Tag Archives: arts and social media

Night pondering of the many personalities of Twitter for audience development

I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing.  Here are a few to get you thinking:

  • The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only.  You look at their stream and you see a sea of tweets starting with the @symbol.  There is no posting single thoughts or information.  Their profiles are more like chat rooms than anything else.
  • The Schizophrenic Sampler or the Nowhere Man: If you see an account that has tweets posted by many different people, meaning they hit the retweet button more than they post their own thought, you have come across the schizophrenic sampler.  I understand that these people are enthusiastic about sharing what they see, however, I often wonder if they have their own personality and opinions to share.
  • The Marketing Fool on the Hill: If all you see are post about them and what they are doing and selling, then you have come across this type of personality on Twitter.  Like the Fool on the Hill, they don’t realize that people don’t like them since they don’t like to be sold to 100% of the time.  This profile usually includes all the “I posted a photo on Facebook” or “I liked a YouTube” in which the YouTube is their latest and greatest.  They always are posting about their upcoming show, the music they are selling, etc, etc.  There’s a place for marketing on Twitter, but it should be a rare part of your tweeting experience.
  • The Quite the Quoter: These accounts are still hanging in there, but not as popular as they used to be.  This profile has tweets of inspirational quotes from famous people aimed to lift your day and thoughts.  The occasional lift is helpful, however the constant quotes gets a little boring.
  • The Social Media “Master”: These are the people that are pretending to be the masters of social media and are “proving” it by the number of people that they are following and who are following them.  When you take a closer look, they are more the Marketing Fool on the Hill personality and their following doesn’t represent meaningful relationships.  I follow a few real Social Media Masters and many of them converse with their followers instead of simply spouting their “wisdom” and puffing up their numbers with empty accounts.
  • The Negative Nellies: A very easy personality to spot and easy to stay away from, unless they are sarcastically funny and make you laugh, then by all means, follow them!
  • The Informative Informer: This is all that you see on these accounts.  Tweet after tweet of an article with a link.  There is no personality behind the tweets, no interaction.  Maybe they are bots in disguise?  What is funny is the fact people will follow these accounts for the information, and that generally gives them high numbers. The people behind these profiels are losing out on the full experience of Twitter which is the opportunity to build relationships with others.And my favorite personality, the one I always recommend:
  • The All Around Star: This profile will show a good mix of conversation, information, retweets, quotes, with a little bit of marketing.  In other words, they are showing their full personalities, helping others, and sharing good information for their followers.

There may be more personalities to define.  What personalities do you see on Twitter?  Which ones give you the pet peeve heebie-jeebies and which ones do you like to tweet with?  Let us know!

-Shoshana
Buildmyaudience.com

1 Comment

Filed under Arts, arts marketing, Audience Development

Bonus Blog Post – Halloween YouTube kinda mood!

Happy Halloween!  I always enjoy searching for Halloween Arts YouTubes to share with you.  Have a safe and happy holiday!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

***Purchasing my book will help support ADS and our mission.***

My eBook

Leave a Comment

Filed under Arts, arts advocacy, Audience Development

Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary.

It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about social marketing teamwork.  I agree wholeheartedly that social media tasks should not be left to the marketing department alone.  It’s called social media for a reason, right?  Please do give us feedback on how you are conducting your social media for your organization.  What is working for you?  What is not? 

Here are Howard’s thoughts, and I hope you agree too.

***************************************************************

TEAMWORK (Or you cannot leave social marketing just to the marketing department)
by Howard Seth Cohen

As arts organizations look to the social web to engage past and future audiences, the one massive misstep they can make is to think that the only way to engage is through an official channel, e.g. a theater company’s Facebook page.

An ‘official’ Facebook page or Twitter account, while important, can get bogged down in two different ways:
1. The posts and shares and activities can be hampered by the illusory need to stay on brand, and a feeling that each post must be precious, perfect, and on point.
2. When you keep your online activity confined to an official channel, you are only speaking to an audience that is already aware of you and your mission.

Your goal on the social web is to interact with new audiences just as much as it is to reinforce your relationships with your current group of supporters.

The social web of today is just like word of mouth marketing used to be before our telephones became portable and morphed into pocket computers. You want to activate a wide swath of supporters to spread your message for you, in attractive bits of snackable content that reach out to new people- potential audience members that are outside of your current social circles.

You cannot control how someone else uses social media, so simply inviting someone to an event, or emailing, or posting to your page’s wall is not sufficient. Posting to social media once is never enough. If your goal is to reach everyone, you must constantly post so that a relevant message is shared on someone’s wall when they choose to be on line.

The best way to do this is to think of your entire staff as a TEAM of promoters…
Keep the ‘carefully thought out on brand message’ for the official page, and then have everyone, from your interns to board members to guest artists to creative team posting regularly.

Train your team to search for and engage with each other’s posts (re-share, like, and comment on them.) This way, you game the Edgerank algorithm into thinking that your content is important enough to share with more people, and become a Top Story.

Your organization has the power to utilize social media to foster growth and create a larger community of like-minded people ready to support your mission. But you cannot forget that the first word in “Social Media” is SOCIAL. Now is the time to engage your entire team in a thoughtful effort to increase your visibility online. Support in joining social networks, and learning how to create effective posts.

Unfortunately, arts organizations are usually overburdened with production duties, and effective, subversive promotions like this that take time and concerted effort to achieve are never implemented. But they should be.

Understanding that you have to be where your audience is should incite action to engage with them on the social networks where they spend their free time. Communication through social media is the norm for your audience’s demographic. If your current attempts are not effective, it does not mean that social media is not the right place to find your audience… It may just mean you have to reassess how you are reaching out to them. Rethink your social engagement priorities to utilize the social networks your staff already has at their fingertips.

When a team works together to expand their reach, the true power of the social web can create word of mouth that consistently drives new eyes to your content, and eventually your productions themselves. [:O)]

Howard Seth Cohen runs Thomas Hampton Reviews, a free service that helps artists and producers create great looking pr tools. He creates social strategies for online promotions as lead consultant at socialservicesLA.

***************************************************************

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a Comment

Filed under Arts, arts management, arts marketing, Audience Development

Random audience development for the arts thoughts (and questions)

Today I do not have a guest blogger planned.  I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order).  Let this serve as a summary of blog posts from past and future.

  • Audience development is hard work.  Are we ready to work?
  • Again, audience development is not “butts in seats” !!!  A butt doesn’t enjoy the show, people enjoy the show.
  • A team is needed for audience development.  Can we be team friendly people?
  • Should we appeal to audiences when programming is concerned?  Would we be letting them run our show?  More on this thought later.  This article spurred this thought.
  • We need to go beyond the discounts when it comes to building an audience or we serve to lose our bottom line.
  • Quality needs to be at the forefront for everything we do.
  • Why are board members so scared to ask for money?  They are passionate about their arts organization.  Aren’t they?
  • If I received a penny for “Something for everyone” and other inane marketing blurbs, I’d be rich! Maybe I should start an audience development fund this way?
  • Artists and arts organizations are supposed to be creative, right?
  • Social Media needs to be social.  It’s not termed Marketing Media.
  • If you don’t know your audience, you can’t develop your audience.
  • If you don’t know your audience, you won’t know what types of programs will be appealing and successful.
  • Ask them survey questions beyond the demographic questions.
  • Instead of targeting or segmenting – perhaps reaching out is a better term?
  • Numbers are not people.  You can data mine and analyze away, but this step will not build relationships with living people.
  • If something you are doing is not working, why are you continuing to do it?
  • Why spend money on something that is not working?  Because that’s the way you are supposed to spend your budget?
  • Audience development is a state of mind.  Everyone on your team can be a part of it.  Everywhere you go is an opportunity for it!
  • Learn to be a part of your community.  Use the other C’s to connect, collaborate and care.
  • If you have a big marketing staff, over 2 people, and you are still not getting an audience, either someone is not doing their job, or typical marketing is not working anymore.
  • Run your arts business as a business too.
  • Non-profits can be “profitable.”
  • If a certain business model isn’t working for you, explore a new model.
  • Your audience can be part of your team.
  • Ask your audience, they know what you don’t.
  • Treat your volunteers like royalty.
  • Treat your donors like royalty.
  • Thank your supporters often.
  • Be supportive and respectful of everyone on your team and learn to work together knowing that each part has an important role to play.
  • For gosh sakes, program new stuff too!
  • Be true to yourself and your mission.
  • Brand properly.
  • Be relatable.
  • Engage, but also get your audiences involved! There is a difference.
  • The arts matter, but only if you find out why they matter to your audiences.
  • Your thoughts here!  Feel free to comment below.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

5 Comments

Filed under arts management, arts marketing, Audience Development, fund raising, Fundraising

Arts audience development and Twitter reminder

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show.

Twitter is meant for socializing which means the majority of your stream should either be about “them” or about “us.”  This means that you want to have more two-way communications and also to tweet information that will be beneficial for them as well.  Having a stream that is all about “me” is not going to be as popular, and less people will likely want to follow.  They will get tired of being “sold to” all the time.

The occasional marketing message is okay, but use marketing tweets sparingly!

Use Twitter to build relationships with your audiences and have real conversations with them.  Simply retweeting that they retweeted one of your marketing message does not count.  If you do not have @replies or links to interesting information to deepen your relationships with them, you are missing the point of Twitter.  Twitter can be a valuable experience when you use it correctly.

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”
~James Stewart

Although we are not a non-profit, if you would like to support ADS to continue our work, you can donate here.

My eBook

New eBook!  The How of  Audience Development for the Arts: Learn the Basics, Create Your Plan

Leave a Comment

Filed under arts management, arts marketing, Audience Development

50 Winning Tweets from the 2011 NAMPC (many about audience development)

There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences.  Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC.  I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention too.

Enjoy!

Click Here to view what I am talking about!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

The Quarterly E-Newsletter is scheduled to go out in two weeks!  Sign-up for ADS’ E-Mazing Audience Development newsletter soon.

“Never treat your audience as customers, always as partners.”
~James Stewart

Leave a Comment

Filed under arts management, arts marketing, Audience Development, fund raising, Fundraising, Online fund raising, Online fundraising

Audience Development Specialists – an open letter

Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits).  At least, this is the message that keeps coming to me each time I read one of his posts. He also is a big advocate for being your own leader in life.  I also subscribe to this philosophy.

I think it is time to be open and honest about ADS.  Many of you think that ADS is a company with several employees, and this is not the case.  Instead, ADS is a one person business (me)  that collaborates with other consultants to bring you a complete audience development services package.   If you need help with audience development, I and my team of consultants can educate and support you to building a better audience.

Instead of a research firm, ADS is a hands on, get in the trenches with you firm.  We will help you to discover what you need to build a better audience and teach you about the audience development techniques and philosophy to build that better audience.  We are there to help implement as well if needed.

ADS is a small start-up business.  This is my 4th year of spreading the word about audience development, and the direction of ADS is still being discovered.  I frequently attempt new ways to connect with more people.  Some of these ideas work, such as the twitter chat you witnessed in my last blog post, but some of these ideas have not worked, such as my plans for an Audience Development Symposium and my Ideas Contest which could use a ton more votes.  I will continue to put myself out there regardless of success or failure.

Some people do think I was a little crazy to start a new business during this economy.  I’m certainly feeling the weight of the timing.  I do feel though that it was time for someone to start bringing more awareness to audience development since I think the arts are in need of this change, and I thought, why not me.  I can at least say, no matter what, that I was a part of the audience development revolution.

During my ADS journey, I have met some wonderfully talented people along the way.  I have found that a percentage of others are receptive to attempting something new in order to be successful.  Despite the headlines of symphony orchestras going bankrupt and other arts organizations closing their doors due to lack of continued government funding, there are other organizations that are attempting audience development, staying afloat or even thriving in this economy. So how can ADS be a catalyst to get more artists and organizations on a good audience development path?

Part of ADS’ mission is to get the conversation about audience development flowing.  I attempt to do this on Twitter, Facebook, and LinkedIn through topic discussions and contests such as the Ideas Contest previously mentioned. One of my Facebook connections asked if this was a conflict of interest since I am selling audience development ideas.  My response is, ADS is not in the business of selling ideas, but rather we are in the business of using the good ideas that surround us to educate you about audience development and to create a plan to build you a better audience.  I perhaps am one of those people that are constantly open to new ideas, so I frequently am blessed with  ideas.   I do not claim to own all the ideas surrounding audience development.  If the idea is not “mine,” I will always attempt to give credit to whom the idea came from.

I am proud to be one of the louder advocates and educators of audience development.  This means that whenever I begin a discussion about audience development, I truly want others to participate.  We as an industry need to be more open and sharing of good ideas so all of us can benefit.  The competitive mentality has been part of the problem that brought us to this place.  Why not try to share the wealth this time around? This is  a big part of what ADS is about, sharing the ideas for audience development so we can all become educated.  I believe that great ideas are floating all around us and open conversations can help us to be receptive.

Where ADS is headed is not certain.  Right now it is a consultant business, a for profit business.  Since I am still a start-up, during a bad economy, it has been less profit and more sweat equity.  I am happy with all that I have done so far and know that my work with the artists and arts organizations I have been able to serve has resulted in successful increases, yet I feel there is so much more to be done.  This means that I too need the resources to continue this journey.  I have been thinking about either transitioning into a resource outlet that would require a membership to keep it running or maybe I do need to go nonprofit.

The reason I am posting this open letter was the aforementioned need to let everyone know what ADS is currently.  The second reason is to declare this blog post a place to consider what it could be for the future.  Please feel free to chime in with your thoughts.  What type of support do you need at this time to build a better audience?  Do you need guidance, a resource house, a consultant team, all of the above?  Your thoughts will certainly help me in making some of these important decisions to better serve.

Thank you for taking the time to read my open letter.  I am thankful for all the support I have received along this journey, and look forward to continuing the audience development conversations with you.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

2 Comments

Filed under Audience Development

Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat.  We discussed building younger audiences.  The agenda was set for discussing:

  • Definition of younger audiences – how do you define “younger audiences?”  Which received a variety of replies.
  • Discounts and socials only? These are popular methods for attracting a younger audience, but is there more that we can do to create loyal younger audiences?
  •  Examples – We asked people to post ideas of what they are doing, and some brainstorming occurred for new ideas as well.
  • What works and what doesn’t – We mostly discussed what is working.  The main point is to find ways to attract the younger audiences and then engage with them instead of just hooking them and hoping they will stick around.
To summarize, we discovered that younger audiences can be defined demographically from 18-46.  We also need to consider the psychographics involved.  A 50 year old could have the outlook of a 40 year old, etc.  To attract a loyal younger audience, we need to find ways that will appeal to them.  In order to attract a wide base of younger people, which spans several generations, programs and events do need to be created to cater to specific generations. Although many people like social events, the aspects of the social event may need to change to be more appealing for each generation.  For example, providing more hands on experiences will attract and click with GenY.  For GenX,  providing more intimate experiences may be just the ticket.  Of course these are generalizations and one-size does not fit all when considering individuals.  However, there is a grain of truth to discovering what each generation would prefer. Finding ways to connect with them on their terms can make all the difference to building relationships with these audience members.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

“Never treat your audience as customers, always as partners.”

