
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@AudienceDevSpec @amywhiggins @maricarjagger @iicsanfrancisco @sfsymphony Speaking my 4 C language – collaboration and community! #auddevFri Sep 16 16:32:02 +0000 2011 – tweet id 114738323490213888 – #136
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@maricarjagger @AudienceDevSpec Easier said than done! Lots of arts organisations still behave like they are competing for audience…#auddevFri Sep 16 16:32:12 +0000 2011 – tweet id 114738363864580098 – #137
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@AudienceDevSpec @arts_marketing GenX needs dates too! ;O) #auddevFri Sep 16 16:32:27 +0000 2011 – tweet id 114738427911606272 – #138
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@amywhiggins @AudienceDevSpec I find that old and outdated// badges for websites #auddevFri Sep 16 16:32:43 +0000 2011 – tweet id 114738495041454080 – #139
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@AudienceDevSpec I’m wondering if we can switch gears to the 28-46 age range. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738515354464256 – #140
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@maricarjagger @amywhiggins @AudienceDevSpec @iicsanfrancisco @sfsymphony That’s great as I think if one loves the art, one would see more of arts. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738514368794625 – #141
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@arts_marketing @AudienceDevSpec And even people who are married have “dates”. #auddevFri Sep 16 16:32:51 +0000 2011 – tweet id 114738529141145600 – #142
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@AudienceDevSpec GenX is completely different – more individual, busy with families, yet still have arts in their background raised by Boomers. #auddevFri Sep 16 16:33:24 +0000 2011 – tweet id 114738664558440448 – #143
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@LindaInPhoenix @AudienceDevSpec #auddevsorry its my drop in office hours and have to meet with some studentsFri Sep 16 16:33:25 +0000 2011 – tweet id 114738669767770112 – #144
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@AudienceDevSpec @LindaInPhoenix That’s okay, thank you for joining us! #auddevFri Sep 16 16:33:39 +0000 2011 – tweet id 114738731432411136 – #145
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@amywhiggins @arts_marketing @AudienceDevSpec LOL – true dat #auddevFri Sep 16 16:33:49 +0000 2011 – tweet id 114738769910972417 – #146
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@AudienceDevSpec @arts_marketing Good point! #auddevFri Sep 16 16:33:59 +0000 2011 – tweet id 114738812969680898 – #147
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@AudienceDevSpec GenX is busy so our efforts need to be to the point and visually captivating to get our attention. We are the MTV generation. #auddevFri Sep 16 16:34:43 +0000 2011 – tweet id 114738999226138625 – #148
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@arts_marketing I think many 28-45 are interested in the arts, but don’t know where to get started. Want to find a place there. #auddevFri Sep 16 16:35:00 +0000 2011 – tweet id 114739068616716288 – #149
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@AudienceDevSpec It is not so much about the bigger social events with us. #auddevFri Sep 16 16:35:06 +0000 2011 – tweet id 114739093577007106 – #150
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@MarilynArtsmart I like the idea from @outreachnerd about promoting ‘pairing up’ #auddevFri Sep 16 16:35:25 +0000 2011 – tweet id 114739172383789056 – #151
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@ChristianAmato Thinking about a monthly free #auddevhangout as well. Younger involved aud may come, experience free performance, win prizes. Build loyaltyFri Sep 16 16:35:53 +0000 2011 – tweet id 114739291338452992 – #152
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@mitchthetenor @LindaInPhoenix @AudienceDevSpec treat them like adults. Program works they know w/more adventurous. then they will search for more #auddevFri Sep 16 16:35:58 +0000 2011 – tweet id 114739311068463104 – #153
geo info: Point – lat = 32.2846868 – long = -110.93766894
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@amywhiggins Our event last night was smaller, and I loved it- I really got to know some our newer members #auddevFri Sep 16 16:36:04 +0000 2011 – tweet id 114739339673616384 – #154
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@AudienceDevSpec @ChristianAmato Great idea! #auddev- free hangout, performance, win prizes.Fri Sep 16 16:36:35 +0000 2011 – tweet id 114739467247562752 – #155