~James Stewart

The following is the complete #auddev chat.  Feel free to add your own ideas and comments by replying. 
@AudienceDevSpec We will be speaking with Connie Rhind Robey and Amy Whiggins. #auddevFri Sep 16 15:59:52 +0000 2011 – tweet id 114730229452382208 – #18
tweet details
@AudienceDevSpec Welcome to #auddevchat! I am Shoshana from Audience Development Specialist and am here with @amywhiggins & @arts_marketing.Fri Sep 16 16:00:31 +0000 2011 – tweet id 114730391545462786 – #19
tweet details
@AudienceDevSpec Are you both there? #auddev@amywhiggins @arts_marketingFri Sep 16 16:00:46 +0000 2011 – tweet id 114730453210112002 – #20
tweet details
@arts_marketing I am here and excited to be part of today’s chat. #auddevFri Sep 16 16:01:05 +0000 2011 – tweet id 114730535229718528 – #21
tweet details
@amywhiggins HI everyone! I’m ready to get this party started! #auddevFri Sep 16 16:01:18 +0000 2011 – tweet id 114730589726314496 – #22
tweet details
@AudienceDevSpec I have asked @amywhiggins @arts_marketing to introduce themselves. #auddevFri Sep 16 16:02:12 +0000 2011 – tweet id 114730813676986368 – #23
tweet details
@arts_marketing I work on marketing for arts organizations, including the Smithsonian Craft Show, Corcoran BPW and Wellesley. #auddevFri Sep 16 16:02:38 +0000 2011 – tweet id 114730924754731008 – #24
tweet details
@AudienceDevSpec Follow #auddev to chat about building younger audiences. To reply, no need to @ anyone, use the #auddevtag.Fri Sep 16 16:02:48 +0000 2011 – tweet id 114730964520943617 – #25
tweet details
@amywhiggins I’m on the board with @sfobravoclub – we are a group of young professionals – growing the love of #opera #auddevFri Sep 16 16:03:19 +0000 2011 – tweet id 114731095144148993 – #26
tweet details
@arts_marketing And I try in all I do to bring in younger audiences. So I think about what is “younger”/how to make that aud a part of larger aud #auddevFri Sep 16 16:03:52 +0000 2011 – tweet id 114731234713812992 – #27
tweet details
@amywhiggins @ZaarlySF join our tweet chat #auddevFri Sep 16 16:04:04 +0000 2011 – tweet id 114731283271254016 – #28
tweet details
@AudienceDevSpec Let’s talk about that. What is “younger audience” mean to you? #auddev@amywhiggins @arts_marketingFri Sep 16 16:04:27 +0000 2011 – tweet id 114731380499423232 – #29
tweet details
@amywhiggins @thelittletheatr on twitter – follow #auddev- I’m using tweetchatFri Sep 16 16:04:33 +0000 2011 – tweet id 114731407003238400 – #30
tweet details
@AudienceDevSpec I hope you can join us on #auddevchat. Talking about building younger audiences. @pnomanFri Sep 16 16:05:39 +0000 2011 – tweet id 114731682875179008 – #31
tweet details
@amywhiggins for us “younger” is 20-40 yrs old – #opera is not for the gray hairs any more damn it #auddevFri Sep 16 16:05:45 +0000 2011 – tweet id 114731709945233408 – #32
tweet details
@arts_marketing For Craft Show, I generally think of “younger” as 35-50 or so, which is younger than our ave. Interested in what other groups think. #auddevFri Sep 16 16:06:06 +0000 2011 – tweet id 114731795345444864 – #33
tweet details
@AudienceDevSpec So your definition is 20-40 @amywhiggins and @arts_marketing is 35-50. That is a difference! #auddevFri Sep 16 16:06:29 +0000 2011 – tweet id 114731891592151040 – #34
tweet details
@LindaInPhoenix #auddevYounger relative to what/whom?Fri Sep 16 16:06:33 +0000 2011 – tweet id 114731908780408833 – #35
tweet details
@AudienceDevSpec This would place us in the murky land of GenY and GenX. LOL. #auddevFri Sep 16 16:07:04 +0000 2011 – tweet id 114732040406056961 – #36
tweet details
@AudienceDevSpec Good point! #auddevYounger relative to what/whom? via @LindaInPhoenixFri Sep 16 16:07:33 +0000 2011 – tweet id 114732161243947009 – #37
tweet details
@amywhiggins @LindaInPhoenix true- esp. with classical art. different with say modern art maybe #auddevFri Sep 16 16:07:34 +0000 2011 – tweet id 114732163756343296 – #38
tweet details
@AudienceDevSpec So do we not consider teenagers and younger to be a younger audience too? #auddevFri Sep 16 16:08:11 +0000 2011 – tweet id 114732322452021250 – #39
tweet details
@arts_marketing I often think of younger than the “average” audience. Perhpas an audience that will continue to build an interest in the art/music #auddevFri Sep 16 16:08:12 +0000 2011 – tweet id 114732326000406528 – #40
tweet details
@maricarjagger @AudienceDevSpec Watch out for Bournemouth Symphony Orchestra Vibes programme to woo younger audiences #auddevFri Sep 16 16:08:14 +0000 2011 – tweet id 114732332849696769 – #41
tweet details
@LindaInPhoenix #auddevHow do you aculturate youth 18-24 to being audience members?Fri Sep 16 16:08:20 +0000 2011 – tweet id 114732357021474816 – #42
tweet details
@AudienceDevSpec @maricarjagger What are they doing over there? #auddevFri Sep 16 16:08:29 +0000 2011 – tweet id 114732397672660992 – #43
tweet details
@operaskank Hope it’s OK if I just sit in the corner for a bit of the #auddevdiscussion.Fri Sep 16 16:09:14 +0000 2011 – tweet id 114732583358693376 – #44
tweet details
@MarilynArtsmart I agree – younger meaning what? Chronological age is unreliable as a gauge #auddevFri Sep 16 16:09:21 +0000 2011 – tweet id 114732614379782144 – #45
tweet details
@maricarjagger Vibes – Bournemouth Symphony Orchestra’s brand new membership scheme for 16-25 year olds – that young! #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627239501824 – #46
tweet details
@arts_marketing The experience of being “in the audience” is different for music/performance and for visual arts #auddevFri Sep 16 16:09:24 +0000 2011 – tweet id 114732627730239490 – #47
tweet details
@AudienceDevSpec Since we have a range of ages for “younger audiences”. Let’s start with the 18-24. #auddevFri Sep 16 16:09:34 +0000 2011 – tweet id 114732669035753473 – #48
tweet details
@maricarjagger @AudienceDevSpec I’d be lucky if I get anyone under 40 to concerts usually, although we are home to uni students in Portsmouth #auddevFri Sep 16 16:10:16 +0000 2011 – tweet id 114732843627843584 – #49
tweet details
@AudienceDevSpec This group is the GenY, how do we build a connection with them? #auddevFri Sep 16 16:10:18 +0000 2011 – tweet id 114732852628824064 – #50
tweet details
@thelittletheatr What about community theatre, especially one that has been around for almost 80 years? #auddevFri Sep 16 16:10:20 +0000 2011 – tweet id 114732861436862466 – #51
tweet details
@amywhiggins @LindaInPhoenix @sfobravoclub welcomes 18-24 yrs olds, w/ our education events -hard to have them at our social events at bars #auddevFri Sep 16 16:10:38 +0000 2011 – tweet id 114732936108060673 – #52
tweet details
@maricarjagger @operaskank *wave* #auddevFri Sep 16 16:10:50 +0000 2011 – tweet id 114732987446337537 – #53
tweet details
@AudienceDevSpec @amywhiggins Can you tell us more about the events? #auddevFri Sep 16 16:10:54 +0000 2011 – tweet id 114733002147373056 – #54
tweet details
@arts_marketing When we’ve targeted early 20s in events, find that they drift away after the event and there’s no continuing interest #auddevFri Sep 16 16:11:25 +0000 2011 – tweet id 114733134452490241 – #55
tweet details
@AudienceDevSpec @maricarjagger Sounds like you have an opportunity with students. #auddevFri Sep 16 16:11:26 +0000 2011 – tweet id 114733139871547392 – #56
tweet details
@AudienceDevSpec @arts_marketing Are you offering them a reason to stick around? #auddevFri Sep 16 16:11:50 +0000 2011 – tweet id 114733239951831041 – #57
tweet details
@amywhiggins our events vary- education & social, plus cheaper tixs to shows ($50/ $35) to @sfopera #auddevFri Sep 16 16:12:08 +0000 2011 – tweet id 114733315386384384 – #58
tweet details
@arts_marketing I think the issue is that their interest in the 1st place was the food/wine at the event and there was no real connection to the art #auddevFri Sep 16 16:12:48 +0000 2011 – tweet id 114733480377712640 – #59
tweet details
@AudienceDevSpec So is offering social events and cheaper tickets the only way to connect with GenY? #auddevFri Sep 16 16:13:06 +0000 2011 – tweet id 114733558429532160 – #60
tweet details
@AudienceDevSpec My feeling is we need to dig deeper. This generation is very hands on, which is why events are a big draw for them. #auddevFri Sep 16 16:13:44 +0000 2011 – tweet id 114733715590090752 – #61
tweet details
@amywhiggins Education- we had one last night @iicsanfrancisco – costumes from Puccini with talk from Nicola, musical dir. @sfopera then.. #auddevFri Sep 16 16:13:56 +0000 2011 – tweet id 114733768073416705 – #62
tweet details
@AudienceDevSpec @arts_marketing So how can we get them to feel more connected with the art? #auddev(getting somewhere here! )Fri Sep 16 16:14:09 +0000 2011 – tweet id 114733822658097152 – #63
tweet details
@amywhiggins social- we all went out to dinner together to get to know each other #auddevFri Sep 16 16:14:19 +0000 2011 – tweet id 114733865439993856 – #64
tweet details
@AudienceDevSpec I like the educational component, @amywhiggins #auddevFri Sep 16 16:14:38 +0000 2011 – tweet id 114733945148555264 – #65
tweet details
@arts_marketing @Elena_TPKnits Please chime in! Use the #auddevhashtag so everyone can follow along.Fri Sep 16 16:14:39 +0000 2011 – tweet id 114733949665812480 – #66
tweet details
@arts_marketing I would say we need the initial event to have more connection to the art–rather than being primarily about the food/wine. #auddevFri Sep 16 16:15:21 +0000 2011 – tweet id 114734125981765632 – #67
tweet details
@amywhiggins @arts_marketing that’s why I never went to the social events- you need to make them connect w/ the art #auddevFri Sep 16 16:15:24 +0000 2011 – tweet id 114734135255367680 – #68
tweet details
@AudienceDevSpec So it does need to be more than just wine/beer and snacks. We need to connect them to the art. Education is one way. Other ways? #auddevFri Sep 16 16:16:09 +0000 2011 – tweet id 114734327018954752 – #69
tweet details
@LindaInPhoenix #Auddevsitting here with a 20something who says “what engages? – besides free pizza?” gott be really emotionally dynamic and interactiveFri Sep 16 16:16:17 +0000 2011 – tweet id 114734358706925568 – #70
tweet details
@arts_marketing @amywhiggins Exactly me too. Also, why we have targeted a little older as we have a big gap in age. I know we’ll talk about that 2. #auddevFri Sep 16 16:16:24 +0000 2011 – tweet id 114734389732188160 – #71
tweet details
@AubrieF As a member of GenY, I find that my peers and I are much more willing to spend money when we’re actively participating #auddevFri Sep 16 16:16:29 +0000 2011 – tweet id 114734410196201472 – #72
tweet details
@maricarjagger @AudienceDevSpec @arts_marketing From what I know of students who have ‘turned around’ it’s knowing that it’s a place for them #auddevFri Sep 16 16:16:40 +0000 2011 – tweet id 114734454379003904 – #73
tweet details
@arts_marketing @maricarjagger GREAT point! #auddevFri Sep 16 16:16:55 +0000 2011 – tweet id 114734519176798208 – #74
tweet details
@LindaInPhoenix #auddevalso high risk, high reward for the 18-24 group. can push limits at that age that 35-50 group won’t pushFri Sep 16 16:17:02 +0000 2011 – tweet id 114734547312197632 – #75
tweet details
@AudienceDevSpec …however, I personally invited this group of people to come. #auddevFri Sep 16 16:17:05 +0000 2011 – tweet id 114734562298437632 – #76
tweet details
@maricarjagger @AudienceDevSpec @arts_marketing That’s why holding events for esp for them might help #auddevFri Sep 16 16:17:19 +0000 2011 – tweet id 114734618216894464 – #77
tweet details
@AudienceDevSpec @LindaInPhoenix Can you expand on that thought? #auddevpush limits?Fri Sep 16 16:17:36 +0000 2011 – tweet id 114734688731545600 – #78
tweet details
@maricarjagger @AudienceDevSpec @arts_marketing Seeing people their own age might help! #auddev #notforgranniesFri Sep 16 16:17:48 +0000 2011 – tweet id 114734741441347585 – #79
tweet details
@arts_marketing I’ve also found early 20s tend to move a lot (maybe that’s a DC phenomenon). That they’re here a year or two and then leave. #auddevFri Sep 16 16:18:15 +0000 2011 – tweet id 114734855522226176 – #80
tweet details
@AudienceDevSpec I think the younger generations are hands on due to how the world is for them. #auddevFri Sep 16 16:18:29 +0000 2011 – tweet id 114734913516863488 – #81
tweet details
@amywhiggins @maricarjagger @AudienceDevSpec @arts_marketing that’s what our social events do- and they are free- same age, same interest #auddevFri Sep 16 16:18:33 +0000 2011 – tweet id 114734930503811072 – #82
tweet details
@operaskank I’m going to toss a library-related observation into the #auddevconvo…Fri Sep 16 16:19:37 +0000 2011 – tweet id 114735198041686017 – #83
tweet details
@maricarjagger @amywhiggins @AubrieF Is it true though that certain age group might just be ‘too busy’ to ever attend cultural events? #auddevFri Sep 16 16:19:40 +0000 2011 – tweet id 114735211723501568 – #84
tweet details
@AudienceDevSpec Events are part of it, especially educational events, and since they are hands on, can you think of ideas that get them in the art? #auddevFri Sep 16 16:19:43 +0000 2011 – tweet id 114735222091808768 – #85
tweet details
@AudienceDevSpec @amywhiggins @maricarjagger @arts_marketing What type of activities would get you to come? #auddevFri Sep 16 16:20:37 +0000 2011 – tweet id 114735450253570048 – #86
tweet details
@maricarjagger @AudienceDevSpec @arts_marketing back to getting people to feel affinity for the art, I think we need to start younger! #auddevFri Sep 16 16:20:53 +0000 2011 – tweet id 114735516829749248 – #87
tweet details
@amywhiggins we have trio series for @sfobravoclub members – less $ tixs, & then we all meetup during intermission – gr8 discussions happen! #auddevFri Sep 16 16:21:01 +0000 2011 – tweet id 114735548664524800 – #88
tweet details
@AudienceDevSpec @maricarjagger @amywhiggins @AubrieF I don’t think they are too busy. They choose other activities instead right now. #auddevFri Sep 16 16:21:15 +0000 2011 – tweet id 114735610283032576 – #89
tweet details
@operaskank About a year ago, we invited students and faculty to participate in some usability testing for our library’s website upgrade…#auddevFri Sep 16 16:21:23 +0000 2011 – tweet id 114735640955990017 – #90
tweet details
@AudienceDevSpec @amywhiggins So discussions are a main attraction. #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726540763136 – #91
tweet details
@maricarjagger @AudienceDevSpec @amywhiggins @arts_marketing Much the same like pre-concert talk, but aimed at ‘them’ #auddevFri Sep 16 16:21:43 +0000 2011 – tweet id 114735726079385600 – #92
tweet details
@amywhiggins @threedukes Please join us under #auddev- would lov your insightFri Sep 16 16:22:05 +0000 2011 – tweet id 114735817947217920 – #93
tweet details
@AubrieF Access to the artists is compelling, events that include an opp for discourse with the people behind the art #auddevFri Sep 16 16:22:10 +0000 2011 – tweet id 114735841481474048 – #94
tweet details
@AudienceDevSpec From what I observe, GenY are hungry to participate. They like to discuss and do hands on activities. #auddevFri Sep 16 16:22:55 +0000 2011 – tweet id 114736027918274560 – #95
tweet details
@operaskank In order to make this more appealing to students, most of whom are in the 19-25 age range, we provided free pizza…#auddevFri Sep 16 16:23:01 +0000 2011 – tweet id 114736055361617921 – #96
tweet details
@amywhiggins @AudienceDevSpec yes! Don’t you get tired of going to the bar scene just to get hit on- by dudes with nothing to say :) #auddevFri Sep 16 16:23:03 +0000 2011 – tweet id 114736063129452544 – #97
tweet details
@AudienceDevSpec @amywhiggins Hahaha! That would make a great campaign! #auddevFri Sep 16 16:23:36 +0000 2011 – tweet id 114736200174149632 – #98
tweet details
@threedukes @amywhiggins To an outing, or amidst the #auddev hashtag? I mean, what is #auddev?Fri Sep 16 16:23:48 +0000 2011 – tweet id 114736249423675392 – #99
geo info: Point – lat = 36.97563238 – long = -122.02554921
tweet details
@maricarjagger @AudienceDevSpec @amywhiggins @AubrieF It’s true that they choose to do something else, pay for something else, how to change that? #auddevFri Sep 16 16:24:09 +0000 2011 – tweet id 114736339873837056 – #100
tweet details
@arts_marketing Love the hands on point and connections 2 the artists. That’s what makes it fun for all ages. And targeting Gen Y with that is great #auddevFri Sep 16 16:24:28 +0000 2011 – tweet id 114736417212612608 – #101
tweet details
@AudienceDevSpec Moving component brought up by @arts_marketing is something to think about. Harder to build loyalty if they are going to leave. #auddevFri Sep 16 16:24:38 +0000 2011 – tweet id 114736460757876737 – #102
tweet details
@amywhiggins @threedukes a tweetchat all about building a younger audience in the arts #auddevFri Sep 16 16:24:42 +0000 2011 – tweet id 114736478575263744 – #103
tweet details
@amywhiggins @AudienceDevSpec LOL- true – the women to men ratio is amazing at some events, anyone else have that issue #auddevFri Sep 16 16:25:22 +0000 2011 – tweet id 114736644359340032 – #104
tweet details
@maricarjagger @AubrieF That’s interesting and is this like post-show discussion type thing? #auddevFri Sep 16 16:25:23 +0000 2011 – tweet id 114736649631576064 – #105
tweet details
@AubrieF I choose what arts I go to based on my friends and vice versa, utilize the young audiences you already have to grow that dem #auddevFri Sep 16 16:25:28 +0000 2011 – tweet id 114736669143470081 – #106
tweet details
@AudienceDevSpec It does seem easier to get the younger women. How do we wrangle the boys in? LOL! #auddevFri Sep 16 16:25:54 +0000 2011 – tweet id 114736777142599680 – #107
tweet details
@threedukes Awesome! “@amywhiggins: @threedukes a tweetchat all about building a younger audience in the arts #auddevFri Sep 16 16:25:56 +0000 2011 – tweet id 114736788299464704 – #108
geo info: Point – lat = 36.97115707 – long = -122.02437144
tweet details
@maricarjagger @AudienceDevSpec Perhaps we need to look at ‘loyalty’ in a wider context – building a love for the art not just your art #auddevFri Sep 16 16:26:28 +0000 2011 – tweet id 114736920734601217 – #109
tweet details
@amywhiggins Connection to artists: I’ve started tweeting to all the @sfopera artists -we also events behind the scenes – like opera costume shop #auddevFri Sep 16 16:26:48 +0000 2011 – tweet id 114737007309242368 – #110
tweet details
@AudienceDevSpec @maricarjagger Love that! #auddevFri Sep 16 16:26:52 +0000 2011 – tweet id 114737022719098880 – #111
tweet details
@ChristianAmato My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddevFri Sep 16 16:26:54 +0000 2011 – tweet id 114737028683403264 – #112
tweet details
@operaskank …and we gave away gift certificates to the book store. We also wanted to make sure that they could claim bragging rights… #auddevFri Sep 16 16:27:11 +0000 2011 – tweet id 114737103765639171 – #113
tweet details
@AudienceDevSpec @ChristianAmato It does need to be more than about the booze though. #auddevFri Sep 16 16:27:27 +0000 2011 – tweet id 114737170450874368 – #114
tweet details
@AubrieF @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:27:48 +0000 2011 – tweet id 114737257759514624 – #115
tweet details
@AudienceDevSpec @operaskank Claiming bragging rights is important! #auddev;O)Fri Sep 16 16:27:49 +0000 2011 – tweet id 114737260628422658 – #116
tweet details
@operaskank …which as one of my GenY colleagues pointed out, is a big deal for many in that age group. #auddevFri Sep 16 16:27:59 +0000 2011 – tweet id 114737302554689536 – #117
tweet details
@DjDolt Need a Dj?“@ChristianAmato: My company, @thtrprjct is picking up liquor sponsorship. Thursdays are a big college night out. #auddevFri Sep 16 16:28:05 +0000 2011 – tweet id 114737328077025280 – #118
tweet details
@AudienceDevSpec Great idea – have any of you done this? RT @AubrieF: @AudienceDevSpec Spin an event as a great date night #auddevFri Sep 16 16:28:16 +0000 2011 – tweet id 114737376361840640 – #119
tweet details
@amywhiggins Bragging rights is a good point- anyone have any tips? #auddevFri Sep 16 16:28:20 +0000 2011 – tweet id 114737390324695040 – #120
tweet details
@ChristianAmato Perhaps by offering free booze with the purchase of a ticket, we can build #auddev. A good way to start the night before going out?Fri Sep 16 16:28:29 +0000 2011 – tweet id 114737429470130176 – #121
tweet details
@OutreachNerd Ack ! Is #auddevuntil 10am?Fri Sep 16 16:29:11 +0000 2011 – tweet id 114737604439719936 – #122
tweet details
@amywhiggins @AudienceDevSpec @AubrieF date night? LOVE IT! how’d you do it? esp. w/ female to male ratio #auddevFri Sep 16 16:29:21 +0000 2011 – tweet id 114737648370843648 – #123
tweet details
@maricarjagger @AudienceDevSpec Work with other organisations across the city. We should collaborate not compete #auddevFri Sep 16 16:29:29 +0000 2011 – tweet id 114737680536973314 – #124
tweet details
@ChristianAmato Also to build #auddevwe will offer $5 tux with a 4square check in. It’s not just about the booze, but perks help.Fri Sep 16 16:29:47 +0000 2011 – tweet id 114737754901987328 – #125
tweet details
@AudienceDevSpec @maricarjagger I think having a culture pass could get the younger generations interested & nurture non-compet. atmosphere. #auddevFri Sep 16 16:30:20 +0000 2011 – tweet id 114737896686235648 – #126
tweet details
@operaskank So, for me the question is, What can arts orgs do to help potential younger audience members claim bragging rights? #auddevFri Sep 16 16:30:31 +0000 2011 – tweet id 114737940147617796 – #127
tweet details
@maricarjagger @AudienceDevSpec @ChristianAmato I agree that incentives like booze is only giving you a small gain not loyalty #auddevFri Sep 16 16:30:37 +0000 2011 – tweet id 114737966831771648 – #128
tweet details
@thelittletheatr Great point! RT @maricarjagger That’s why holding events for esp for them might help #auddevFri Sep 16 16:30:49 +0000 2011 – tweet id 114738017922596866 – #129
tweet details
@Elena_TPKnits @arts_marketing A large, active, eager audience of 20-30smths exists for all things arts/cultural. Target the @Etsy generation. #auddevFri Sep 16 16:31:06 +0000 2011 – tweet id 114738088311390208 – #130
tweet details
@OutreachNerd Pairing up 2 fun things “to do” always a great idea. People like pairings rather than going out for just one event. #auddevFri Sep 16 16:31:07 +0000 2011 – tweet id 114738092044333057 – #131
tweet details
@amywhiggins @maricarjagger @AudienceDevSpec we’ve combined events with @iicsanfrancisco , Encore (Ballet) Symphonix (@sfsymphony ) #auddevFri Sep 16 16:31:13 +0000 2011 – tweet id 114738116664889344 – #132
tweet details
@AudienceDevSpec I’m wondering if badges for websites/blogs and such would help with bragging rights. #auddevFri Sep 16 16:31:19 +0000 2011 – tweet id 114738142766055424 – #133
tweet details
@ChristianAmato Meant $5 tix. I think perks help gain a younger aud. We also will be releasing an app, it will target usership areas and push perks #auddevFri Sep 16 16:31:35 +0000 2011 – tweet id 114738208172019712 – #134
tweet details
@arts_marketing Love these ideas. Seems to me they’d apply to a broad range of people, into their 30s etc, and not just Gen Y. #auddevFri Sep 16 16:31:59 +0000 2011 – tweet id 114738311351894016 – #135
tweet details
@AudienceDevSpec @amywhiggins @maricarjagger @iicsanfrancisco @sfsymphony Speaking my 4 C language – collaboration and community! #auddevFri Sep 16 16:32:02 +0000 2011 – tweet id 114738323490213888 – #136
tweet details
@maricarjagger @AudienceDevSpec Easier said than done! Lots of arts organisations still behave like they are competing for audience…#auddevFri Sep 16 16:32:12 +0000 2011 – tweet id 114738363864580098 – #137
tweet details
@AudienceDevSpec @arts_marketing GenX needs dates too! ;O) #auddevFri Sep 16 16:32:27 +0000 2011 – tweet id 114738427911606272 – #138
tweet details
@amywhiggins @AudienceDevSpec I find that old and outdated// badges for websites #auddevFri Sep 16 16:32:43 +0000 2011 – tweet id 114738495041454080 – #139
tweet details
@AudienceDevSpec I’m wondering if we can switch gears to the 28-46 age range. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738515354464256 – #140
tweet details
@maricarjagger @amywhiggins @AudienceDevSpec @iicsanfrancisco @sfsymphony That’s great as I think if one loves the art, one would see more of arts. #auddevFri Sep 16 16:32:48 +0000 2011 – tweet id 114738514368794625 – #141
tweet details
@arts_marketing @AudienceDevSpec And even people who are married have “dates”. #auddevFri Sep 16 16:32:51 +0000 2011 – tweet id 114738529141145600 – #142
tweet details
@AudienceDevSpec GenX is completely different – more individual, busy with families, yet still have arts in their background raised by Boomers. #auddevFri Sep 16 16:33:24 +0000 2011 – tweet id 114738664558440448 – #143
tweet details
@LindaInPhoenix @AudienceDevSpec #auddevsorry its my drop in office hours and have to meet with some studentsFri Sep 16 16:33:25 +0000 2011 – tweet id 114738669767770112 – #144
tweet details
@AudienceDevSpec @LindaInPhoenix That’s okay, thank you for joining us! #auddevFri Sep 16 16:33:39 +0000 2011 – tweet id 114738731432411136 – #145
tweet details
@amywhiggins @arts_marketing @AudienceDevSpec LOL – true dat #auddevFri Sep 16 16:33:49 +0000 2011 – tweet id 114738769910972417 – #146
tweet details
@AudienceDevSpec @arts_marketing Good point! #auddevFri Sep 16 16:33:59 +0000 2011 – tweet id 114738812969680898 – #147
tweet details
@AudienceDevSpec GenX is busy so our efforts need to be to the point and visually captivating to get our attention. We are the MTV generation. #auddevFri Sep 16 16:34:43 +0000 2011 – tweet id 114738999226138625 – #148
tweet details
@arts_marketing I think many 28-45 are interested in the arts, but don’t know where to get started. Want to find a place there. #auddevFri Sep 16 16:35:00 +0000 2011 – tweet id 114739068616716288 – #149
tweet details
@AudienceDevSpec It is not so much about the bigger social events with us. #auddevFri Sep 16 16:35:06 +0000 2011 – tweet id 114739093577007106 – #150
tweet details
@MarilynArtsmart I like the idea from @outreachnerd about promoting ‘pairing up’ #auddevFri Sep 16 16:35:25 +0000 2011 – tweet id 114739172383789056 – #151
tweet details
@ChristianAmato Thinking about a monthly free #auddevhangout as well. Younger involved aud may come, experience free performance, win prizes. Build loyaltyFri Sep 16 16:35:53 +0000 2011 – tweet id 114739291338452992 – #152
tweet details
@mitchthetenor @LindaInPhoenix @AudienceDevSpec treat them like adults. Program works they know w/more adventurous. then they will search for more #auddevFri Sep 16 16:35:58 +0000 2011 – tweet id 114739311068463104 – #153
geo info: Point – lat = 32.2846868 – long = -110.93766894
tweet details
@amywhiggins Our event last night was smaller, and I loved it- I really got to know some our newer members #auddevFri Sep 16 16:36:04 +0000 2011 – tweet id 114739339673616384 – #154
tweet details
@AudienceDevSpec @ChristianAmato Great idea! #auddev- free hangout, performance, win prizes.Fri Sep 16 16:36:35 +0000 2011 – tweet id 114739467247562752 – #155
tweet details
@thelittletheatr We hold talk-back nites with cast, director & special guests or moderators. This is a good way to help people connect w/ “the art”. #auddevFri Sep 16 16:36:38 +0000 2011 – tweet id 114739480841306112 – #156
tweet details
@FineArtsCenter Enjoying #auddevchat this morning! We’ve contemplated a Young Friends of the Arts club, also offer $15 student tix for all showsFri Sep 16 16:36:58 +0000 2011 – tweet id 114739564026920960 – #157
tweet details
@AudienceDevSpec I have to say that I do not feel like I am being courted when it comes to arts marketing/arts events for the most part. #auddevFri Sep 16 16:37:39 +0000 2011 – tweet id 114739736286998529 – #158
tweet details
@arts_marketing I think reaching an audience is also about how the events are marketed. We’ve found email, social media etc important. Not just ads #auddevFri Sep 16 16:37:46 +0000 2011 – tweet id 114739766079127552 – #159
tweet details
@thelittletheatr Do you have examples of how to use social media to help connect with younger audience? #auddevFri Sep 16 16:38:03 +0000 2011 – tweet id 114739835763298304 – #160
tweet details
@arts_marketing 1 thing social media allows is to develop audience over time but also mention the event much closer as people set schedules so late #auddevFri Sep 16 16:39:21 +0000 2011 – tweet id 114740162856091648 – #161
tweet details
@amywhiggins @AubrieF OH! I like that. Can we exclude single men? Oh what about those of us ladies that are single? #auddevFri Sep 16 16:39:51 +0000 2011 – tweet id 114740290060943361 – #162
tweet details
@arts_marketing Also social media allows for distribution of interesting content. The “best” do a lot of that I think. #auddevFri Sep 16 16:40:15 +0000 2011 – tweet id 114740392108371968 – #163
tweet details
@AudienceDevSpec @thelittletheatr I don’t have an example top of head, but I would think using YouTubes and following with discussions could be good. #auddevFri Sep 16 16:40:21 +0000 2011 – tweet id 114740415999123457 – #164
tweet details
@thelittletheatr Good idea. Anyone try on #auddevtry this? MT @FineArtsCenter: We’ve contemplated Young Friends of the Arts club.Fri Sep 16 16:40:32 +0000 2011 – tweet id 114740461071118337 – #165
tweet details
@colorsign #auddevYou need an event/program that ends with participant getting a work of art. and….Fri Sep 16 16:40:38 +0000 2011 – tweet id 114740485792350208 – #166
tweet details
@AudienceDevSpec @thelittletheatr Contests are fun too. #auddevFri Sep 16 16:40:43 +0000 2011 – tweet id 114740509842481153 – #167
tweet details
@AudienceDevSpec @arts_marketing What types of things do you do to “develop audience” over time with social media? #auddevFri Sep 16 16:41:51 +0000 2011 – tweet id 114740791125090304 – #168
tweet details
@arts_marketing Has anyone started using Google+ to develop an audience? I find Twitter and FB work great. LinkedIn okay. What do others find? #auddevFri Sep 16 16:42:04 +0000 2011 – tweet id 114740847249068032 – #169
tweet details
@amywhiggins We use a wide variety of social media to reach our audience #auddevFri Sep 16 16:42:06 +0000 2011 – tweet id 114740855708975104 – #170
tweet details
@AudienceDevSpec @amywhiggins Which are your favorites? #auddevFri Sep 16 16:42:21 +0000 2011 – tweet id 114740919235907584 – #171
tweet details
@thelittletheatr @AudienceDevSpec We just launched a YouTube channel! We also started using our blog, Facebook, Twitter. I luv this #auddevchat.Fri Sep 16 16:42:31 +0000 2011 – tweet id 114740962210746368 – #172
tweet details
@FineArtsCenter @thelittletheatr Idea came from KC’s Young Friends of the Symphony…great young pros group, helped with their #auddevfor 20-30 yr oldsFri Sep 16 16:42:44 +0000 2011 – tweet id 114741015746842624 – #173
tweet details
@AudienceDevSpec @thelittletheatr The fact you can embed YouTubes almost anywhere is fantastic. #auddevFri Sep 16 16:42:56 +0000 2011 – tweet id 114741067701698560 – #174
tweet details
@arts_marketing Audience development for each event builds an audience for the next event as people stay engaged. Content in between. #auddevFri Sep 16 16:43:08 +0000 2011 – tweet id 114741114312994817 – #175
tweet details
@amywhiggins We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:43:18 +0000 2011 – tweet id 114741157396877312 – #176
tweet details
@Elena_TPKnits #auddevA large, active, eager audience of 20-30 somethings exists for all things arts/cultural. Target the @Etsy generation.Fri Sep 16 16:43:33 +0000 2011 – tweet id 114741220475011072 – #177
tweet details
@thelittletheatr @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:43:35 +0000 2011 – tweet id 114741230335819776 – #178
tweet details
@arts_marketing People who are searching for a group can find it and join. They can listen at first and engage more over time. Grows organically. #auddevFri Sep 16 16:43:59 +0000 2011 – tweet id 114741330894270464 – #179
tweet details
@AudienceDevSpec @FineArtsCenter @thelittletheatr Young Pros groups is fabulous and a little different than a Young Friends group. #auddevFri Sep 16 16:44:00 +0000 2011 – tweet id 114741336099405824 – #180
tweet details
@amywhiggins our twitter growth is slow, but great to talk to artists and other opera groups #auddevFri Sep 16 16:44:09 +0000 2011 – tweet id 114741371507707904 – #181
tweet details
@ChristianAmato @arts_marketing google hangouts are supposed to be great. Have yet to try, but @dloehr of #2amt seems to like them. 10 only though. #auddevFri Sep 16 16:44:15 +0000 2011 – tweet id 114741395624960000 – #182
tweet details
@arts_marketing Interesting idea. I’ve not seen anything like that. @thelittletheatr: @arts_marketing What about FB chats on a related arts topic? #auddevFri Sep 16 16:44:19 +0000 2011 – tweet id 114741412280549376 – #183
tweet details
@AudienceDevSpec GenY is in need of more experiences for their resumes, right? So Young Pro group could help them with that. #auddevFri Sep 16 16:44:23 +0000 2011 – tweet id 114741432027332609 – #184
tweet details
@AudienceDevSpec Oooo…cater with the benefits of joining these types of groups. #auddevFri Sep 16 16:44:46 +0000 2011 – tweet id 114741526768254976 – #185
tweet details
@ColleenNicole I’m always for social events that further arts discussions #auddev #artsengagementFri Sep 16 16:44:58 +0000 2011 – tweet id 114741576403664897 – #186
geo info: Point – lat = 40.76287938 – long = -73.915361
tweet details
@arts_marketing YES! RT @amywhiggins: We have close to 2000 followers on FB, – create events there that can then be shared out w/ friends #auddevFri Sep 16 16:45:05 +0000 2011 – tweet id 114741606963359745 – #187
tweet details
@amywhiggins @thelittletheatr @arts_marketing I have opera group on FB- I use it to promote opera specials on FB in SF, but not much action #auddevFri Sep 16 16:45:08 +0000 2011 – tweet id 114741618766135296 – #188
tweet details
@colorsign #auddevThis way there is collaborator/collector interaction that can be taken to the media in any form as ‘something that is happening …Fri Sep 16 16:45:12 +0000 2011 – tweet id 114741634431856641 – #189
tweet details
@AudienceDevSpec @colorsign I do like your “leave with art” idea. #auddevA great incentive.Fri Sep 16 16:45:46 +0000 2011 – tweet id 114741779978387456 – #190
tweet details
@mlaffs @amywhiggins is there some kind of #auddevchat happening?Fri Sep 16 16:45:48 +0000 2011 – tweet id 114741785191907328 – #191
tweet details
@arts_marketing @amywhiggins Love Twitter. But more on a personal level as the best interactions are personal. #auddevFri Sep 16 16:46:01 +0000 2011 – tweet id 114741841089400833 – #192
tweet details
@AudienceDevSpec @amywhiggins @thelittletheatr @arts_marketing Group format on FB with ability for everyone to invite easy is good. #auddevFri Sep 16 16:46:29 +0000 2011 – tweet id 114741959259734016 – #193
tweet details
@amywhiggins Try http://t.co/3W956Syp for creating instant web pages too for ur events – really easy-I made one for my gala table -over 800 hits #auddevFri Sep 16 16:46:31 +0000 2011 – tweet id 114741967606398976 – #194
tweet details
@thelittletheatr We’re participating on great #auddevchat about building audiences for your arts organization.Fri Sep 16 16:46:40 +0000 2011 – tweet id 114742003824209920 – #195
tweet details
@AudienceDevSpec So have any of you tried something that didn’t work? #auddevFri Sep 16 16:46:54 +0000 2011 – tweet id 114742062141800448 – #196
tweet details
@amywhiggins @mlaffs yes- pls join us! #auddevFri Sep 16 16:47:04 +0000 2011 – tweet id 114742104726581248 – #197
tweet details
@OutreachNerd Thanks, I unfortunately can’t join into this full-force, but whenever I’ve paired local events, better turnout @MarilynArtsmart #auddevFri Sep 16 16:47:21 +0000 2011 – tweet id 114742177254481921 – #198
tweet details
@ColleenNicole Arts organizations come together with a common theme so audience members could go to multiple events and learn more #auddevFri Sep 16 16:47:41 +0000 2011 – tweet id 114742262654713856 – #199