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@thelittletheatr We hold talk-back nites with cast, director & special guests or moderators. This is a good way to help people connect w/ “the art”. #auddevFri Sep 16 16:36:38 +0000 2011 – tweet id 114739480841306112 – #156
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@FineArtsCenter Enjoying #auddevchat this morning! We’ve contemplated a Young Friends of the Arts club, also offer $15 student tix for all showsFri Sep 16 16:36:58 +0000 2011 – tweet id 114739564026920960 – #157
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@AudienceDevSpec I have to say that I do not feel like I am being courted when it comes to arts marketing/arts events for the most part. #auddevFri Sep 16 16:37:39 +0000 2011 – tweet id 114739736286998529 – #158
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@arts_marketing I think reaching an audience is also about how the events are marketed. We’ve found email, social media etc important. Not just ads #auddevFri Sep 16 16:37:46 +0000 2011 – tweet id 114739766079127552 – #159
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@thelittletheatr Do you have examples of how to use social media to help connect with younger audience? #auddevFri Sep 16 16:38:03 +0000 2011 – tweet id 114739835763298304 – #160
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@arts_marketing 1 thing social media allows is to develop audience over time but also mention the event much closer as people set schedules so late #auddevFri Sep 16 16:39:21 +0000 2011 – tweet id 114740162856091648 – #161
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@amywhiggins @AubrieF OH! I like that. Can we exclude single men? Oh what about those of us ladies that are single? #auddevFri Sep 16 16:39:51 +0000 2011 – tweet id 114740290060943361 – #162
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@arts_marketing Also social media allows for distribution of interesting content. The “best” do a lot of that I think. #auddevFri Sep 16 16:40:15 +0000 2011 – tweet id 114740392108371968 – #163
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@AudienceDevSpec @thelittletheatr I don’t have an example top of head, but I would think using YouTubes and following with discussions could be good. #auddevFri Sep 16 16:40:21 +0000 2011 – tweet id 114740415999123457 – #164
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@thelittletheatr Good idea. Anyone try on #auddevtry this? MT @FineArtsCenter: We’ve contemplated Young Friends of the Arts club.Fri Sep 16 16:40:32 +0000 2011 – tweet id 114740461071118337 – #165
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@colorsign #auddevYou need an event/program that ends with participant getting a work of art. and….Fri Sep 16 16:40:38 +0000 2011 – tweet id 114740485792350208 – #166
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@AudienceDevSpec @thelittletheatr Contests are fun too. #auddevFri Sep 16 16:40:43 +0000 2011 – tweet id 114740509842481153 – #167
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@AudienceDevSpec @arts_marketing What types of things do you do to “develop audience” over time with social media? #auddevFri Sep 16 16:41:51 +0000 2011 – tweet id 114740791125090304 – #168
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@arts_marketing Has anyone started using Google+ to develop an audience? I find Twitter and FB work great. LinkedIn okay. What do others find? #auddevFri Sep 16 16:42:04 +0000 2011 – tweet id 114740847249068032 – #169
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@amywhiggins We use a wide variety of social media to reach our audience #auddevFri Sep 16 16:42:06 +0000 2011 – tweet id 114740855708975104 – #170
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@AudienceDevSpec @amywhiggins Which are your favorites? #auddevFri Sep 16 16:42:21 +0000 2011 – tweet id 114740919235907584 – #171
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@thelittletheatr @AudienceDevSpec We just launched a YouTube channel! We also started using our blog, Facebook, Twitter. I luv this #auddevchat.Fri Sep 16 16:42:31 +0000 2011 – tweet id 114740962210746368 – #172
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@FineArtsCenter @thelittletheatr Idea came from KC’s Young Friends of the Symphony…great young pros group, helped with their #auddevfor 20-30 yr oldsFri Sep 16 16:42:44 +0000 2011 – tweet id 114741015746842624 – #173
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@AudienceDevSpec @thelittletheatr The fact you can embed YouTubes almost anywhere is fantastic. #auddevFri Sep 16 16:42:56 +0000 2011 – tweet id 114741067701698560 – #174
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@arts_marketing Audience development for each event builds an audience for the next event as people stay engaged. Content in between. #auddevFri Sep 16 16:43:08 +0000 2011 – tweet id 114741114312994817 – #175
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@amywhiggins We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:43:18 +0000 2011 – tweet id 114741157396877312 – #176
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@Elena_TPKnits #auddevA large, active, eager audience of 20-30 somethings exists for all things arts/cultural. Target the @Etsy generation.Fri Sep 16 16:43:33 +0000 2011 – tweet id 114741220475011072 – #177
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@thelittletheatr @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:43:35 +0000 2011 – tweet id 114741230335819776 – #178
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@arts_marketing People who are searching for a group can find it and join. They can listen at first and engage more over time. Grows organically. #auddevFri Sep 16 16:43:59 +0000 2011 – tweet id 114741330894270464 – #179
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@AudienceDevSpec @FineArtsCenter @thelittletheatr Young Pros groups is fabulous and a little different than a Young Friends group. #auddevFri Sep 16 16:44:00 +0000 2011 – tweet id 114741336099405824 – #180
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@amywhiggins our twitter growth is slow, but great to talk to artists and other opera groups #auddevFri Sep 16 16:44:09 +0000 2011 – tweet id 114741371507707904 – #181
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@ChristianAmato @arts_marketing google hangouts are supposed to be great. Have yet to try, but @dloehr of #2amt seems to like them. 10 only though. #auddevFri Sep 16 16:44:15 +0000 2011 – tweet id 114741395624960000 – #182
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@arts_marketing Interesting idea. I’ve not seen anything like that. @thelittletheatr: @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:44:19 +0000 2011 – tweet id 114741412280549376 – #183
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@AudienceDevSpec GenY is in need of more experiences for their resumes, right? So Young Pro group could help them with that. #auddevFri Sep 16 16:44:23 +0000 2011 – tweet id 114741432027332609 – #184
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@AudienceDevSpec Oooo…cater with the benefits of joining these types of groups. #auddevFri Sep 16 16:44:46 +0000 2011 – tweet id 114741526768254976 – #185
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@ColleenNicole I’m always for social events that further arts discussions #auddev #artsengagementFri Sep 16 16:44:58 +0000 2011 – tweet id 114741576403664897 – #186
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@arts_marketing YES! RT @amywhiggins: We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:45:05 +0000 2011 – tweet id 114741606963359745 – #187
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@amywhiggins @thelittletheatr @arts_marketing I have opera group on FB- I use it to promote opera specials on FB in SF, but not much action #auddevFri Sep 16 16:45:08 +0000 2011 – tweet id 114741618766135296 – #188
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@colorsign #auddevThis way there is collaborator/collector interaction that can be taken to the media in any form as ‘something that is happening …Fri Sep 16 16:45:12 +0000 2011 – tweet id 114741634431856641 – #189
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@AudienceDevSpec @colorsign I do like your “leave with art” idea. #auddevA great incentive.Fri Sep 16 16:45:46 +0000 2011 – tweet id 114741779978387456 – #190
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@mlaffs @amywhiggins is there some kind of #auddevchat happening?Fri Sep 16 16:45:48 +0000 2011 – tweet id 114741785191907328 – #191
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@arts_marketing @amywhiggins Love Twitter. But more on a personal level as the best interactions are personal. #auddevFri Sep 16 16:46:01 +0000 2011 – tweet id 114741841089400833 – #192
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@AudienceDevSpec @amywhiggins @thelittletheatr @arts_marketing Group format on FB with ability for everyone to invite easy is good. #auddevFri Sep 16 16:46:29 +0000 2011 – tweet id 114741959259734016 – #193