geo info: Point – lat = 40.76287938 – long = -73.915361
tweet details
@AudienceDevSpec MT @amywhiggins: Try http://t.co/r418jYXk for creating instant web pages for ur events – made one for my gala table -over 800 hits #auddevFri Sep 16 16:48:00 +0000 2011 – tweet id 114742339020394496 – #200
tweet details
@LisaMcClure Opera? Have you met @trishussey & lovely wife? RT @amywhiggins: great to talk to artists & other opera groups #auddevFri Sep 16 16:48:33 +0000 2011 – tweet id 114742479022063616 – #201
tweet details
@operaskank @AudienceDevSpec I’ve got to take off, but thanks for letting me chime in on the #auddevconvo!Fri Sep 16 16:48:39 +0000 2011 – tweet id 114742505764958208 – #202
tweet details
@AudienceDevSpec @operaskank Thanks for stopping by! #auddevFri Sep 16 16:48:50 +0000 2011 – tweet id 114742550044213248 – #203
tweet details
@arts_marketing The time it takes is one possible downside to social media. I recommend people only do what they can follow up and support. #auddevFri Sep 16 16:49:06 +0000 2011 – tweet id 114742618071638017 – #204
tweet details
@AudienceDevSpec @amywhiggins @arts_marketing @mlaffs Have there been any attempts that didn’t work? #auddevFri Sep 16 16:49:24 +0000 2011 – tweet id 114742693518778369 – #205
tweet details
@AudienceDevSpec @arts_marketing I think it is also a matter of figuring out which audiences are on which social media platform. #auddevFri Sep 16 16:50:02 +0000 2011 – tweet id 114742853581815808 – #206
tweet details
@RachDminor @AubrieF Some specific examples of events and kinds of active participation you (GenY) choose would be really insightful & helpful. #auddevFri Sep 16 16:50:18 +0000 2011 – tweet id 114742919935705089 – #207
tweet details
@arts_marketing @AudienceDevSpec Yes. But it’s easy to engage with the same people on all mediums. Not that that’s bad if it buildings depth. #auddevFri Sep 16 16:50:54 +0000 2011 – tweet id 114743071748538368 – #208
tweet details
@AudienceDevSpec Here’s a point – the younger generations like to make their own choices. Create your own series are good! #auddevFri Sep 16 16:51:07 +0000 2011 – tweet id 114743124277989376 – #209
tweet details
@RachDminor “@AudienceDevSpec: @colorsign I do like your “leave with art” idea. #auddevA great incentive.” / I like it, but sounds like pre-school ;) Fri Sep 16 16:51:38 +0000 2011 – tweet id 114743255735861249 – #210
tweet details
@amywhiggins @AudienceDevSpec @arts_marketing we have a some old men that hang around our social events-would love advice on how to weed them out #auddevFri Sep 16 16:51:40 +0000 2011 – tweet id 114743262526451713 – #211
tweet details
@amywhiggins @AudienceDevSpec check our @sfobravoclub Trio series -http://sfopera.com/Bravo-Club/BRAVO!-Subscriptions.aspx #auddevFri Sep 16 16:52:35 +0000 2011 – tweet id 114743493125087232 – #212
tweet details
@AudienceDevSpec @arts_marketing I was thinking more along the lines that X age group likes Twitter vs. Y age group likes FB, etc. #auddevFri Sep 16 16:52:51 +0000 2011 – tweet id 114743561240580096 – #213
tweet details
@ChristianAmato @amywhiggins The creepy old men are the hardest to weed out. We get those too. Is it worth i? You don’t want to be rude. #auddevFri Sep 16 16:53:05 +0000 2011 – tweet id 114743620074086400 – #214
tweet details
@nealcorl We’re launching a PayYourAge program @oregonballet #auddevFri Sep 16 16:53:15 +0000 2011 – tweet id 114743661656408064 – #215
tweet details
@arts_marketing @AudienceDevSpec Do you find that? I find everyone on Twitter is on FB, but you can engage differently on Twitter. #auddevFri Sep 16 16:53:23 +0000 2011 – tweet id 114743695856762880 – #216
tweet details
@mlaffs Have those of you on the #auddev chat seen @outwestarts’ story about social media this morning? http://mkl.af/80Fri Sep 16 16:53:25 +0000 2011 – tweet id 114743701879783425 – #217
tweet details
@amywhiggins @ChristianAmato as a female- I do want to be rude. #auddevFri Sep 16 16:54:06 +0000 2011 – tweet id 114743876752900096 – #218
tweet details
@amywhiggins Thks! RT @mlaffs: Have those of you on the #auddev chat seen @outwestarts story about social media this morning? http://mkl.af/80 #auddevFri Sep 16 16:54:24 +0000 2011 – tweet id 114743952145522688 – #219
tweet details
@AudienceDevSpec @arts_marketing Not sure. I think many of my friends are only on FB and not Twitter. #auddevFri Sep 16 16:54:27 +0000 2011 – tweet id 114743963746975744 – #220
tweet details
@ChristianAmato @nealcorl @oregonballet that’s great #payyourage #auddev. But what is you get a 60 yr old? Will they pay that? Works for a younger aud.Fri Sep 16 16:54:55 +0000 2011 – tweet id 114744082701623297 – #221
tweet details
@amywhiggins @arts_marketing @AudienceDevSpec I don’t- my tech friends hate FB #auddevFri Sep 16 16:55:07 +0000 2011 – tweet id 114744130357297152 – #222
tweet details
@arts_marketing @AudienceDevSpec Agreed. But do you find those on Twitter on FB? But Twitter is a better way to be in touch when interests overlap #auddevFri Sep 16 16:55:15 +0000 2011 – tweet id 114744163286790144 – #223
tweet details
@arts_marketing @amywhiggins Interesting. I haven’t found that. Why do you think that’s the case? #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744280798593024 – #224
tweet details
@AudienceDevSpec @arts_marketing I don’t overlap Twitter and FB much at all. Just a few select since I use FB differently. #auddevFri Sep 16 16:55:43 +0000 2011 – tweet id 114744281490657280 – #225
tweet details
@amywhiggins @ChristianAmato @nealcorl @oregonballet love it! #payyourage – I’m so going to bring that up at our next board meeting :) #auddevFri Sep 16 16:56:14 +0000 2011 – tweet id 114744414634639360 – #226
tweet details
@AudienceDevSpec @ChristianAmato @amywhiggins Maybe figure out what the creepy old men do not want? ;O) #auddevFri Sep 16 16:56:23 +0000 2011 – tweet id 114744450806321152 – #227
tweet details
@ChristianAmato @amywhiggins ha! I guess I understand. I try to leave that to the audience if they are uncomfortable.I dislike turning away patrons #auddevFri Sep 16 16:56:30 +0000 2011 – tweet id 114744478564229120 – #228
tweet details
@AudienceDevSpec @nealcorl Tell us more! PayYourAge…#auddevFri Sep 16 16:56:41 +0000 2011 – tweet id 114744525091651585 – #229
tweet details
@amywhiggins @arts_marketing privacy issues and contin. changing security features #auddevFri Sep 16 16:56:48 +0000 2011 – tweet id 114744556238548992 – #230
tweet details
@thelittletheatr @arts_marketing @AudienceDevSpec @amywhiggins Great #auddevchat. Got lots of new ideas and insights. Thanks for hosting.Fri Sep 16 16:57:36 +0000 2011 – tweet id 114744757724512257 – #231
tweet details
@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / Nice for very young but further isolates seniors w dwindling $Fri Sep 16 16:57:55 +0000 2011 – tweet id 114744836837486592 – #232
tweet details
@AudienceDevSpec Do you think a point system would work and they get a “badge of honor” to brag with. I went to X amount of arts events. #auddevFri Sep 16 16:58:12 +0000 2011 – tweet id 114744906832027649 – #233
tweet details
@arts_marketing On 28-45, I think arts orgs (all orgs) are going to have to change to fit them. Not just fit that group into what’s been happening. #auddevFri Sep 16 16:58:25 +0000 2011 – tweet id 114744963673243648 – #234
tweet details
@AudienceDevSpec @RachDminor @oregonballet I bet they have a cap on it. #auddevFri Sep 16 16:58:41 +0000 2011 – tweet id 114745030262013952 – #235
tweet details
@AudienceDevSpec @thelittletheatr Thank you for joining us! #auddevFri Sep 16 16:58:59 +0000 2011 – tweet id 114745106329911297 – #236
tweet details
@arts_marketing More hands on, more access to artists, more integration with other groups, more flexibility in picking their own series etc #auddevFri Sep 16 16:59:50 +0000 2011 – tweet id 114745317869629441 – #237
tweet details
@nealcorl @RachDminor Seniors aren’t left out – we have many discounts covering all demos #auddevFri Sep 16 17:00:38 +0000 2011 – tweet id 114745521087840256 – #238
tweet details
@AudienceDevSpec This is a weird thought, but after thinking about it, GenX likes to hang with GenX. Wondering if specific events could be made. #auddevFri Sep 16 17:00:40 +0000 2011 – tweet id 114745530306924545 – #239
tweet details
@AudienceDevSpec This means that if your “younger” group program is too broad ranged, it may turn off GenX. #auddevFri Sep 16 17:01:28 +0000 2011 – tweet id 114745729871921153 – #240
tweet details
@amywhiggins @AudienceDevSpec I find Gen Y hangs well with Gen X too #auddevFri Sep 16 17:02:05 +0000 2011 – tweet id 114745884163579904 – #241
tweet details
@AudienceDevSpec @amywhiggins Yes, they do, but the majority of GenX want something all their own. #auddevFri Sep 16 17:02:38 +0000 2011 – tweet id 114746022533672960 – #242
tweet details
@arts_marketing @AudienceDevSpec One thing I find in alum groups is that the younger classes love the older alums…more than they expected. #auddevFri Sep 16 17:02:42 +0000 2011 – tweet id 114746041068306432 – #243
tweet details
@amywhiggins @AudienceDevSpec interesting- maybe we need diff. levels of membership? with structured pricing? #auddevFri Sep 16 17:03:30 +0000 2011 – tweet id 114746240750727170 – #244
tweet details
@AudienceDevSpec @arts_marketing @amywhiggins Oh, not saying never mix since that is true, but there really isn’t too many events specific for GenX. #auddevFri Sep 16 17:03:42 +0000 2011 – tweet id 114746291065593856 – #245
tweet details
@dloehr @ChristianAmato @arts_marketing Ten video feeds/computers. No limit to the number of people per computer tho… #auddev #2amtFri Sep 16 17:03:59 +0000 2011 – tweet id 114746364902121472 – #246
tweet details
@amywhiggins @arts_marketing @AudienceDevSpec different levels equal pricing tier and levels of respect too maybe? just a thought #auddevFri Sep 16 17:04:33 +0000 2011 – tweet id 114746506103357441 – #247
tweet details
@Elena_TPKnits #auddevIn my exp as viewer/visitor, NYC’s FallForDance is a hit w/all age groups, NY Opera & Ballet co’s recent ads are also “younger”Fri Sep 16 17:04:45 +0000 2011 – tweet id 114746555617124352 – #248
tweet details
@AudienceDevSpec @amywhiggins @arts_marketing I think you are onto something, Amy! #auddevFri Sep 16 17:04:53 +0000 2011 – tweet id 114746589574205440 – #249
tweet details
@AudienceDevSpec @Elena_TPKnits What made it a hit for all ages? Any ideas why? #auddevFri Sep 16 17:05:26 +0000 2011 – tweet id 114746729395531776 – #250
tweet details
@OutreachNerd Orgs also need to listen to their audience and not just program to own tastes. Sounds contradictory but art can be too narcissistic #auddevFri Sep 16 17:05:46 +0000 2011 – tweet id 114746810341400576 – #251
tweet details
@AudienceDevSpec Oh boy, we are in overtime. I want to take this moment to thank @amywhiggins & @arts_marketing for their time and expertise. #auddevFri Sep 16 17:06:01 +0000 2011 – tweet id 114746874094829568 – #252
tweet details
@amywhiggins Thanks all for the great chat and ideas! I have to get going. Thks! Please follow @sfobravoclub to see what we are doing #auddevFri Sep 16 17:06:12 +0000 2011 – tweet id 114746920639004672 – #253
tweet details
@ChristianAmato Tiers work well, but what about inclusion. Different pay levels give you different alerts and insight as to what is happening. #auddevFri Sep 16 17:06:38 +0000 2011 – tweet id 114747030055825408 – #254
tweet details
@AudienceDevSpec Thank you to @thelittletheatr @RachDminor @operaskank @AubrieF @mitchthetenor @LindaInPhoenix @maricarjagger @artemis_selena #auddevFri Sep 16 17:07:11 +0000 2011 – tweet id 114747170418200577 – #255
tweet details
@cindymariej If interested in #auddev, check out hashtag. Gr8 chat just occurred (I participated thru my chat/live tweeting accnt @OutreachNerd )Fri Sep 16 17:07:34 +0000 2011 – tweet id 114747263959580673 – #256
tweet details
@ChristianAmato With that, thank you to @AudienceDevSpec for organizing such a great chat! You all really got my mind turning! #auddevFri Sep 16 17:08:02 +0000 2011 – tweet id 114747382754836480 – #257
tweet details
@AudienceDevSpec Also thank you to: @ChristianAmato @OutreachNerd @Elena_TPKnits @nealcorl @mlaffs @ColleenNicole @FineArtsCenter @colorsign #auddevFri Sep 16 17:08:13 +0000 2011 – tweet id 114747430104342529 – #258
tweet details
@arts_marketing What a favulous chat. Thank you everyone! I learned a lot today. #auddevFri Sep 16 17:08:16 +0000 2011 – tweet id 114747441282154496 – #259
tweet details
@amywhiggins @AudienceDevSpec @arts_marketing @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #yourock #FF #auddevFri Sep 16 17:08:28 +0000 2011 – tweet id 114747491446034432 – #260
tweet details
@AudienceDevSpec A few more thank yous: @MarilynArtsmart @threedukes #auddevFri Sep 16 17:08:55 +0000 2011 – tweet id 114747603975028736 – #261
tweet details
@arts_marketing .@amywhiggins @AudienceDevSpec @ChristianAmato @OutreachNerd @Elena_TPKnits @thelittletheatr Thanks for #auddev #FF #auddevFri Sep 16 17:09:08 +0000 2011 – tweet id 114747659302080514 – #262
tweet details
@AudienceDevSpec @ChristianAmato Glad to hear it! #auddevFri Sep 16 17:09:29 +0000 2011 – tweet id 114747747751563264 – #263
tweet details
@arts_marketing Yes. @OutreachNerd: Orgs also need 2 listen 2 their audience/not just prgrm 2 own tastes. #auddevFri Sep 16 17:09:56 +0000 2011 – tweet id 114747859844337664 – #264
tweet details
@dianakohne Great advice! “@OutreachNerd: Orgs need to listen to their audience;not just program to own tastes…art can be too narcissistic #auddevFri Sep 16 17:09:58 +0000 2011 – tweet id 114747869700952064 – #265
tweet details
@FineArtsCenter @audiencedevspec @amywhiggins @arts_marketing Thank you all! Great ideas. #auddevFri Sep 16 17:10:22 +0000 2011 – tweet id 114747970943062016 – #266
tweet details
@AudienceDevSpec Feel free to keep chatting and using #auddev tag. I will be posting a transcript later in the day. #auddevFri Sep 16 17:10:24 +0000 2011 – tweet id 114747977138057218 – #267
tweet details
@nealcorl @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! (I’ll link to our program when it goes live) #auddevFri Sep 16 17:10:43 +0000 2011 – tweet id 114748057572220928 – #268
tweet details
@arts_marketing @AudienceDevSpec Thanks for organizing this Shoshana! #auddevFri Sep 16 17:11:36 +0000 2011 – tweet id 114748278553325568 – #269
tweet details
@nealcorl @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:13:12 +0000 2011 – tweet id 114748683387535361 – #270
tweet details
@Musicshosh @dianakohne @OutreachNerd Personally, I don’t think focus groups are utilized enough. #auddevFri Sep 16 17:14:38 +0000 2011 – tweet id 114749042185076737 – #271
tweet details
@Musicshosh I just found out there is a daily limit that Twitter is imposing now. I won’t be able to use @AudienceDevSpec for a while. #auddevFri Sep 16 17:15:25 +0000 2011 – tweet id 114749241842335744 – #272
tweet details
@OutreachNerd Second. Can’t wait to curl up with the transcript. @nealcorl: @AudienceDevSpec Thanks for organizing today’s #auddevchat!Fri Sep 16 17:15:28 +0000 2011 – tweet id 114749251204026368 – #273
tweet details
@Elena_TPKnits @AudienceDevSpec #auddevDiscounts/perks are great but content is no.1, tell me WHY your arts/music/etc event is great, then HOW to attendFri Sep 16 17:15:40 +0000 2011 – tweet id 114749301829283840 – #274
tweet details
@Musicshosh If anyone wants to chat with @AudienceDevSpec use @MusicShosh until ban is lifted (silly Twitter) #auddevFri Sep 16 17:16:38 +0000 2011 – tweet id 114749546361401345 – #275
tweet details
@OutreachNerd A great Intrinsic Feedback survey underway in #LAthtr http://t.co/nBHNTsbe #aud20 @dianakohne @OutreachNerd #auddevFri Sep 16 17:16:51 +0000 2011 – tweet id 114749599104765952 – #276
tweet details
@travisbedard @dloehr @ChristianAmato @arts_marketing 10 Participants but no limit to the people who can watch a feed i.e. HangoutParty #auddev #2amtFri Sep 16 17:21:34 +0000 2011 – tweet id 114750786923270144 – #277
tweet details
@RachDminor @AudienceDevSpec @oregonballet Cap & maybe Benjamin Button effect at a point. Pls b mindful of excluding those simply born earlier. #auddevFri Sep 16 17:22:03 +0000 2011 – tweet id 114750908918792192 – #278
tweet details
@Musicshosh @RachDminor @oregonballet Great idea! #auddevBenjamin Button effect.Fri Sep 16 17:22:53 +0000 2011 – tweet id 114751117451210754 – #279
tweet details
@RachDminor What does this mean, please? “@nealcorl: @christianamato Hopefully a 60 year old is wise enough to know not to pay her age! #auddevFri Sep 16 17:24:23 +0000 2011 – tweet id 114751496851173376 – #280
tweet details
@mlaffs Catching up on @outwestarts’ excellent response to @markswed’s complaints about Twitter in the concert hall http://mkl.af/81 #auddev#Fri Sep 16 17:25:14 +0000 2011 – tweet id 114751712249647104 – #281
tweet details
@nealcorl @RachDminor @ChristianAmato Just trying to say that PayYourAge isn’t the only ticket option and that older patrons recogonize value. #auddevFri Sep 16 17:32:32 +0000 2011 – tweet id 114753546083237888 – #282
tweet details
@nealcorl @oregonballet Pay Your Age http://t.co/8WwXVNVN #auddevFri Sep 16 17:35:39 +0000 2011 – tweet id 114754333203103744 – #283
tweet details
@JustIntrigueMe Catching up on #auddevchat. Lots of great tweets and ideas! @outreachnerd your survey link did not work. Would love to check it out.Fri Sep 16 17:52:08 +0000 2011 – tweet id 114758478865760256 – #284
tweet details
@RachDminor “@nealcorl: We’re launching a PayYourAge program @oregonballet #auddev” / This is what I saw & all I find b4 commenting. Good, just be clearFri Sep 16 17:55:35 +0000 2011 – tweet id 114759350169513984 – #285
tweet details
@OutreachNerd Oops thx for telling me, @JustIntrigueMe . Re-posted article I wrote which directs to compconducting surveys http://t.co/OyY7bA59 #auddevFri Sep 16 18:03:22 +0000 2011 – tweet id 114761306581647360 – #286
tweet details