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@amywhiggins Try http://t.co/3W956Syp for creating instant web pages too for ur events – really easy-I made one for my gala table -over 800 hits #auddevFri Sep 16 16:46:31 +0000 2011 – tweet id 114741967606398976 – #194
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@thelittletheatr We’re participating on great #auddevchat about building audiences for your arts organization.Fri Sep 16 16:46:40 +0000 2011 – tweet id 114742003824209920 – #195
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@AudienceDevSpec So have any of you tried something that didn’t work? #auddevFri Sep 16 16:46:54 +0000 2011 – tweet id 114742062141800448 – #196
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@amywhiggins @mlaffs yes- pls join us! #auddevFri Sep 16 16:47:04 +0000 2011 – tweet id 114742104726581248 – #197
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@OutreachNerd Thanks, I unfortunately can’t join into this full-force, but whenever I’ve paired local events, better turnout @MarilynArtsmart #auddevFri Sep 16 16:47:21 +0000 2011 – tweet id 114742177254481921 – #198
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@ColleenNicole Arts organizations come together with a common theme so audience members could go to multiple events and learn more #auddevFri Sep 16 16:47:41 +0000 2011 – tweet id 114742262654713856 – #199
geo info: Point – lat = 40.76287938 – long = -73.915361
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@AudienceDevSpec MT @amywhiggins: Try http://t.co/r418jYXk for creating instant web pages for ur events – made one for my gala table -over 800 hits #auddevFri Sep 16 16:48:00 +0000 2011 – tweet id 114742339020394496 – #200
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@LisaMcClure Opera? Have you met @trishussey & lovely wife? RT @amywhiggins: great to talk to artists & other opera groups #auddevFri Sep 16 16:48:33 +0000 2011 – tweet id 114742479022063616 – #201
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@operaskank @AudienceDevSpec I’ve got to take off, but thanks for letting me chime in on the #auddevconvo!Fri Sep 16 16:48:39 +0000 2011 – tweet id 114742505764958208 – #202
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@AudienceDevSpec @operaskank Thanks for stopping by! #auddevFri Sep 16 16:48:50 +0000 2011 – tweet id 114742550044213248 – #203
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@arts_marketing The time it takes is one possible downside to social media. I recommend people only do what they can follow up and support. #auddevFri Sep 16 16:49:06 +0000 2011 – tweet id 114742618071638017 – #204
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@AudienceDevSpec @amywhiggins @arts_marketing @mlaffs Have there been any attempts that didn’t work? #auddevFri Sep 16 16:49:24 +0000 2011 – tweet id 114742693518778369 – #205
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@AudienceDevSpec @arts_marketing I think it is also a matter of figuring out which audiences are on which social media platform. #auddevFri Sep 16 16:50:02 +0000 2011 – tweet id 114742853581815808 – #206
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@RachDminor @AubrieF Some specific examples of events and kinds of active participation you (GenY) choose would be really insightful & helpful. #auddevFri Sep 16 16:50:18 +0000 2011 – tweet id 114742919935705089 – #207
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@arts_marketing @AudienceDevSpec Yes. But it’s easy to engage with the same people on all mediums. Not that that’s bad if it buildings depth. #auddevFri Sep 16 16:50:54 +0000 2011 – tweet id 114743071748538368 – #208
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@AudienceDevSpec Here’s a point – the younger generations like to make their own choices. Create your own series are good! #auddevFri Sep 16 16:51:07 +0000 2011 – tweet id 114743124277989376 – #209
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@RachDminor “@AudienceDevSpec: @colorsign I do like your “leave with art” idea. #auddevA great incentive.” / I like it, but sounds like pre-school Fri Sep 16 16:51:38 +0000 2011 – tweet id 114743255735861249 – #210
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@amywhiggins @AudienceDevSpec @arts_marketing we have a some old men that hang around our social events-would love advice on how to weed them out #auddevFri Sep 16 16:51:40 +0000 2011 – tweet id 114743262526451713 – #211