@OutreachNerd And this is my reaction to being in the audience @BostonCourt on perf incl survey http://t.co/lWOZ0LQB @JustIntrigueMe #auddev

1 Comment

Filed under arts marketing, Audience Development

Audience Development, Groupons and other promo platforms: #auddev chat transcript for 7/28 Noon ET

Today we had another installment of #auddev chat on twitter.  We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host.  Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online promotions platforms.

We talked about making sure to keep your target audience in mind when choosing a platform, why you would want to choose to do a promotional discount, and how you can stay in control of your offer.  Of course we discussed whether or not audiences came back after these types of offers and steps to take to make sure these efforts are good audience development.  Other considerations were brought up such as complimentary tickets and papering the house options.  All in all, I think you will see that discount promotional platforms can be another tool to use if you learn how to use them in the best way possible for your arts business.

I want to give a big thank you to, Kara, for saving an hour of her time to make this #auddev chat possible!

If you have any questions or comments, you can leave a reply. 

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

http://www.buildmyaudience.com

FacebookTwitterLinkedin

*************************************************************************
#auddev chat, 7/28/11, Noon ET
@AudienceDevSpec Welcome to #auddev chat. We will be speaking with @grizzwhit Kara Whittington. Kara are you there? #auddevThu Jul 28 16:00:29 +0000 2011 – tweet id 96610990879285248 – #42
tweet details
@AudienceDevSpec Today’s topic will be Groupons and other discount promotions. Do these really work for audience development or are we losing money? #auddevThu Jul 28 16:01:24 +0000 2011 – tweet id 96611221528264704 – #43
tweet details
@AudienceDevSpec Kara are you there? @grizzwhit #auddevThu Jul 28 16:01:53 +0000 2011 – tweet id 96611342022230016 – #44
tweet details
@grizzwhit @AudienceDevSpec I’m here! #auddevThu Jul 28 16:02:08 +0000 2011 – tweet id 96611403544281088 – #45
tweet details
@AudienceDevSpec Excellent! @grizzwhit Why don’t you introduce yourself first. #auddevThu Jul 28 16:02:31 +0000 2011 – tweet id 96611499811942400 – #46
tweet details
@grizzwhit I’m currently in marketing for the @SFSymphony and manage discounts, promotions, advertising and sales for the org. #auddevThu Jul 28 16:04:14 +0000 2011 – tweet id 96611933515550721 – #47
tweet details
@chrisrusak @grizzwhit And we think you do a fantastic job. #auddevThu Jul 28 16:04:46 +0000 2011 – tweet id 96612067464843264 – #48
tweet details
@AudienceDevSpec . @grizzwhit You have been using different discount platforms. Right? Which ones? #auddevThu Jul 28 16:04:58 +0000 2011 – tweet id 96612116269764608 – #49
tweet details
@grizzwhit born and raised in a family of musicians, I had an early start into the world of music arts and culture #auddevThu Jul 28 16:05:11 +0000 2011 – tweet id 96612170418225152 – #50
tweet details
@AudienceDevSpec .@grizzwhit Do you plan an instrument? #auddevThu Jul 28 16:06:04 +0000 2011 – tweet id 96612393123196929 – #51
tweet details
@grizzwhit #auddevwe’ve used what feels like dozensThu Jul 28 16:06:12 +0000 2011 – tweet id 96612426149142528 – #52
tweet details
@AudienceDevSpec Play an instrument. Typing woes. #auddevThu Jul 28 16:06:27 +0000 2011 – tweet id 96612491940999168 – #53
tweet details
@grizzwhit #auddevgroupon, living social, mamapedia, tabblehopper, gilt, travelzoo,Thu Jul 28 16:07:10 +0000 2011 – tweet id 96612671524315136 – #54
tweet details
@AudienceDevSpec Wow, I’m not familiar with all of these. #auddevThu Jul 28 16:07:28 +0000 2011 – tweet id 96612746472337409 – #55
tweet details
@grizzwhit @chrisrusak thanks so much! #auddevThu Jul 28 16:07:34 +0000 2011 – tweet id 96612770073673728 – #56
tweet details
@grizzwhit @AudienceDevSpec I have but not currently- singer, violin, French horn, piano #auddevThu Jul 28 16:08:11 +0000 2011 – tweet id 96612929302048768 – #57
tweet details
@AudienceDevSpec . @grizzwhit Another French horn player! Back to topic, which platform do you like the best and why? #auddevThu Jul 28 16:09:00 +0000 2011 – tweet id 96613131740119040 – #58
tweet details
@aaronmandersen Audience Dev meetup 1 wk from today in Chicago! http://bit.ly/n44oUJ #theater #theatre #2amt #dance #music #auddev@audiencedevspecThu Jul 28 16:09:56 +0000 2011 – tweet id 96613366637924353 – #59
tweet details
@AudienceDevSpec .@grizzwhit So which platform do you like the best and why? #auddevThu Jul 28 16:10:59 +0000 2011 – tweet id 96613631290118144 – #60
tweet details
@grizzwhit #auddev@SFSymphony we have over 230 concerts each yearThu Jul 28 16:11:19 +0000 2011 – tweet id 96613715062960128 – #61
tweet details
@AudienceDevSpec Right now we are having an #auddev chat. Talking about Groupon and other formats. Questions? Stories? use #auddevhashtag.Thu Jul 28 16:12:31 +0000 2011 – tweet id 96614017262551040 – #62
tweet details
@grizzwhit with all promotions, its important i’ve found to manage real expectations. what are you doing this for, and why? #auddevThu Jul 28 16:12:47 +0000 2011 – tweet id 96614084098785280 – #63
tweet details
@grizzwhit @AudienceDevSpec @annettecoleman can you tell me more about the offer and the results? #auddevThu Jul 28 16:14:01 +0000 2011 – tweet id 96614393814581249 – #64
tweet details
@grizzwhit I prefer @Travelzoo for one major reason #auddevThu Jul 28 16:14:40 +0000 2011 – tweet id 96614559699320832 – #65
tweet details
@AudienceDevSpec That is a great point. It is good to conceptualize why you are doing a promo. What are the goals? Can you take the hit $wise? #auddevThu Jul 28 16:15:10 +0000 2011 – tweet id 96614684999942144 – #66
tweet details
@AudienceDevSpec Travelzoo. How does Travelzoo work? @grizzwhit Is it similar to Groupon? #auddevThu Jul 28 16:16:01 +0000 2011 – tweet id 96614897835716608 – #67
tweet details
@grizzwhit #auddevtravelzoo sends people to your own website to book- this means you easily retain the new information of those purchasing…Thu Jul 28 16:16:16 +0000 2011 – tweet id 96614962667065344 – #68
tweet details
@AudienceDevSpec That is fantastic! @grizzwhit #auddev. The main gripe I have against some of these promos is not being able to retain patron info.Thu Jul 28 16:16:55 +0000 2011 – tweet id 96615123090817026 – #69
tweet details
@grizzwhit #auddevwe’ve found that these people continue to buy tickets, and 2% even have purchased subscriptions!Thu Jul 28 16:17:00 +0000 2011 – tweet id 96615143940689921 – #70
tweet details
@AudienceDevSpec Do any of them complain about the higher prices after the promo? @grizzwhit #auddevThu Jul 28 16:17:38 +0000 2011 – tweet id 96615304104378368 – #71
tweet details
@grizzwhit So this is totally different than other sites like Groupon. However, if you are a nimble small org, u can work around this to get… #auddevThu Jul 28 16:18:18 +0000 2011 – tweet id 96615474120491008 – #72
tweet details
@grizzwhit …the patron data and begin tracking the success of these #auddevcampaigns. because truly that is what these are. they’re lead generatorsThu Jul 28 16:18:49 +0000 2011 – tweet id 96615601182744576 – #73
tweet details
@AudienceDevSpec The other reason Groupon seems not the way to go, especially for non-profs is that you only end up with 25%. #auddevThu Jul 28 16:18:57 +0000 2011 – tweet id 96615637203419138 – #74
tweet details
@grizzwhit p.s. advance apologies to my followers- the next hour I’m on a fund #auddevaudience development chat. Lots of tweeting!Thu Jul 28 16:19:19 +0000 2011 – tweet id 96615727422910464 – #75
tweet details
@grizzwhit we haven’t experienced complaints about prices after the promo. their first exp is w/ a discount, but they experience great product #auddevThu Jul 28 16:20:02 +0000 2011 – tweet id 96615907773792256 – #76
tweet details
@AudienceDevSpec My local contemp museum is using Groupon for their memberships. The membership is $75, Groupon is $35, they get $17.50? #auddevThu Jul 28 16:20:24 +0000 2011 – tweet id 96616003659776000 – #77
tweet details
@grizzwhit and then see the value and return. #auddevBut we try to keep price point low- tickets start at $15 for most concerts @sfsymphonyThu Jul 28 16:20:32 +0000 2011 – tweet id 96616037147095040 – #78
tweet details
@AudienceDevSpec That is another good point. For people starting out with discounts, make sure they know ticket price ranges for normal purchase. #auddevThu Jul 28 16:21:39 +0000 2011 – tweet id 96616317339172864 – #80
tweet details
@grizzwhit A good point. Be sure to negotiate as much as possible. You can sometimes negotiate better with these rev share models. #auddevThu Jul 28 16:21:44 +0000 2011 – tweet id 96616335634735105 – #81
tweet details
@AudienceDevSpec Yes, you can create your own promos without these sites. @edithwarhol #auddevThu Jul 28 16:22:41 +0000 2011 – tweet id 96616574605213696 – #82
tweet details
@grizzwhit @thechicagored Yes we’re on tessitura #auddevThu Jul 28 16:22:44 +0000 2011 – tweet id 96616590287716352 – #83
tweet details
@AudienceDevSpec I was wondering what price points these patrons purchase at after the great deal? @grizzwhit #auddevThu Jul 28 16:23:39 +0000 2011 – tweet id 96616818541740032 – #84
tweet details
@grizzwhit @AudienceDevSpec Yes- but look at it as a risk worth taking if you want new ppl, or you want to spread awareness about your brand #auddevThu Jul 28 16:23:53 +0000 2011 – tweet id 96616877014528000 – #85
tweet details
@grizzwhit These sites can also be a helpful brand awareness tool. For instance, we setup a promo with LivingSocial Escapes-with only 20 tix… #auddevThu Jul 28 16:24:37 +0000 2011 – tweet id 96617062344044544 – #86
tweet details
@AudienceDevSpec The premise is to get your foot in the door, but it will only work if can convert to a regular buyer. @maricarjagger #auddevThu Jul 28 16:24:45 +0000 2011 – tweet id 96617097114824704 – #87
tweet details
@grizzwhit … that included a night’s stay at a local upscale hotel, plus breakfast and drink voucher at concert. #auddevit helped us get…Thu Jul 28 16:25:14 +0000 2011 – tweet id 96617217931747331 – #88
tweet details
@grizzwhit ..our message out to a larger audience, even though we limited the number of packages people could purchase. #auddevThu Jul 28 16:25:36 +0000 2011 – tweet id 96617309942185984 – #89
tweet details
@AudienceDevSpec @grizzwhit That is true. My advice would be – make sure you can write off initial loss. For smaller non-profs might be a problem. #auddevThu Jul 28 16:25:57 +0000 2011 – tweet id 96617396642643968 – #90
tweet details
@AudienceDevSpec That is a great idea. Limit number of tix, but it still goes to a larger group base. #auddevThu Jul 28 16:27:00 +0000 2011 – tweet id 96617662184046592 – #91
tweet details
@triadstage @grizzwhit Wow, that’s awesome. Those have been our main worries. Along with what our subscribers will think. #auddevThu Jul 28 16:27:03 +0000 2011 – tweet id 96617673374449664 – #92
tweet details
@grizzwhit @AnnetteColeman @AudienceDevSpec #auddevI’d suggest its best to use images that will encourage purchases.Thu Jul 28 16:27:06 +0000 2011 – tweet id 96617688910143488 – #93
tweet details
@grizzwhit @AnnetteColeman @AudienceDevSpec More importantly, its misleading if ppl can’t purchase your art at discount they’re promoting #auddevThu Jul 28 16:27:30 +0000 2011 – tweet id 96617788826861569 – #94
tweet details
@AudienceDevSpec @grizzwhit Can you share another platform you have had success with? #auddevThu Jul 28 16:27:48 +0000 2011 – tweet id 96617863485468674 – #95
tweet details
@grizzwhit definitely. #auddevif you have inventory, test it with these sites to see what return you can get. if it goes unsold, that’s a loss too!Thu Jul 28 16:28:22 +0000 2011 – tweet id 96618005903048704 – #96
tweet details
@AudienceDevSpec Please do use the #auddevhashtag to share with everyone. :O)Thu Jul 28 16:28:50 +0000 2011 – tweet id 96618124723503105 – #97
tweet details
@triadstage @audiencedevspec The initial loss is what prevents us from doing it for our Cabaret space…only $18 tix in a 90 seat space #auddevThu Jul 28 16:29:17 +0000 2011 – tweet id 96618236111622144 – #98
tweet details
@grizzwhit another platform we used last year was Mamapedia- which was as you might guess, for moms! #auddevThu Jul 28 16:29:34 +0000 2011 – tweet id 96618308920541184 – #99
tweet details
@AudienceDevSpec @AnnetteColeman must have popped off of Twitter. I’m not sure it was her artwork. Good point. #auddevThu Jul 28 16:29:37 +0000 2011 – tweet id 96618320740098048 – #100
tweet details
@grizzwhit @triadstage I’ve found most reasonable subscriber audiences will understand an orgs need to get new customers #auddevThu Jul 28 16:30:24 +0000 2011 – tweet id 96618518111461376 – #101
tweet details
@AudienceDevSpec @triadstage I have often wondered if the “Free” approach would be better than a promo is some cases. #auddevThu Jul 28 16:30:39 +0000 2011 – tweet id 96618579750957056 – #102
tweet details
@AudienceDevSpec Finding targeted promo options is a great idea. #auddevThu Jul 28 16:31:37 +0000 2011 – tweet id 96618824027222019 – #103
tweet details
@grizzwhit We had 3 new concerts, that were not an easy message to convey, so we used Mamapedia and sold out. Huge success #auddevThu Jul 28 16:31:48 +0000 2011 – tweet id 96618871276044288 – #104
tweet details
@AudienceDevSpec @grizzwhit What were the concerts? #auddevThu Jul 28 16:32:06 +0000 2011 – tweet id 96618948040200192 – #105
tweet details
@grizzwhit We would not have otherwise sold those concerts to capacity, without leveraging a new audience through mamapedia #auddevThu Jul 28 16:32:18 +0000 2011 – tweet id 96618996249534464 – #106
tweet details
@grizzwhit so my lesson there is that where/when you have opportunity, see how these would work to your orgs benefit #auddevThu Jul 28 16:32:42 +0000 2011 – tweet id 96619097936244736 – #107
tweet details
@AudienceDevSpec I think if you have empty seats to sell, why not go for a promo, but be sure to have a follow up strategy. #auddevThu Jul 28 16:32:57 +0000 2011 – tweet id 96619159131131904 – #108
tweet details
@triadstage @audiencedevspec Exactly! If you’re not getting more than a few $ then just do a special free house and get new aud that way. #auddevThu Jul 28 16:33:09 +0000 2011 – tweet id 96619209311797249 – #109
tweet details
@AnnetteColeman Sorry took a call. It was my art advertising a discount amount that they could purchase from the gallery-didn’t say purchase my art #auddevThu Jul 28 16:33:12 +0000 2011 – tweet id 96619220867092480 – #110
tweet details
@grizzwhit @AudienceDevSpec the concerts were holiday-ish, right before christmas. some orchestra and chorus members. #auddevThu Jul 28 16:33:30 +0000 2011 – tweet id 96619298876956672 – #111
tweet details
@AudienceDevSpec @grizzwhit Fun concerts. I can see why they sold. #auddevThu Jul 28 16:33:55 +0000 2011 – tweet id 96619405030592512 – #112
tweet details
@SkyArtsMgmt These Group stats are interesting, altho non-arts specific. http://t.co/1CZ7UBN #auddevThu Jul 28 16:34:07 +0000 2011 – tweet id 96619452992454656 – #113
tweet details
@grizzwhit We also use goldstar- when we give tickets at will call, we have a “sign up for our e-club list” invite in the tix envelope #auddevThu Jul 28 16:34:20 +0000 2011 – tweet id 96619509389070337 – #114
tweet details
@AudienceDevSpec @AnnetteColeman That could actually work against the gallery & maybe you if someone really wanted to purchase your art after seeing. #auddevThu Jul 28 16:34:43 +0000 2011 – tweet id 96619603194675200 – #115
tweet details
@triadstage @grizzwhit I would hope so! But we’ve had enough ppl comment on other orgs use of them that it makes us hesitant. #auddevThu Jul 28 16:34:43 +0000 2011 – tweet id 96619605887422464 – #116
tweet details
@grizzwhit take in those discount seekers, and use your own online channels to reach them moving forward #auddevThu Jul 28 16:34:47 +0000 2011 – tweet id 96619622673022976 – #117
tweet details
@AudienceDevSpec @grizzwhit I like the fact that Goldstar is event specific too. #auddevThu Jul 28 16:35:15 +0000 2011 – tweet id 96619737374654466 – #118
tweet details
@grizzwhit @triadstage that’s understandable. have you used any yet? #auddevThu Jul 28 16:35:21 +0000 2011 – tweet id 96619763173818368 – #119
tweet details
@AudienceDevSpec @triadstage The one good thing about using the promo service is extra awareness through this marketing avenue. #auddevThu Jul 28 16:36:04 +0000 2011 – tweet id 96619945269530624 – #120
tweet details
@grizzwhit #auddevits easy to make your groupon offers concert specific. you can be as broad or specific as you’d like- its your offer :) Thu Jul 28 16:36:08 +0000 2011 – tweet id 96619961564405760 – #121
tweet details
@AudienceDevSpec @grizzwhit Have there been any platforms that did not work for you? #auddevThu Jul 28 16:36:34 +0000 2011 – tweet id 96620070545002496 – #122
tweet details
@triadstage @grizzwhit Not yet! We closed out our season very well (yay!). We start back up in Sept so we’ll see then. I’m still so skeptical #auddevThu Jul 28 16:36:41 +0000 2011 – tweet id 96620098021896193 – #123
tweet details
@grizzwhit @AudienceDevSpec truthfully, the groupon, living social, etc are effective but they put a big strain on will call and the box office #auddevThu Jul 28 16:37:17 +0000 2011 – tweet id 96620251487281152 – #124
tweet details
@AudienceDevSpec @grizzwhit I can see that! #auddevThu Jul 28 16:37:40 +0000 2011 – tweet id 96620346584739840 – #125
tweet details
@SkyArtsMgmt Also some potential exclusivity and offer timing issues with Groupon pointed out in @frogloops article in addition to stats. #auddevThu Jul 28 16:37:40 +0000 2011 – tweet id 96620346861555712 – #126
tweet details
@grizzwhit So we are using these sparingly- which keeps the value high for the majority of our product imho #auddevThu Jul 28 16:37:51 +0000 2011 – tweet id 96620393573531648 – #127
tweet details
@AudienceDevSpec We are finding out that one size promo platform does not fit all, and make sure to tweak to fit your needs. #auddevThu Jul 28 16:38:32 +0000 2011 – tweet id 96620567117041665 – #128
tweet details
@grizzwhit if a concert isn’t selling, its not always the case that a deep discount will help it. its always a risk #auddevThu Jul 28 16:39:06 +0000 2011 – tweet id 96620706464407552 – #129
tweet details
@triadstage @grizzwhit We’re in such a small market and our prices are so low (comparatively) that it’s really hard for me to make that jump #auddevThu Jul 28 16:39:19 +0000 2011 – tweet id 96620763163009024 – #130
tweet details
@SkyArtsMgmt Has anyone tried the org. Houseseats? Used to paper a thin house, potential audience pays subscription to receive notice of comps. #auddevThu Jul 28 16:39:24 +0000 2011 – tweet id 96620781655703552 – #131
tweet details
@AudienceDevSpec @triadstage What is your normal pricing? #auddevThu Jul 28 16:39:35 +0000 2011 – tweet id 96620829814697984 – #132
tweet details
@grizzwhit @SkyArtsMgmt @frogloops thats a good point. #auddevthey want exclusive deals. now i find they ask for even more within pkg.Thu Jul 28 16:39:55 +0000 2011 – tweet id 96620913549783040 – #133
tweet details
@grizzwhit @SkyArtsMgmt @frogloops most orgs dont have bandwidth to create these special packages. i usually roll my eyes when they ask #auddevThu Jul 28 16:40:28 +0000 2011 – tweet id 96621050699329538 – #134
tweet details
@AudienceDevSpec @SkyArtsMgmt I have to say I do not like the “Paper the house” mentality since it is more along the lines of “butts in seats.” #auddevThu Jul 28 16:40:39 +0000 2011 – tweet id 96621097058967553 – #135
tweet details
@grizzwhit @SkyArtsMgmt interesting. no I haven’t used it. if we paper, we give to ppl we know directly. #auddevThu Jul 28 16:40:58 +0000 2011 – tweet id 96621178034196480 – #136
tweet details
@grizzwhit @triadstage that makes sense. i’d probably do the same thing #auddevThu Jul 28 16:41:17 +0000 2011 – tweet id 96621258699051008 – #137
tweet details
@AudienceDevSpec Yes! RT @grizzwhit: @SkyArtsMgmt interesting. no I haven’t used it. if we paper, we give to ppl we know directly. #auddevThu Jul 28 16:41:18 +0000 2011 – tweet id 96621262037716992 – #138
tweet details
@AudienceDevSpec You might as well use your comps for special gifts to people you know or want to get more acquainted with. #auddevThu Jul 28 16:41:45 +0000 2011 – tweet id 96621373543297024 – #139
tweet details
@triadstage Apologize for the Twitter spam guys, great convo going on at #auddevabout Groupon/Living Social etc and the Arts. Come join us!Thu Jul 28 16:41:55 +0000 2011 – tweet id 96621417604456448 – #140
tweet details
@grizzwhit there are definitely times when you need a good house, & paper the house. same reason that we’re mission driven, not market driven #auddevThu Jul 28 16:42:22 +0000 2011 – tweet id 96621528854179840 – #141
tweet details
@AudienceDevSpec Or, use comps for another non-profit org and be able to say you donated tickets to the underserved. Good for publicity and grants. #auddevThu Jul 28 16:42:29 +0000 2011 – tweet id 96621558155579392 – #142
tweet details
@grizzwhit community groups, students, under served ppl in your community- great papering sources. #auddevThu Jul 28 16:43:14 +0000 2011 – tweet id 96621749277437953 – #143
tweet details
@AudienceDevSpec @triadstage That is a lower price point range. I can see why 25% may not be the best thing for you. #auddevThu Jul 28 16:43:26 +0000 2011 – tweet id 96621800112394241 – #144
tweet details
@SkyArtsMgmt Not fond of papering either. If giving to own customers, u are reaching the converted. W Houseseats, move beyond your own contact. #auddevThu Jul 28 16:44:13 +0000 2011 – tweet id 96621997286621184 – #145
tweet details
@AudienceDevSpec Although, you could look at the $ as an advertising cost. A promo of this nature might work better than an ad. #auddevThu Jul 28 16:44:25 +0000 2011 – tweet id 96622045697290240 – #146
tweet details
@AudienceDevSpec @SkyArtsMgmt Unless you offer people to use as gifts to others that haven’t come before. Now that is #auddev!Thu Jul 28 16:44:58 +0000 2011 – tweet id 96622183429836800 – #147
tweet details
@triadstage @audiencedevspec That’s why we’re torn. Would love to get brand new faces, but we’d only be receiving a few dollars per ticket. #auddevThu Jul 28 16:45:11 +0000 2011 – tweet id 96622238501048320 – #148
tweet details
@AudienceDevSpec @triadstage Maybe the simple 2 for 1 would be better. You’d be getting 50% and still get new faces. #auddevThu Jul 28 16:45:50 +0000 2011 – tweet id 96622400485076993 – #149
tweet details
@grizzwhit Recently we had 4 concerts that weren’t selling… we used our own email list (ppl in our “eclub” 4 discounts) promo 2 tix for $20 #auddevThu Jul 28 16:45:58 +0000 2011 – tweet id 96622436786765824 – #150
tweet details
@SkyArtsMgmt Reaching underserved can be problematic. Takes lead time. Toronto audience have low book-ahead ratio and subscriptions declining #auddevThu Jul 28 16:46:20 +0000 2011 – tweet id 96622527018844160 – #151
tweet details
@grizzwhit We thought we’d have to use groupon to sell the rest of the seats, but we sold out using our own internal list of emails… #auddevThu Jul 28 16:46:30 +0000 2011 – tweet id 96622569284833280 – #152
tweet details
@grizzwhit …of ppl who self identified as wanting to get discount offers from us. hugely successful. #auddevThu Jul 28 16:46:51 +0000 2011 – tweet id 96622658963243008 – #153
tweet details
@AudienceDevSpec MT @parkcofield: Mixed results w/ daily deals. Doesn’t work for us on ind tkts, but great when we offer a discounted membership. #auddevThu Jul 28 16:46:54 +0000 2011 – tweet id 96622671336452100 – #154
tweet details
@grizzwhit so you can use the model of groupon, but not the rev share if you build a list of ppl that want discounts from you. #auddevThu Jul 28 16:47:15 +0000 2011 – tweet id 96622760196968448 – #155
tweet details
@AudienceDevSpec @parkcofield How much of a discount was it for the membership? #auddevThu Jul 28 16:47:16 +0000 2011 – tweet id 96622762864553984 – #156
tweet details
@SkyArtsMgmt Yes, that is a good idea! #auddevThu Jul 28 16:47:31 +0000 2011 – tweet id 96622824579547136 – #157
tweet details
@grizzwhit @SkyArtsMgmt definitely. so make connections before you need to activate them #auddevThu Jul 28 16:47:42 +0000 2011 – tweet id 96622871543156738 – #158
tweet details
@grizzwhit @triadstage @audiencedevspec yes- its an advertising cost #auddevThu Jul 28 16:48:09 +0000 2011 – tweet id 96622983778537472 – #159
tweet details
@triadstage @skyartsmgmt I think that’s everywhere. These days planning ahead is 24 hrs, 48 if you’re lucky. Planning a year is just unheard of #auddevThu Jul 28 16:48:40 +0000 2011 – tweet id 96623117027385344 – #160
tweet details
@grizzwhit @parkcofield @AudienceDevSpec interesting. whats the price point difference or offering? #auddevThu Jul 28 16:48:43 +0000 2011 – tweet id 96623128993738752 – #161
tweet details
@AudienceDevSpec @grizzwhit @triadstage This means that on the books, the loss of money is the cost of the advertising? Want to be clear for all. #auddevThu Jul 28 16:49:46 +0000 2011 – tweet id 96623393876619264 – #162
tweet details
@SkyArtsMgmt I have reluctance to offer last-minute discounts to core audience. We have trained them to wait for discounts. I offer early bird. #auddevThu Jul 28 16:49:48 +0000 2011 – tweet id 96623398486155264 – #163
tweet details
@AudienceDevSpec @SkyArtsMgmt Major debate with this. Core aud. which buys early might not mind paying full price. #auddevThu Jul 28 16:50:42 +0000 2011 – tweet id 96623627209932800 – #164
tweet details
@grizzwhit @AudienceDevSpec @triadstage could be if you need to show the loss #auddev but i’d suggest otherwise- not a loss. lead gen… #auddevThu Jul 28 16:51:03 +0000 2011 – tweet id 96623713172209664 – #165
tweet details
@grizzwhit @AudienceDevSpec @triadstage send those leads to telemarketing next! #auddevor send follow up offer to get them to come backThu Jul 28 16:51:29 +0000 2011 – tweet id 96623823184605185 – #166
tweet details
@AudienceDevSpec @grizzwhit How do you post this $ on the books since it doesn’t really “cost” to use the service. #auddevThu Jul 28 16:51:44 +0000 2011 – tweet id 96623888724787200 – #167
tweet details
@SkyArtsMgmt @grizzwhit Even with excellent existing connections, response is too slow to be practical. #auddevThu Jul 28 16:51:52 +0000 2011 – tweet id 96623920349847552 – #168
tweet details
@grizzwhit @SkyArtsMgmt love that. #auddevis about training as well, so thats hugely important.Thu Jul 28 16:51:56 +0000 2011 – tweet id 96623937236119552 – #169
tweet details
@grizzwhit @SkyArtsMgmt and in papering, 50% of folks are no shows. thats a waste. use groupon model to get some rev, commitment to show up #auddevThu Jul 28 16:52:55 +0000 2011 – tweet id 96624185387909120 – #170
tweet details
@AudienceDevSpec @SkyArtsMgmt Low book-ahead and subs declining is happening almost everywhere. #auddevThu Jul 28 16:52:58 +0000 2011 – tweet id 96624199115878400 – #171
tweet details
@SkyArtsMgmt True, but it is rewarding loyalty. And many miss the discount anyway. Plus it helps predict which performances will be popular #auddevThu Jul 28 16:53:16 +0000 2011 – tweet id 96624274474934272 – #172
tweet details
@grizzwhit it amazes me sometimes how getting someone to pay something (anything) they are more likely to show than if comp’d #auddevThu Jul 28 16:53:27 +0000 2011 – tweet id 96624319492390912 – #173
tweet details
@triadstage @audiencedevspec That’s what we’ve seen it as…hence the reasons for being skeptical…i don’t have many ad $$ to start with! #auddevThu Jul 28 16:54:24 +0000 2011 – tweet id 96624558332841984 – #174
tweet details
@AudienceDevSpec @SkyArtsMgmt There might be non-monetary ways to reward loyalty too. #auddevThu Jul 28 16:54:30 +0000 2011 – tweet id 96624583284764672 – #175
tweet details
@SkyArtsMgmt @grizzwhit Houseseats org removes no-shows from their mailing list. Maybe not an either/or. Could be used with Groupon. #auddevThu Jul 28 16:54:40 +0000 2011 – tweet id 96624626981019648 – #176
tweet details
@grizzwhit are there any other #auddevquestions? this has been a lot of fun, but I have to run for a call at the top of the hour.Thu Jul 28 16:54:48 +0000 2011 – tweet id 96624660199899136 – #177
tweet details
@AudienceDevSpec I’m almost wanting to have people have the discount early, but then giving people the option to buy at full price to support org. #auddevThu Jul 28 16:55:13 +0000 2011 – tweet id 96624762784198658 – #178
tweet details
@grizzwhit @edithwarhol @triadstage excellent. #auddevThu Jul 28 16:55:44 +0000 2011 – tweet id 96624895496163328 – #179
tweet details
@AudienceDevSpec @triadstage Perhaps try the promo w/ the loss that is similar amount to ad space and don’t purchase an ad – see what happens. #auddevThu Jul 28 16:56:34 +0000 2011 – tweet id 96625103135186944 – #180
tweet details
@AudienceDevSpec @triadstage That is if the ad isn’t working that well to begin with. If ad working, then don’t bother and stick with ad. #auddevThu Jul 28 16:56:56 +0000 2011 – tweet id 96625194529071104 – #181
tweet details
@AudienceDevSpec @grizzwhit We have 3 min. Do you want to say some final words? #auddevThu Jul 28 16:57:35 +0000 2011 – tweet id 96625360623505408 – #182
tweet details
@SkyArtsMgmt I have found early bird discount can lead to one or more early sell-outs, leading to great buzz. Works well with min. 2 week runs. #auddevThu Jul 28 16:57:46 +0000 2011 – tweet id 96625406693744640 – #183
tweet details
@SkyArtsMgmt @AudienceDevSpec How about early bird discount with a top up donation. Customer gets tax receipt for difference. #auddevThu Jul 28 16:59:33 +0000 2011 – tweet id 96625855509442560 – #184
tweet details
@AudienceDevSpec We have learned that you need to consider the target aud, the costs, the gains and losses when using a promo platform. #auddevThu Jul 28 16:59:52 +0000 2011 – tweet id 96625934324604928 – #185
tweet details
@triadstage @audiencedevspec Exactly :) We’re doing fine without the extreme discounts. I’m fascinated by the whole concept. #auddevThu Jul 28 16:59:54 +0000 2011 – tweet id 96625943975702528 – #186
tweet details
@grizzwhit @AudienceDevSpec thank you for the opp to have this #auddevchat! its been fun and i’m open if others who didn’t join real time to msg meThu Jul 28 17:00:06 +0000 2011 – tweet id 96625992449273856 – #187
tweet details
@SkyArtsMgmt @AudienceDevSpec Never tried that strategy — could be interesting. #auddevThu Jul 28 17:00:06 +0000 2011 – tweet id 96625991639773184 – #188
tweet details
@AudienceDevSpec You can make the promo work for you by negotiating, limiting amounts, etc. #auddevThu Jul 28 17:00:18 +0000 2011 – tweet id 96626044773203969 – #189
tweet details
@grizzwhit target your audience, use discounts when you have an opportunity, and test various to see what works best for your org #auddevThu Jul 28 17:00:36 +0000 2011 – tweet id 96626117435330560 – #190
tweet details
@AudienceDevSpec Always have a way to capture patron data and to follow up, otherwise the promo will not be an #auddeveffort.Thu Jul 28 17:00:45 +0000 2011 – tweet id 96626154496208896 – #191
tweet details
@grizzwhit don’t be afraid- its ok to start small. #auddevis about trying new things after all, isnt it?Thu Jul 28 17:00:56 +0000 2011 – tweet id 96626200864239616 – #192
tweet details
@AudienceDevSpec Yes #auddev is about trying new things. Think about what is not working and shift that money to #auddevefforts to try.Thu Jul 28 17:01:48 +0000 2011 – tweet id 96626421543346176 – #193
tweet details
@AudienceDevSpec You have just witnessed another fun and informative #auddevchat. I hope you can join us next time. I also need guest hosts. Contact me!Thu Jul 28 17:03:02 +0000 2011 – tweet id 96626729082290176 – #194
tweet details
@AudienceDevSpec Thank you to: @triadstage @SkyArtsMgmt @parkcofield @maricarjagger @edithwarhol @AnnetteColeman for participating! #auddevThu Jul 28 17:03:46 +0000 2011 – tweet id 96626915426836480 – #195
tweet details