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@amywhiggins @AudienceDevSpec check our @sfobravoclub Trio series -http://sfopera.com/Bravo-Club/BRAVO!-Subscriptions.aspx #auddevFri Sep 16 16:52:35 +0000 2011 – tweet id 114743493125087232 – #212
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@AudienceDevSpec @arts_marketing I was thinking more along the lines that X age group likes Twitter vs. Y age group likes FB, etc. #auddevFri Sep 16 16:52:51 +0000 2011 – tweet id 114743561240580096 – #213
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@ChristianAmato @amywhiggins The creepy old men are the hardest to weed out. We get those too. Is it worth i? You don’t want to be rude. #auddevFri Sep 16 16:53:05 +0000 2011 – tweet id 114743620074086400 – #214
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@nealcorl We’re launching a PayYourAge program @oregonballet #auddevFri Sep 16 16:53:15 +0000 2011 – tweet id 114743661656408064 – #215
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@arts_marketing @AudienceDevSpec Do you find that? I find everyone on Twitter is on FB, but you can engage differently on Twitter. #auddevFri Sep 16 16:53:23 +0000 2011 – tweet id 114743695856762880 – #216
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@mlaffs Have those of you on the #auddev chat seen @outwestarts’ story about social media this morning? http://mkl.af/80Fri Sep 16 16:53:25 +0000 2011 – tweet id 114743701879783425 – #217
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@amywhiggins @ChristianAmato as a female- I do want to be rude. #auddevFri Sep 16 16:54:06 +0000 2011 – tweet id 114743876752900096 – #218
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@amywhiggins Thks! RT @mlaffs: Have those of you on the #auddev chat seen @outwestarts story about social media this morning? http://mkl.af/80 #auddevFri Sep 16 16:54:24 +0000 2011 – tweet id 114743952145522688 – #219
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@AudienceDevSpec @arts_marketing Not sure. I think many of my friends are only on FB and not Twitter. #auddevFri Sep 16 16:54:27 +0000 2011 – tweet id 114743963746975744 – #220
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@ChristianAmato @nealcorl @oregonballet that’s great #payyourage #auddev. But what is you get a 60 yr old? Will they pay that? Works for a younger aud.Fri Sep 16 16:54:55 +0000 2011 – tweet id 114744082701623297 – #221
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@amywhiggins @arts_marketing @AudienceDevSpec I don’t- my tech friends hate FB #auddevFri Sep 16 16:55:07 +0000 2011 – tweet id 114744130357297152 – #222
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@arts_marketing @AudienceDevSpec Agreed. But do you find those on Twitter on FB? But Twitter is a better way to be in touch when interests overlap #auddevFri Sep 16 16:55:15 +0000 2011 – tweet id 114744163286790144 – #223
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@arts_marketing @amywhiggins Interesting. I haven’t found that. Why do you think that’s the case? #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744280798593024 – #224
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@AudienceDevSpec @arts_marketing I don’t overlap Twitter and FB much at all. Just a few select since I use FB differently. #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744281490657280 – #225
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@amywhiggins @ChristianAmato @nealcorl @oregonballet love it! #payyourage – I’m so going to bring that up at our next board meeting #auddevFri Sep 16 16:56:14 +0000 2011 – tweet id 114744414634639360 – #226
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@AudienceDevSpec @ChristianAmato @amywhiggins Maybe figure out what the creepy old men do not want? ;O) #auddevFri Sep 16 16:56:23 +0000 2011 – tweet id 114744450806321152 – #227
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@ChristianAmato @amywhiggins ha! I guess I understand. I try to leave that to the audience if they are uncomfortable.I dislike turning away patrons #auddevFri Sep 16 16:56:30 +0000 2011 – tweet id 114744478564229120 – #228
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@AudienceDevSpec @nealcorl Tell us more! PayYourAge…#auddevFri Sep 16 16:56:41 +0000 2011 – tweet id 114744525091651585 – #229
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@amywhiggins @arts_marketing privacy issues and contin. changing security features #auddevFri Sep 16 16:56:48 +0000 2011 – tweet id 114744556238548992 – #230