@AudienceDevSpec If you missed out on #auddev chat, I will be posting the transcript on my blog later today.

Thu Jul 28 17:04:13 +0000 2011 – tweet id 96627028924710912 – #196
tweet details

1 Comment

Filed under arts management, arts marketing, Audience Development

Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development

On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada.  They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them.  I had created a transcript for this event, but found out today that the transcript is no longer available.  Below is the re-creation of the transcript, and this time it will be solidified on my blog for further reference.
The conversation had some discussion about whether or not to allow tweeting during a performance, how to use different social media platforms effectively, what is working and what is not working.
Enjoy the following transcript, and if you have any comments, feel free to leave a reply below! 
@praxistheatre Welcome all to Praxis Theatre’s first effort at hosting a live tweet chat. Talking about social media and building audiences today. #auddevFri, 18 Mar 2011 17:00:10 +0000 – tweet id 48790812796010496 – #52
tweet details

@Riz_B Hi, I look after Social Media for @shelltheatre #auddevFri, 18 Mar 2011 17:01:11 +0000 – tweet id 48791066127769600 – #53
tweet details

@praxistheatre Don’t forget to use the official #auddevhash tag so everyone cal follow along.Fri Mar 18 17:01:27 +0000 2011 – tweet id 48791133400207360 – #54
tweet details

@HPRodeo @praxistheatre Representing from #yyc! We handle this account along with @oneyellowrabbit. #auddevFri, 18 Mar 2011 17:01:52 +0000 – tweet id 48791237116956672 – #55
tweet details

@DNM_Tor_Fun Feel free to all check in via #auddev so we know who’s here, and let us know where you’re tweeting from…. http://bit.ly/dL8EEQFri, 18 Mar 2011 17:01:57 +0000 – tweet id 48791260936421376 – #56
tweet details

@DNM_Toronto Feel free to all check in via #auddev so we know who’s here, and let us know where you’re tweeting from…. http://bit.ly/dL8EEQFri, 18 Mar 2011 17:01:58 +0000 – tweet id 48791264430260224 – #57
tweet details

@shelltheatre We’ll be sharing information about our social media marketing strategies in regards to audience development #auddevFri, 18 Mar 2011 17:02:00 +0000 – tweet id 48791273217335296 – #58
tweet details

@praxistheatre @HPRodeo Great! Glad to have you. #auddevFri, 18 Mar 2011 17:02:49 +0000 – tweet id 48791478985691136 – #59
tweet details

@catalyst__ca @praxistheatre Catalyst is present from Edmonton #auddevFri, 18 Mar 2011 17:02:55 +0000 – tweet id 48791502477996032 – #60
tweet details

@canadianstage Hey Folks – we’ll be tuning in to the #auddevtweet chat hosted by @PraxisTheater – Ashley tweeting from @canadianstage!Fri Mar 18 17:03:24 +0000 2011 – tweet id 48791623840178176 – #61
tweet details

@DYanch @shelltheatre I am interested in what all the other arts organizations have to say. #auddevFri Mar 18 17:03:32 +0000 2011 – tweet id 48791656551555073 – #62
tweet details

@WorkshopWest #auddevI will be in and out. Thanks for doing this!Fri Mar 18 17:03:39 +0000 2011 – tweet id 48791687274823681 – #63
tweet details

@theatreontario @praxistheatre Will do my best to participate as convos getting rolling, trying to multitask #auddevFri Mar 18 17:03:41 +0000 2011 – tweet id 48791696242262016 – #64
tweet details

@praxistheatre @Catalyst__ca Thanks for joining. You’re part of the inspiration for why we’re all here! #auddevFri Mar 18 17:03:49 +0000 2011 – tweet id 48791728198664192 – #65
tweet details

@Riz_B @dyanch me too… #auddevFri Mar 18 17:03:59 +0000 2011 – tweet id 48791771370635264 – #66
tweet details

@praxistheatre Chat was inspired by seeing live tweeting of @Catalyst__ca’s opening of Hunchback @citadeltheatre last week. How did that go? #auddevFri, 18 Mar 2011 17:04:27 +0000 – tweet id 48791890421760000 – #67
tweet details

@SMLois I’m following allong with the #auddev conversation with @praxistheatre @theatreontario & @Catalyst__ca #2amtFri Mar 18 17:05:07 +0000 2011 – tweet id 48792056889479168 – #68
tweet details

@Catalyst__ca @praxistheatre Opening night live tweets were great. Increased our followers-although did get accused of spamming. #auddevFri Mar 18 17:07:12 +0000 2011 – tweet id 48792582834225152 – #69
tweet details

@shelltheatre @shelltheatre had an event on the same day as @citadeltheatre ‘s opening. Both of our tweeters ended up trending in YEG. #auddevFri, 18 Mar 2011 17:07:36 +0000 – tweet id 48792681954017280 – #70
tweet details

@Catalyst__ca @praxistheatre I think it was really good in terms of building hype for the show (well deserved hype I hope!) #auddevFri Mar 18 17:07:46 +0000 2011 – tweet id 48792722429050881 – #71
tweet details

@RachealMc @praxistheatre @Catalyst__ca @citadeltheatre were you tweeting during the show or just before & after? #auddevFri Mar 18 17:07:53 +0000 2011 – tweet id 48792754372874241 – #72
tweet details

@praxistheatre Accused of spamming! Don’t those people follow you by choice? #auddevFri Mar 18 17:08:17 +0000 2011 – tweet id 48792851982725120 – #73
tweet details

@theatreontario @Catalyst__ca Spamming…meaning tweeted too frequently? What was your rate? #auddevFri Mar 18 17:08:28 +0000 2011 – tweet id 48792897713221633 – #74
tweet details

@RachealMc @catalyst__ca that happens almost any time you have a twitter “party”. #auddevFri Mar 18 17:08:48 +0000 2011 – tweet id 48792985244155904 – #75
tweet details

@praxistheatre @shelltheatre That’s great to hear about trending in #YEG. It’s pretty challenging to get things trending here in TO. #auddevFri Mar 18 17:09:06 +0000 2011 – tweet id 48793058573160448 – #76
tweet details

@citadeltheatre @praxistheatre @Catalyst__ca It was great! Folks were interested in Visible Tweets. 1 complaint, refresh rate was low. #yeghunchback #auddevFri Mar 18 17:09:08 +0000 2011 – tweet id 48793066554920960 – #77
tweet details

@SMLois @Catalyst__ca I wouldn’t consider what you did spamming. I am bothered more by users who RT 25 things and give no original content #auddevFri Mar 18 17:09:17 +0000 2011 – tweet id 48793107290001408 – #78
tweet details

@catalyst__ca @RachealMc We were just tweeting before, at interm, and after. During the show I was too silently cheering our actors on. #auddevFri, 18 Mar 2011 17:09:30 +0000 – tweet id 48793160129847296 – #79
tweet details

@lindork @praxistheatre I thought Catalyst__ca’s Retweets of ppl’s #yeghunchback thoughts were great I wanted to see what others were saying! #auddevFri, 18 Mar 2011 17:09:45 +0000 – tweet id 48793222729838592 – #80
tweet details

@praxistheatre I met @lindork online that night, a “theatre newbie” and she told me she went to the show because she saw the tweets. #auddevFri, 18 Mar 2011 17:10:04 +0000 – tweet id 48793302044131328 – #81
tweet details

@Riz_B @citadeltheatre we’ve never had a problem with refresh rate, but then we usually only have about 6 designated tweeters for an event. #auddevFri, 18 Mar 2011 17:10:13 +0000 – tweet id 48793339939655681 – #82
tweet details

@catalyst__ca @theatreontario Ya, was retweeting comments with the hastag and was told I was spamming. But was trying to start treading #auddevFri, 18 Mar 2011 17:10:25 +0000 – tweet id 48793392502673408 – #83
tweet details

@RachealMc @catalyst__ca good. I’ve heard of ppl tweeting during the show and that’s just no on for me. #auddevFri, 18 Mar 2011 17:10:33 +0000 – tweet id 48793422965915648 – #84
tweet details

@lindork @RachealMc re: tweeting during- I wanted to tweet during the show but felt it would be too rude & the bright light would interrupt:( #auddevFri, 18 Mar 2011 17:10:45 +0000 – tweet id 48793473880567809 – #85
tweet details

@citadeltheatre Thanks for the warm welcome all! Jason here tweeting for the Citadel. #yegcitadel #yegarts #auddevFri, 18 Mar 2011 17:10:51 +0000 – tweet id 48793499621007360 – #86
tweet details

@canadianstage @praxistheatre @Catalyst_ca @citadeltheatre we’ve had folks unfollow then re-follow when tweeting events #auddevFri, 18 Mar 2011 17:10:52 +0000 – tweet id 48793504234733568 – #87
tweet details

@praxistheatre @shelltheatre told me they’ve been live tweeting shows since Nov ’10. Shell, can audience members tweet DURING the show? #auddevFri, 18 Mar 2011 17:10:56 +0000 – tweet id 48793520814817280 – #88
tweet details

@SMLois @RachealMc I’ve done live tweets during a show before, but I do it from the booth, so it’s a bit different #auddevFri, 18 Mar 2011 17:11:05 +0000 – tweet id 48793558647451648 – #89
tweet details

@Riz_B @shelltheatre has a section for our tweeters, so they can quietly/discretely tweet during our events #auddevFri, 18 Mar 2011 17:11:07 +0000 – tweet id 48793566696325120 – #90
tweet details

@RachealMc really? We’ve never had that problem.RT @praxistheatre: @shelltheatre …It’s pretty challenging to get things trending here in TO. #auddevFri Mar 18 17:11:34 +0000 2011 – tweet id 48793680638771200 – #91
tweet details

@lindork @citadeltheatre I wanted to see all of the #yeghunchback tweets live/at intermission but it seemed the tag was loading very slow #auddevFri Mar 18 17:11:38 +0000 2011 – tweet id 48793696782659584 – #92
tweet details