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@thelittletheatr @arts_marketing @AudienceDevSpec @amywhiggins Great #auddevchat. Got lots of new ideas and insights. Thanks for hosting.Fri Sep 16 16:57:36 +0000 2011 – tweet id 114744757724512257 – #231
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@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / Nice for very young but further isolates seniors w dwindling $Fri Sep 16 16:57:55 +0000 2011 – tweet id 114744836837486592 – #232
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@AudienceDevSpec Do you think a point system would work and they get a “badge of honor” to brag with. I went to X amount of arts events. #auddevFri Sep 16 16:58:12 +0000 2011 – tweet id 114744906832027649 – #233
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@arts_marketing On 28-45, I think arts orgs (all orgs) are going to have to change to fit them. Not just fit that group into what’s been happening. #auddevFri Sep 16 16:58:25 +0000 2011 – tweet id 114744963673243648 – #234
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@AudienceDevSpec @RachDminor @oregonballet I bet they have a cap on it. #auddevFri Sep 16 16:58:41 +0000 2011 – tweet id 114745030262013952 – #235
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@AudienceDevSpec @thelittletheatr Thank you for joining us! #auddevFri Sep 16 16:58:59 +0000 2011 – tweet id 114745106329911297 – #236
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@arts_marketing More hands on, more access to artists, more integration with other groups, more flexibility in picking their own series etc #auddevFri Sep 16 16:59:50 +0000 2011 – tweet id 114745317869629441 – #237
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@nealcorl @RachDminor Seniors aren’t left out – we have many discounts covering all demos #auddevFri Sep 16 17:00:38 +0000 2011 – tweet id 114745521087840256 – #238
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@AudienceDevSpec This is a weird thought, but after thinking about it, GenX likes to hang with GenX. Wondering if specific events could be made. #auddevFri Sep 16 17:00:40 +0000 2011 – tweet id 114745530306924545 – #239
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@AudienceDevSpec This means that if your “younger” group program is too broad ranged, it may turn off GenX. #auddevFri Sep 16 17:01:28 +0000 2011 – tweet id 114745729871921153 – #240
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@amywhiggins @AudienceDevSpec I find Gen Y hangs well with Gen X too #auddevFri Sep 16 17:02:05 +0000 2011 – tweet id 114745884163579904 – #241
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@AudienceDevSpec @amywhiggins Yes, they do, but the majority of GenX want something all their own. #auddevFri Sep 16 17:02:38 +0000 2011 – tweet id 114746022533672960 – #242
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@arts_marketing @AudienceDevSpec One thing I find in alum groups is that the younger classes love the older alums…more than they expected. #auddevFri Sep 16 17:02:42 +0000 2011 – tweet id 114746041068306432 – #243
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@amywhiggins @AudienceDevSpec interesting- maybe we need diff. levels of membership? with structured pricing? #auddevFri Sep 16 17:03:30 +0000 2011 – tweet id 114746240750727170 – #244
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@AudienceDevSpec @arts_marketing @amywhiggins Oh, not saying never mix since that is true, but there really isn’t too many events specific for GenX. #auddevFri Sep 16 17:03:42 +0000 2011 – tweet id 114746291065593856 – #245
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@dloehr @ChristianAmato @arts_marketing Ten video feeds/computers. No limit to the number of people per computer tho… #auddev #2amtFri Sep 16 17:03:59 +0000 2011 – tweet id 114746364902121472 – #246
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@amywhiggins @arts_marketing @AudienceDevSpec different levels equal pricing tier and levels of respect too maybe? just a thought #auddevFri Sep 16 17:04:33 +0000 2011 – tweet id 114746506103357441 – #247
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@Elena_TPKnits #auddevIn my exp as viewer/visitor, NYC’s FallForDance is a hit w/all age groups, NY Opera & Ballet co’s recent ads are also “younger”Fri Sep 16 17:04:45 +0000 2011 – tweet id 114746555617124352 – #248
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@AudienceDevSpec @amywhiggins @arts_marketing I think you are onto something, Amy! #auddevFri Sep 16 17:04:53 +0000 2011 – tweet id 114746589574205440 – #249
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@AudienceDevSpec @Elena_TPKnits What made it a hit for all ages? Any ideas why? #auddevFri Sep 16 17:05:26 +0000 2011 – tweet id 114746729395531776 – #250
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@OutreachNerd Orgs also need to listen to their audience and not just program to own tastes. Sounds contradictory but art can be too narcissistic #auddevFri Sep 16 17:05:46 +0000 2011 – tweet id 114746810341400576 – #251
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@AudienceDevSpec Oh boy, we are in overtime. I want to take this moment to thank @amywhiggins & @arts_marketing for their time and expertise. #auddevFri Sep 16 17:06:01 +0000 2011 – tweet id 114746874094829568 – #252
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@amywhiggins Thanks all for the great chat and ideas! I have to get going. Thks! Please follow @sfobravoclub to see what we are doing #auddevFri Sep 16 17:06:12 +0000 2011 – tweet id 114746920639004672 – #253
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@ChristianAmato Tiers work well, but what about inclusion. Different pay levels give you different alerts and insight as to what is happening. #auddevFri Sep 16 17:06:38 +0000 2011 – tweet id 114747030055825408 – #254
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@AudienceDevSpec Thank you to @thelittletheatr @RachDminor @operaskank @AubrieF @mitchthetenor @LindaInPhoenix @maricarjagger @artemis_selena #auddevFri Sep 16 17:07:11 +0000 2011 – tweet id 114747170418200577 – #255
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@cindymariej If interested in #auddev, check out hashtag. Gr8 chat just occurred (I participated thru my chat/live tweeting accnt @OutreachNerd )Fri Sep 16 17:07:34 +0000 2011 – tweet id 114747263959580673 – #256
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@ChristianAmato With that, thank you to @AudienceDevSpec for organizing such a great chat! You all really got my mind turning! #auddevFri Sep 16 17:08:02 +0000 2011 – tweet id 114747382754836480 – #257
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@AudienceDevSpec Also thank you to: @ChristianAmato @OutreachNerd @Elena_TPKnits @nealcorl @mlaffs @ColleenNicole @FineArtsCenter @colorsign #auddevFri Sep 16 17:08:13 +0000 2011 – tweet id 114747430104342529 – #258
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@arts_marketing What a favulous chat. Thank you everyone! I learned a lot today. #auddevFri Sep 16 17:08:16 +0000 2011 – tweet id 114747441282154496 – #259
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@amywhiggins @AudienceDevSpec @arts_marketing @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #yourock #FF #auddevFri Sep 16 17:08:28 +0000 2011 – tweet id 114747491446034432 – #260
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@AudienceDevSpec A few more thank yous: @MarilynArtsmart @threedukes #auddevFri Sep 16 17:08:55 +0000 2011 – tweet id 114747603975028736 – #261
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@arts_marketing .@amywhiggins @AudienceDevSpec @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #FF #auddevFri Sep 16 17:09:08 +0000 2011 – tweet id 114747659302080514 – #262
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@AudienceDevSpec @ChristianAmato Glad to hear it! #auddevFri Sep 16 17:09:29 +0000 2011 – tweet id 114747747751563264 – #263
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@arts_marketing Yes. @OutreachNerd: Orgs also need 2 listen 2 their audience/not just prgrm 2 own tastes. #auddevFri Sep 16 17:09:56 +0000 2011 – tweet id 114747859844337664 – #264
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@dianakohne Great advice! “@OutreachNerd: Orgs need to listen to their audience;not just program to own tastes…art can be too narcissistic #auddev“Fri Sep 16 17:09:58 +0000 2011 – tweet id 114747869700952064 – #265
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@FineArtsCenter @audiencedevspec @amywhiggins @arts_marketing Thank you all! Great ideas. #auddevFri Sep 16 17:10:22 +0000 2011 – tweet id 114747970943062016 – #266
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@AudienceDevSpec Feel free to keep chatting and using #auddev tag. I will be posting a transcript later in the day. #auddevFri Sep 16 17:10:24 +0000 2011 – tweet id 114747977138057218 – #267
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@nealcorl @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! (I’ll link to our program when it goes live) #auddevFri Sep 16 17:10:43 +0000 2011 – tweet id 114748057572220928 – #268