@praxistheatre @canadianstage That’s interesting about unfollowing. But pretty democratic. You don’t have to follow if you don’t want to. #auddevFri, 18 Mar 2011 17:11:55 +0000 – tweet id 48793768454922240 – #93
tweet details

@HPRodeo Tweeting *during* a show really depends on the show for us. If it’s a cabaret, great! If it’s a more traditional production, no-go. #auddevFri, 18 Mar 2011 17:12:02 +0000 – tweet id 48793797756325888 – #94
tweet details

@catalyst__ca @lindork That’s what I was hoping for. To create sense of event with all the tweets from us and others. Great to see people talking #auddevFri, 18 Mar 2011 17:12:28 +0000 – tweet id 48793905839353856 – #95
tweet details

@RachealMc @smlois I think an SM’s perspective during a show would be really interesting. #auddevFri, 18 Mar 2011 17:12:33 +0000 – tweet id 48793928031404033 – #96
tweet details

@lindork @praxistheatre still consider myself a theatre newb but much more interested in going! Tweets leading up to show played a huge role #auddevFri, 18 Mar 2011 17:12:34 +0000 – tweet id 48793930736738304 – #97
tweet details

@praxistheatre @Riz_B That’s something Praxis has considered as well, a separate section. #auddevFri, 18 Mar 2011 17:12:37 +0000 – tweet id 48793945727172608 – #98
tweet details

@SMLois @Catalyst__ca it also depends how many people they follow who were online at the time. They might not have noticed if more online? #auddevFri, 18 Mar 2011 17:12:52 +0000 – tweet id 48794006913687552 – #99
tweet details

@praxistheatre Anyone else try tweets during a show? Praxis had an experiment at Harbourfront Centre in Mar ’10. http://tinyurl.com/6dm46yo #auddevFri, 18 Mar 2011 17:13:00 +0000 – tweet id 48794041382477825 – #100
tweet details

@shelltheatre We’re a roadhouse, so we’re not dealing w/ many conventional theatre moments; it’s easier 4 us 2 open up the doors to live tweeting. #auddevFri, 18 Mar 2011 17:13:01 +0000 – tweet id 48794046067511296 – #101
tweet details

@lindork @Riz_B @shelltheatre that’s a great idea. esp. for this new age when tweeters WANT to live tweet during what they’re doing! #auddevFri, 18 Mar 2011 17:13:04 +0000 – tweet id 48794057627009024 – #102
tweet details

@canadianstage @praxistheatre the folks who unfollowed + refollowed let us know they were doing it. Have had the same exp. tweeting for #FringeTO #auddevFri, 18 Mar 2011 17:13:06 +0000 – tweet id 48794064224661505 – #103
tweet details

@RachealMc @canadianstage @praxistheatre @Catalyst_ca @citadeltheatre we usually preface the event & excuse ourselves in advance. #auddevFri, 18 Mar 2011 17:13:08 +0000 – tweet id 48794073087213568 – #104
tweet details

@SMLois @RachealMc If you’re interested in seeing them, I’ve archived some of the old live tweets on my blog, http://www.loisbackstage.com #auddevFri Mar 18 17:13:29 +0000 2011 – tweet id 48794160408428544 – #105
tweet details

@Catalyst__ca @praxistheatre Visible twts created a sense of EVENT in the theatre–and it was great to see responses from around the world #auddevFri Mar 18 17:13:37 +0000 2011 – tweet id 48794195661553665 – #106
tweet details

@RachealMc @canadianstage @praxistheatre @Catalyst_ca @citadeltheatre youc an also remind them that they can filter out the hashtag #auddevFri, 18 Mar 2011 17:13:46 +0000 – tweet id 48794232068128768 – #107
tweet details

@canadianstage Yes, us too – great approach. RT @RachealMc: we usually preface the event & excuse ourselves in advance. #auddevFri, 18 Mar 2011 17:13:49 +0000 – tweet id 48794245422792704 – #108
tweet details

@DYanch @lindork @RachealMc We need to build a sheild around smart phones so the light is not so bright. #auddevFri Mar 18 17:14:02 +0000 2011 – tweet id 48794298988240896 – #109
tweet details

@Riz_B What’s great for us is we’ve had people that have never been to our venue live tweet at each of our shows #auddevFri Mar 18 17:14:04 +0000 2011 – tweet id 48794307993403392 – #110
tweet details

@HPRodeo @RachealMc How do you filter a hashtag? #auddevFri Mar 18 17:14:10 +0000 2011 – tweet id 48794333117296640 – #111
tweet details

@praxistheatre @DYanch I generally keep my iphone pretty dim when tweeting… conserves battery too! #auddevFri, 18 Mar 2011 17:14:31 +0000 – tweet id 48794424053997569 – #112
tweet details

@Riz_B we learn about their total experience. what was the drive like. how long did it take. what kind of service they received from staff #auddevFri Mar 18 17:14:34 +0000 2011 – tweet id 48794435143741440 – #113
tweet details

@praxistheatre @HPRodeo Great question. #auddevFri Mar 18 17:14:44 +0000 2011 – tweet id 48794475216113664 – #114
tweet details

@citadeltheatre @praxistheatre Haven’t tried live tweeting. Would be disruptive to the audience, but interested in maybe ONE show per run. #auddevFri, 18 Mar 2011 17:14:56 +0000 – tweet id 48794526218846208 – #115
tweet details

@RachealMc @hprodeo if I were a performer, I’d find it offensive. People forget how wide spread the glow from a phone actually is. #auddevFri, 18 Mar 2011 17:15:10 +0000 – tweet id 48794586000273408 – #116
tweet details

@lindork Interesting social media & audience development discussion going on – check out #auddev hashtag and join in! :) #yegFri, 18 Mar 2011 17:15:23 +0000 – tweet id 48794641570607104 – #117
tweet details

@catalyst__ca @HPRodeo Agree with you. Our work is so theatrical that tweeting during the show would not fly. We want focus to be the show #auddevFri, 18 Mar 2011 17:15:30 +0000 – tweet id 48794670045732864 – #118
tweet details

@Riz_B AMAZING conversation have happened around the visible tweets screens in the lobby @ intermission. #auddevFri, 18 Mar 2011 17:15:30 +0000 – tweet id 48794669638893568 – #119
tweet details

@praxistheatre @Catalyst__ca I remember that sense of occasion. I felt it in TO and was excited for you. Wished I could be there. #auddevFri, 18 Mar 2011 17:15:31 +0000 – tweet id 48794673086611456 – #120
tweet details

@SMLois @citadeltheatre I’ve seen companies that have designated the back row as “tweet seats” so they are as least disruptive as possible #auddevFri, 18 Mar 2011 17:15:41 +0000 – tweet id 48794716136939520 – #121
tweet details

@RachealMc @smlois thanks! #auddevFri, 18 Mar 2011 17:15:52 +0000 – tweet id 48794760655282178 – #122
tweet details

@praxistheatre @citadeltheatre When we tried at Harbourfront we really learned what not to do the next time. Looking forward to another go. #auddevFri, 18 Mar 2011 17:16:13 +0000 – tweet id 48794849389977601 – #123
tweet details

@theatreontario @praxistheatre @HPRodeo Tweetdeck has a filtering capability, I use it keep my Ontario theatre searches JB free #auddevFri, 18 Mar 2011 17:16:14 +0000 – tweet id 48794855614320640 – #124
tweet details

@HPRodeo Question value of livetweeting some shows – “Juliet just killed herself” perhaps not as valuable as “OMG the first act was great!” #auddevFri, 18 Mar 2011 17:16:26 +0000 – tweet id 48794906583502848 – #125
tweet details

@lindork @DYanch @RachealMc @praxitheatre Dimming the screen in settings works too but i’d still feel like i’m disrupting! #livetweeting #auddevFri, 18 Mar 2011 17:16:34 +0000 – tweet id 48794939299074048 – #126
tweet details

@RachealMc does no one else feel taht tweeting during a show defeats the purpose of live theatre? #auddevFri, 18 Mar 2011 17:16:37 +0000 – tweet id 48794951072493568 – #127
tweet details

@DYanch @Riz_B What I find most interesting is tidbits about the cast, crew or performers. It is what sparks my imagination. #auddevFri Mar 18 17:16:40 +0000 2011 – tweet id 48794963084984320 – #128
tweet details

@canadianstage @PraxisTheatre we’re also big fans of using a tool like TweetReach.com to track/revisit tweets (most effective when using a hashtag) #auddevFri Mar 18 17:16:53 +0000 2011 – tweet id 48795018894376960 – #129
tweet details

@praxistheatre @morroandjasp Thanks for joining! How does the phone call work? Sounds amazing! #auddevis the tag so people can follow.Fri Mar 18 17:16:57 +0000 2011 – tweet id 48795034782408704 – #130
tweet details

@Riz_B Our artists get a kick out of sitting in the green room and watching the live tweets on the television. #auddevFri, 18 Mar 2011 17:17:06 +0000 – tweet id 48795070559825920 – #131
tweet details

@praxistheatre @canadianstage Oh, would love to hear more about that for sure! #auddevFri, 18 Mar 2011 17:17:19 +0000 – tweet id 48795127250038784 – #132
tweet details

@SMLois Also, @VancouverOpera Vancouver Opera invites bloggers/tweeters from outside the theatre world to cover openings #auddevFri, 18 Mar 2011 17:17:21 +0000 – tweet id 48795136242630656 – #133
tweet details

@lindork @Catalyst__ca it did create a sense of event, that entire night (& next day), majority of tweets in my timeline were #yeghunchback #auddevFri, 18 Mar 2011 17:17:24 +0000 – tweet id 48795148179619840 – #134
tweet details

@Riz_B I think there is a select group of people that like the spectacle of sharing their experience as it happens. #auddevFri, 18 Mar 2011 17:17:50 +0000 – tweet id 48795256090673152 – #135
tweet details

@praxistheatre @wintr That’s unfortunate. But it just makes sense to me, or my battery dies out. #auddevFri, 18 Mar 2011 17:17:53 +0000 – tweet id 48795268623241216 – #136
tweet details

@Catalyst__ca @praxistheatre We’re hoping we don’t dilute audiences focus. Hopefully they’re engaged enough to twt positive things after the show #auddevFri Mar 18 17:17:55 +0000 2011 – tweet id 48795277083156482 – #137
tweet details

@SMLois They do not update DURING the show, but have a special station for before, intermission & after the performance #auddevFri Mar 18 17:17:58 +0000 2011 – tweet id 48795290672705536 – #138
tweet details

@lindork @RachealMc it compares to filming an entire concert yes – you watch the show throw the camera & aren’t experiencing it fully #auddevFri, 18 Mar 2011 17:18:07 +0000 – tweet id 48795330015277056 – #139
tweet details

@praxistheatre @theatreontario I’m using tweetdeck right now. It’s pretty busy at the moment. #auddevFri, 18 Mar 2011 17:18:36 +0000 – tweet id 48795449007673344 – #140
tweet details

@SMLois Which brings us to the question, of is the tweeting for the audience in the building or the folks you are trying to bring in #auddevFri Mar 18 17:18:38 +0000 2011 – tweet id 48795457798942720 – #141
tweet details

@shelltheatre We’ve had people try new genres just because they get to live tweet. 1st ballet, 1st bluegrass, 1st classical guitar, 1st play #auddevFri Mar 18 17:18:53 +0000 2011 – tweet id 48795522663849985 – #142
tweet details

@HPRodeo @SMLois Very good questions – there’s certainly a risk of preaching to the converted. #auddevFri Mar 18 17:19:09 +0000 2011 – tweet id 48795586710867968 – #143
tweet details

@praxistheatre @SMLois We wanted to hear what audience was thinking about the show during the show. Reported on those thoughts in the performance. #auddevFri Mar 18 17:19:28 +0000 2011 – tweet id 48795669686792192 – #144
tweet details

@catalyst__ca @RachealMc I do. We’re trying to create a “world” of the play–and rarely are smart phones apart of that world! #auddevFri, 18 Mar 2011 17:19:44 +0000 – tweet id 48795735197618176 – #145
tweet details

@ericzieg @RachealMc Tweeting post-show is a simpler way to compliment/give feedback than calling the theater or writing an e-mail or letter. #auddevFri, 18 Mar 2011 17:19:58 +0000 – tweet id 48795795960500224 – #146
tweet details

@praxistheatre Any companies we should all know about who use social media tools really well? Creatively? #auddevFri, 18 Mar 2011 17:20:00 +0000 – tweet id 48795800821710848 – #147
tweet details

@shelltheatre We’ve only ended up trending during three performances. @balletjorgenCA @dalagirls and @arrogantworms #auddevFri, 18 Mar 2011 17:20:07 +0000 – tweet id 48795831054245888 – #148
tweet details

@wintr As a performer, I have noticed the glow of screens in the audience & it is distracting… a dedicated section at the back? Maybe #auddevFri, 18 Mar 2011 17:20:09 +0000 – tweet id 48795841837801472 – #149
tweet details

@RachealMc @smlois I think it’s both. Theatre & twitter are both about shared experiences and (sometimes) provoking thought/conversation. #auddevFri, 18 Mar 2011 17:20:13 +0000 – tweet id 48795856534650880 – #150
tweet details

@HPRodeo @praxistheatre Down in DC, @woollymammothtc does some excellent social media work. #auddevFri Mar 18 17:20:53 +0000 2011 – tweet id 48796024227102720 – #151
tweet details

@Catalyst__ca @lindork That’s great! That’s what we were hoping for. Especially because we were bringing our work to a new audience #auddevFri Mar 18 17:21:12 +0000 2011 – tweet id 48796102803197952 – #152
tweet details

@SMLois @RachealMc I would argue that tweeting pre/post/Int is for the current audience and a live tweet is for a future audience #auddevFri Mar 18 17:21:19 +0000 2011 – tweet id 48796132524040192 – #153
tweet details

@ericzieg @RachealMc What’s important is that theaters use search.twitter.com to find those compliments and than those who wrote them. #auddevFri Mar 18 17:21:20 +0000 2011 – tweet id 48796139549495298 – #154
tweet details

@canadianstage #auddev- another idea to explore: using live-tweets to add to performance on a screen in a MuchMusic pop-up video style (when appropriate)Fri, 18 Mar 2011 17:21:26 +0000 – tweet id 48796162362327041 – #155
tweet details

@shelltheatre We’ve had great moments, where an artist backstage used twitter to interview fellow cast members prior to a show. #auddevFri Mar 18 17:21:38 +0000 2011 – tweet id 48796212652023808 – #156
tweet details

@praxistheatre @HPRodeo Thanks, I’ll be sure to check them out. Any other companies folks? Have you ever tweeted during a show? #auddevFri Mar 18 17:21:48 +0000 2011 – tweet id 48796255710748672 – #157
tweet details

@ericzieg @RachealMc What’s important is that theaters use search.twitter.com to find those compliments and thank those who wrote them. #auddevFri Mar 18 17:22:15 +0000 2011 – tweet id 48796368663363585 – #158
tweet details

@Catalyst__ca @wintr My performer brain also says “that’s uncomfortable”- to look out and see the glow of phones. Actors think, “am i boring?” #auddevFri Mar 18 17:22:18 +0000 2011 – tweet id 48796379820208128 – #159
tweet details

@RachealMc @ericzieg plus, people are more likely to do it! The again, isn’t that what applause is for? #auddevFri Mar 18 17:22:18 +0000 2011 – tweet id 48796381787328512 – #160
tweet details

@catalyst__ca @wintr My performer brain also says “that’s uncomfortable”- to look out and see the glow of phones. Actors think, “am i boring?” #auddevFri, 18 Mar 2011 17:22:18 +0000 – tweet id 48796379820208128 – #161
tweet details

@praxistheatre @shelltheatre Seems like a great way to let the audience into the world of the theatre/company. #auddevFri Mar 18 17:22:26 +0000 2011 – tweet id 48796414410625024 – #162
tweet details

@tixonthesquare I got a huge kick out of reading everyones tweets at intermission for the #yeghunchback opening, It added a sense of togetherness #auddevFri Mar 18 17:22:55 +0000 2011 – tweet id 48796537987403776 – #163
tweet details

@SMLois @praxistheatre Also, @NewLeafTheatre has done some great live-tweets of shows (and are awesome folks) from down in Chicago #auddevFri Mar 18 17:22:57 +0000 2011 – tweet id 48796545268715520 – #164
tweet details

@theatromania Great conversation guys – live tweeting has worked well for us @praxistheatre @Catalst_ca @canadianstage @theatreontario #auddevFri Mar 18 17:22:59 +0000 2011 – tweet id 48796554978537472 – #165
tweet details

@ericzieg @RachealMc If a chef in your town tweets a compliment or rave, it can reach a completely new audience, unlike applause. #auddevFri Mar 18 17:23:07 +0000 2011 – tweet id 48796587736055808 – #166
tweet details

@praxistheatre @Catalyst__ca Our actors were excited that people were paying attention & commenting. Wanted to know what they were saying. #auddevFri Mar 18 17:23:18 +0000 2011 – tweet id 48796630983507968 – #167
tweet details

@shelltheatre Absolutely. The audience seems to love the little moments that makes what happening on stage more accessible to them. #auddevFri Mar 18 17:23:19 +0000 2011 – tweet id 48796637207855105 – #168
tweet details

@shelltheatre Absolutely. The audience seems to love the little moments that makes what happening on stage more accessible to them. #auddevFri, 18 Mar 2011 17:23:19 +0000 – tweet id 48796637207855105 – #169
tweet details

@wintr @catalyst__ca Yeah, like “so, there’s something better going on in that tiny screen while this HUGE stage just bleeds for you…” #auddevFri, 18 Mar 2011 17:23:30 +0000 – tweet id 48796682321793026 – #170
tweet details

@praxistheatre Has anyone seen a show where tweeting had an effect on the outcome of the work? #auddevFri Mar 18 17:23:47 +0000 2011 – tweet id 48796754958757888 – #171
tweet details

@praxistheatre@SMLois Thanks! *auddevFri, 18 Mar 2011 17:23:58 +0000 – tweet id 48796800018157568 – #172
tweet details

@praxistheatre @theatromania Glad to have you join us. #auddevFri, 18 Mar 2011 17:24:29 +0000 – tweet id 48796928875565056 – #173
tweet details

@SMLois @praxistheatre My favourite @NewLeafTheatre event included two tweeters, one backstage tweeting photos, one sharing plot/tidbits #auddevFri, 18 Mar 2011 17:24:31 +0000 – tweet id 48796940099534849 – #174
tweet details

@wintr I get from an #auddevthat future sells can be influenced by a live tweet from the show, but I’m hesitant to say it should be encouraged.Fri, 18 Mar 2011 17:24:31 +0000 – tweet id 48796937733943296 – #175
tweet details

@Riz_B I think it’s more like there’s something so amazing happening on this big stage, that I want to share it w/ everyone NOW. #auddevFri, 18 Mar 2011 17:24:35 +0000 – tweet id 48796953856835584 – #176
tweet details

@HPRodeo @praxistheatre The @nyneofuturists do “twitter plays”, I think, but that’s not quite what you’re asking. #auddevFri, 18 Mar 2011 17:24:47 +0000 – tweet id 48797006394699776 – #177
tweet details

@praxistheatre I’m getting excited by possibilities and new ideas as we chat today! #auddevFri, 18 Mar 2011 17:25:19 +0000 – tweet id 48797140427874304 – #178
tweet details

@theatromania Great conversation guys – live tweeting has worked well for us @praxistheatre @Catalyst__ca @canadianstage @theatreontario #auddevFri, 18 Mar 2011 17:25:22 +0000 – tweet id 48797153438613504 – #179
tweet details