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@arts_marketing @AudienceDevSpec Thanks for organizing this Shoshana! #auddevFri Sep 16 17:11:36 +0000 2011 – tweet id 114748278553325568 – #269
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@nealcorl @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:13:12 +0000 2011 – tweet id 114748683387535361 – #270
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@Musicshosh @dianakohne @OutreachNerd Personally, I don’t think focus groups are utilized enough. #auddevFri Sep 16 17:14:38 +0000 2011 – tweet id 114749042185076737 – #271
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@Musicshosh I just found out there is a daily limit that Twitter is imposing now. I won’t be able to use @AudienceDevSpec for a while. #auddevFri Sep 16 17:15:25 +0000 2011 – tweet id 114749241842335744 – #272
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@OutreachNerd Second. Can’t wait to curl up with the transcript. @nealcorl: @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:15:28 +0000 2011 – tweet id 114749251204026368 – #273
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@Elena_TPKnits @AudienceDevSpec #auddevDiscounts/perks are great but content is no.1, tell me WHY your arts/music/etc event is great, then HOW to attendFri Sep 16 17:15:40 +0000 2011 – tweet id 114749301829283840 – #274
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@Musicshosh If anyone wants to chat with @AudienceDevSpec use @MusicShosh until ban is lifted (silly Twitter) #auddevFri Sep 16 17:16:38 +0000 2011 – tweet id 114749546361401345 – #275
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@OutreachNerd A great Intrinsic Feedback survey underway in #LAthtr http://t.co/nBHNTsbe #aud20 @dianakohne @OutreachNerd #auddevFri Sep 16 17:16:51 +0000 2011 – tweet id 114749599104765952 – #276
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@travisbedard @dloehr @ChristianAmato @arts_marketing 10 Participants but no limit to the people who can watch a feed i.e. HangoutParty #auddev #2amtFri Sep 16 17:21:34 +0000 2011 – tweet id 114750786923270144 – #277
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@RachDminor @AudienceDevSpec @oregonballet Cap & maybe Benjamin Button effect at a point. Pls b mindful of excluding those simply born earlier. #auddevFri Sep 16 17:22:03 +0000 2011 – tweet id 114750908918792192 – #278
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@Musicshosh @RachDminor @oregonballet Great idea! #auddevBenjamin Button effect.Fri Sep 16 17:22:53 +0000 2011 – tweet id 114751117451210754 – #279
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@RachDminor What does this mean, please? “@nealcorl: @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! #auddev”Fri Sep 16 17:24:23 +0000 2011 – tweet id 114751496851173376 – #280
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@mlaffs Catching up on @outwestarts’ excellent response to @markswed’s complaints about Twitter in the concert hall http://mkl.af/81 #auddev#Fri Sep 16 17:25:14 +0000 2011 – tweet id 114751712249647104 – #281
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@nealcorl @RachDminor @ChristianAmato Just trying to say that PayYourAge isn’t the only ticket option and that older patrons recogonize value. #auddevFri Sep 16 17:32:32 +0000 2011 – tweet id 114753546083237888 – #282
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@nealcorl @oregonballet Pay Your Age http://t.co/8WwXVNVN #auddevFri Sep 16 17:35:39 +0000 2011 – tweet id 114754333203103744 – #283
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@JustIntrigueMe Catching up on #auddevchat. Lots of great tweets and ideas! @outreachnerd your survey link did not work. Would love to check it out.Fri Sep 16 17:52:08 +0000 2011 – tweet id 114758478865760256 – #284
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@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / This is what I saw & all I find b4 commenting. Good, just be clearFri Sep 16 17:55:35 +0000 2011 – tweet id 114759350169513984 – #285
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@OutreachNerd Oops thx for telling me, @JustIntrigueMe . Re-posted article I wrote which directs to compconducting surveys http://t.co/OyY7bA59 #auddevFri Sep 16 18:03:22 +0000 2011 – tweet id 114761306581647360 – #286
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@OutreachNerd And this is my reaction to being in the audience @BostonCourt on perf incl survey http://t.co/lWOZ0LQB @JustIntrigueMe #auddev