@catalyst__ca @praxistheatre True. But we feel that those comments can be saved for intermission, or after. During the show seems disrespectful? #auddevFri, 18 Mar 2011 17:25:23 +0000 – tweet id 48797157985239041 – #180
tweet details

@RachealMc @ericzieg agreed. It’s a terrific & inexpensive promotional tool. #auddevFri, 18 Mar 2011 17:25:33 +0000 – tweet id 48797199521423360 – #181
tweet details

@theatreontario @HPRodeo @praxistheatre Indeed, artistic uses of Twitter itself is different; I loved @MayorEmanuel #auddevFri, 18 Mar 2011 17:25:44 +0000 – tweet id 48797244941533185 – #182
tweet details

@praxistheatre @Catalyst__ca What if you were to use tweets to change the outcome? Something you’d consider trying some day? #auddevFri Mar 18 17:25:52 +0000 2011 – tweet id 48797279804588032 – #183
tweet details

@HPRodeo If we agree that during the show is questionable, what’s the best time to get tweeps talking to each other? Intermission? #auddevFri Mar 18 17:26:06 +0000 2011 – tweet id 48797338076065794 – #184
tweet details

@Catalyst__ca @praxistheatre Do like tweeting during an event b/c of the sense of togetherness it creates. Reminds us of the sense of community #auddevFri Mar 18 17:26:06 +0000 2011 – tweet id 48797338327719936 – #185
tweet details

@lindork @wintr i think any event where the audience is sitting in the dark it’s an instant discourager for live tweeting. #auddevFri Mar 18 17:26:20 +0000 2011 – tweet id 48797395244417025 – #186
tweet details

@ericzieg @RachealMc This went out to 120,000 followers, in addition to those (including thtr itself) who retweeted it: http://bit.ly/fC8LNX #auddevFri Mar 18 17:26:31 +0000 2011 – tweet id 48797443961257985 – #187
tweet details

@theatromania Oops! Sorry for the triple tweet (forgot an underscore @Catalyst__ca) #auddevFri, 18 Mar 2011 17:26:44 +0000 – tweet id 48797497556074496 – #188
tweet details

@shelltheatre We’re still looking 4 live tweeters to join us Saturday evening for Comedian Roman Danylo if you want to check it out, let us know. #auddevFri, 18 Mar 2011 17:26:52 +0000 – tweet id 48797528551993344 – #189
tweet details

@wintr For those not following #auddev, it’s a discussion about audience development in the theatre through new media.Fri, 18 Mar 2011 17:26:55 +0000 – tweet id 48797544263856128 – #190
tweet details

@DYanch @SMLois @praxistheatre @NewLeafTheatre We have heard complaints about the photographers – too loud. #auddevFri, 18 Mar 2011 17:27:02 +0000 – tweet id 48797570776039424 – #191
tweet details

@RachealMc I will say that I’ve gained an audience, as well as some great friends, because of the relationships I’ve built on twitter. #auddevFri, 18 Mar 2011 17:27:20 +0000 – tweet id 48797647921881088 – #192
tweet details

@SMLois @DYanch @praxistheatre Pretty sure @NewLeafTheatre was using the iPhone to take pictures, so no noise there #auddevFri Mar 18 17:27:35 +0000 2011 – tweet id 48797709762703360 – #193
tweet details

@niftynotcool @SMLois Oh no…not the ever-present subject of #auddev. ‘Cause that one, honestly, I don’t know.Fri Mar 18 17:27:38 +0000 2011 – tweet id 48797721699680257 – #194
tweet details

@Riz_B I haven’t attended an event in the last year where someone somewhere hasn’t pulled out a cell phone during a performance. (1) #auddevFri Mar 18 17:27:38 +0000 2011 – tweet id 48797723750694912 – #195
tweet details

@praxistheatre Has anyone had specific successes using social media they’d like to tell us about? Failed experiments? #auddevFri Mar 18 17:28:00 +0000 2011 – tweet id 48797813676572672 – #196
tweet details

@Riz_B People are going to be bad, might as well use it to excite people about taking a chance on a new venue or show. #auddevFri, 18 Mar 2011 17:28:09 +0000 – tweet id 48797851429511169 – #197
tweet details

@praxistheatre @Riz_B Same here. #auddevFri, 18 Mar 2011 17:28:10 +0000 – tweet id 48797857280565248 – #198
tweet details

@lindork @HPRodeo b/c i felt i couldnt tweet during show I furiously tweeted @intermission & i think others did too. also immediatly after #auddevFri, 18 Mar 2011 17:28:12 +0000 – tweet id 48797866151522304 – #199
tweet details

@HPRodeo @DYanch Some photographers have silencers for their cameras, to reduce the “click-click”. #auddevFri, 18 Mar 2011 17:28:26 +0000 – tweet id 48797925173760000 – #200
tweet details

@canadianstage FYI + #FF! RT @wintr: For those not following #auddev, it’s a discussion about audience development in the theatre through new media.Fri, 18 Mar 2011 17:28:45 +0000 – tweet id 48798005813444609 – #201
tweet details

@Riz_B We are changing and adapting to a new theatre etiquette. There was a time when people all dressed up to attend the ‘theatre’ #auddevFri Mar 18 17:29:13 +0000 2011 – tweet id 48798122847117312 – #202
tweet details

@Catalyst__ca @praxistheatre 1/2 I think the nature of our work, at this time, is so structured. It’s a specific aesthetic/style #auddevFri Mar 18 17:29:24 +0000 2011 – tweet id 48798166228803585 – #203
tweet details

@SMLois @NewLeafTheatre @dyanch @praxistheatre And it was seriously one of the best parts – seeing what was happening backstage #auddevFri Mar 18 17:29:36 +0000 2011 – tweet id 48798219341275136 – #204
tweet details

@ericzieg @CBTstage It’s not about kids tweeting during show. It’s about, say, a 50-year-old chef, or a tastemaker in your town, praiising.. #auddevFri Mar 18 17:29:51 +0000 2011 – tweet id 48798281622487041 – #205
tweet details

@catalyst__ca @praxistheatre 2/2 We love our audiences, but we want them to be engaged with the work first–and then, hopefully, tweet about it #auddevFri, 18 Mar 2011 17:29:55 +0000 – tweet id 48798296688443392 – #206
tweet details

@ericzieg @CBTstage It’s not about kids tweeting during show. It’s about, say, a 50-year-old chef, or a tastemaker in your town, praising. #auddevFri Mar 18 17:30:07 +0000 2011 – tweet id 48798349108842496 – #207
tweet details

@HPRodeo @praxistheatre We were pleased with our “Where is Thumper?” initiative during the last festival: http://bit.ly/gwJDue #auddevFri, 18 Mar 2011 17:30:26 +0000 – tweet id 48798429761110016 – #208
tweet details

@theatromania @praxistheatre Happy to be here! We only really live tweet during press conferences/events. Never performances – too disrespectful #auddevFri, 18 Mar 2011 17:30:34 +0000 – tweet id 48798459519713280 – #209
tweet details

@praxistheatre @Riz_B & there was also a time when audience could shout & boo & hiss and throw things. We weren’t always so refined. #auddevFri, 18 Mar 2011 17:30:35 +0000 – tweet id 48798464905199616 – #210
tweet details

@RachealMc @hprodeo @DYanch as someone who photographs a lot of theatre, I will say that some of us are less obtrusive than others. #auddevFri, 18 Mar 2011 17:30:43 +0000 – tweet id 48798500351254528 – #211
tweet details

@AudienceDevSpec Heading over to #auddevhosted by @praxistheatre – sorry I’m late.Fri, 18 Mar 2011 17:30:51 +0000 – tweet id 48798534627102720 – #212
tweet details

@Riz_B The reality is we see older professional as live tweeters. In fact, we’ve only had 1 teen live tweet, and maybe 2 – 20 somethings. #auddevFri, 18 Mar 2011 17:31:03 +0000 – tweet id 48798581557178368 – #213
tweet details

@HPRodeo @theatromania Good point – we always make sure someone is live-tweeting our festival launch, for example. #auddevFri, 18 Mar 2011 17:31:08 +0000 – tweet id 48798604231589888 – #214
tweet details

@praxistheatre @AudienceDevSpec Not to worry, glad to have you join us… all the way from Boulder Colorado no less! #auddevFri Mar 18 17:31:21 +0000 2011 – tweet id 48798658795290625 – #215
tweet details

@praxistheatre@AudienceDevSpec can you tell us a little about what you do as @auddev specialists? How important is social media in your projects?Fri, 18 Mar 2011 17:31:51 +0000 – tweet id 48798784980918273 – #216
tweet details

@HM_Theatre_Ent As a performer, not sure I could read or provide tweets backstage during a performance. My head’s too much in the game. #auddevFri Mar 18 17:32:17 +0000 2011 – tweet id 48798895102365696 – #217
tweet details

@praxistheatre @AudienceDevSpec can you tell us a little about what you do as #auddevspecialists? How important is social media in your projects?Fri, 18 Mar 2011 17:32:17 +0000 – tweet id 48798891373641729 – #218
tweet details

@canadianstage #auddev: What abt planning tweet-area in advance + sharing with cast, audience and twitter to make it work. Or Lve-tweet Dress rehearsal?Fri, 18 Mar 2011 17:32:37 +0000 – tweet id 48798976819986433 – #219
tweet details

@SMLois @praxistheatre This year @PuShFestival invited local tweeters to attend their opening gala and tweet away. #auddevFri Mar 18 17:32:41 +0000 2011 – tweet id 48798993647542272 – #220
tweet details

@SMLois @praxistheatre This year @PuShFestival invited local tweeters to attend their opening gala and tweet away. #auddevFri, 18 Mar 2011 17:32:41 +0000 – tweet id 48798993647542272 – #221
tweet details

@praxistheatre @HM_Theatre_Ent Yes, I imagine that would be a challenge, & certainly a distraction for some performers. #auddevFri Mar 18 17:32:46 +0000 2011 – tweet id 48799016812679168 – #222
tweet details

@AudienceDevSpec Have any of you sold special seats for tweets? #auddevFri, 18 Mar 2011 17:33:01 +0000 – tweet id 48799076468260864 – #223
tweet details

@praxistheatre @SMLois Love to hear that people are at least trying new things to see how they work. #auddevFri, 18 Mar 2011 17:33:14 +0000 – tweet id 48799132156043264 – #224
tweet details

@Riz_B We encourage everyone to live tweet before a show, by projecting tweets in the theatre prior to the performance. #auddevFri, 18 Mar 2011 17:33:19 +0000 – tweet id 48799151940583424 – #225
tweet details

@SMLois @HM_Theatre_Ent And that’s why I don’t think performers should ever be REQUIRED to participate. It works for some and not others #auddevFri, 18 Mar 2011 17:33:28 +0000 – tweet id 48799189508960256 – #226
tweet details

@RachealMc @canadianstage last year we ran an ambassador programme w/several theatres where we had tweet ups & meet ups. #auddevFri, 18 Mar 2011 17:33:48 +0000 – tweet id 48799274007400448 – #227
tweet details

@Riz_B We also tweet thank you to sponsors, introduce our volunteers, welcome special guests, introduce staff #auddevFri, 18 Mar 2011 17:33:54 +0000 – tweet id 48799300335050752 – #228
tweet details

@lindork @canadianstage Good ideas! I think a warning beforehand that ppl will be live tweeting works :) #auddevFri, 18 Mar 2011 17:34:07 +0000 – tweet id 48799354164756481 – #229
tweet details

@catalyst__ca @praxistheatre My favorite thing about SM now is how it makes us accessbile to our audiences. More discussion can happen good or bad #auddevFri, 18 Mar 2011 17:34:11 +0000 – tweet id 48799373672456192 – #230
tweet details

@wintr Good perspective from @jackiea, the glow of a cell phone in the audience can distract other patrons, not just performers. #auddevFri, 18 Mar 2011 17:34:18 +0000 – tweet id 48799402499915776 – #231
tweet details

@catalyst__ca @praxistheatre When audiences feel like they can engaged in the company, I think it makes them more passionate about the work #auddevFri, 18 Mar 2011 17:34:32 +0000 – tweet id 48799459659882496 – #232
tweet details

@praxistheatre @AudienceDevSpec Yes, @shelltheatre say they have a tweeter section. #auddevFri, 18 Mar 2011 17:34:39 +0000 – tweet id 48799489699487746 – #233
tweet details

@RachealMc @canadianstage It was v effective when it was a good show, but backfired when it was a bad 1 & when a promised star didn’t show #auddevFri Mar 18 17:34:44 +0000 2011 – tweet id 48799508926169089 – #234
tweet details

@theatromania @Catalyst__ca @praxistheatre Asking questions is good. Love live-tweet dress rehearsal! @canadianstage #auddevFri, 18 Mar 2011 17:34:45 +0000 – tweet id 48799515397980160 – #235
tweet details

@Riz_B We offer 6 complimentary tickets per show for tweeters. The goal someday would be to have a “tweeting” section at a special rate #auddevFri Mar 18 17:34:54 +0000 2011 – tweet id 48799551196368896 – #236
tweet details

@ericzieg @HM_Theatre_Ent I’m amazed that the opera leads at @MetOpera give intermission interviews during their simulcasts, but they do. #auddevFri, 18 Mar 2011 17:35:14 +0000 – tweet id 48799636097466368 – #237
tweet details

@canadianstage #auddevalso love the support of bloggers + media live-tweeting press conferences + pre-show chats (thanks @theatromania + @nestruck etc.)Fri, 18 Mar 2011 17:35:16 +0000 – tweet id 48799642552512512 – #238
tweet details

@HPRodeo We’ve held a “hosted event” for selected tweeps, where they got to see a show, go backstage and go for drinks after. #auddevFri, 18 Mar 2011 17:35:26 +0000 – tweet id 48799686710149120 – #239
tweet details

@theatreontario @Catalyst__ca And conversely, when a theatre ignores your tweets, you feel like the theatre doesn’t care about you #auddevFri, 18 Mar 2011 17:35:30 +0000 – tweet id 48799702883385344 – #240
tweet details

@Catalyst__ca @wintr @jackiea True. As an audience member all I think is “can’t you put your phone away for just right now?” #auddevFri Mar 18 17:35:46 +0000 2011 – tweet id 48799769157570560 – #241
tweet details

@canadianstage @RachealMc ohhh very cool + interesting feedback – would love to chat about this more offline, too! #auddevFri, 18 Mar 2011 17:35:58 +0000 – tweet id 48799820902694912 – #242
tweet details

@RachealMc yes & it worked quite well. RT @audiencedevspec: Have any of you sold special seats for tweets? #auddevFri, 18 Mar 2011 17:36:01 +0000 – tweet id 48799834630656000 – #243
tweet details

@praxistheatre @Catalyst__ca I agree. Part of our Harbourfront work was an “open source”/online development process. http://bit.ly/eqVe71 #auddevFri Mar 18 17:36:20 +0000 2011 – tweet id 48799913856868352 – #244
tweet details

@RonaldPederson @Catalyst__ca I’ve been considering Tweeting-in my performance! #auddevFri, 18 Mar 2011 17:36:30 +0000 – tweet id 48799953107173376 – #245
tweet details

@theatromania #auddevWhat about doing mini backstage interviews/tweeting photos? Anything behind the scenes is intriguing for audiences.Fri, 18 Mar 2011 17:36:34 +0000 – tweet id 48799972673597441 – #246
tweet details

@CBTstage @ericzieg it’s all of it. it’s the immediate play-by-play. it’s the immediate satisfaction of sharing. #auddev.Fri, 18 Mar 2011 17:36:41 +0000 – tweet id 48800002318942208 – #247
tweet details

@RachealMc @canadianstage absolutely DM or email me. #auddevFri, 18 Mar 2011 17:36:42 +0000 – tweet id 48800004676124672 – #248
tweet details

@praxistheatre @RonaldPederson Would love to hear more about that if you decide to give it a go. #auddevFri, 18 Mar 2011 17:37:03 +0000 – tweet id 48800094123855872 – #249
tweet details

@ericzieg @HM_Theatre_Ent Deeper than a backstage tweet is a simple, personal thank you here later on to anyone who praises your show. #auddev #2amtFri, 18 Mar 2011 17:37:04 +0000 – tweet id 48800096531398656 – #250
tweet details

@SMLois @theatromania I love that sort of stuff – and I think that will hook into both current and future audience #auddevFri Mar 18 17:37:08 +0000 2011 – tweet id 48800112385863680 – #251
tweet details

@wintr Yes, authentic voices only. Forced sucks. @SMLois “I don’t think performers should ever be REQUIRED to participate. ” #auddevFri, 18 Mar 2011 17:37:18 +0000 – tweet id 48800154622509056 – #252
tweet details

@canadianstage Great ideas. RT @Riz_B: We also tweet thank you to sponsors, introduce our volunteers, welcome special guests, introduce staff #auddevFri, 18 Mar 2011 17:37:21 +0000 – tweet id 48800167700340736 – #253
tweet details

@ericzieg @HM_Theatre_Ent A five-second tweet–not during show, but later–to someone who saw your show and liked it can make their day. #auddev #2amtFri, 18 Mar 2011 17:37:48 +0000 – tweet id 48800281219174400 – #254
tweet details

@catalyst__ca @HPRodeo We haven’t tried having any kind of tweep event. Any suggestions? #auddevFri, 18 Mar 2011 17:38:12 +0000 – tweet id 48800382561959936 – #255
tweet details

@praxistheatre @canadianstage Agreed. Sounds like a great way to help make sponsors/volunteers feel more part of the community as well. #auddevFri, 18 Mar 2011 17:38:18 +0000 – tweet id 48800405903253504 – #256
tweet details

@theatromania #auddev@canadianstage We love doing that :) Fri, 18 Mar 2011 17:38:28 +0000 – tweet id 48800450660663296 – #257
tweet details

@catalyst__ca @theatreontario That’s true! Although we do try to get back to everyone. And as a “fan” of things myself, it’s always nice #auddevFri, 18 Mar 2011 17:38:43 +0000 – tweet id 48800510601469952 – #258
tweet details

@maritadachsel Good idea. RT @Riz_B We offer 6 comp tickets/show for tweeters. The goal would be to have a tweeting section at a special rate #auddevFri Mar 18 17:38:45 +0000 2011 – tweet id 48800520676179969 – #259
tweet details

@SMLois For the co-op show I SM’ed, I had a tweetdeck column searching the play title so I could reply to anoyone who saw it – good or bad. #auddevFri, 18 Mar 2011 17:38:58 +0000 – tweet id 48800576066162688 – #260
tweet details

@AudienceDevSpec @praxistheatre Social media is extremely important. I use it to post and have conversations about the events. #auddevFri, 18 Mar 2011 17:39:36 +0000 – tweet id 48800734250147840 – #261
tweet details

@lindork @Catalyst__ca That’s also true for when anyone you tweet ignores you :) #auddevFri, 18 Mar 2011 17:40:06 +0000 – tweet id 48800860137992192 – #262
tweet details

@RachealMc @theatromania @canadianstage Donny & Marie @Dancap have special rates for meet & greets. Most theatres run them as contests. #auddevFri, 18 Mar 2011 17:40:08 +0000 – tweet id 48800869428375552 – #263
tweet details

@AudienceDevSpec What I do is teach organizations about how to build relationships using all the methods available. I have had some great results. #auddevFri Mar 18 17:40:26 +0000 2011 – tweet id 48800945739542528 – #264
tweet details

@HM_Theatre_Ent @ericzeig Agreed. SM brings a new world of etiquette. Not just cell phones during a performance, but thanking people, reaching out #auddevFri Mar 18 17:40:30 +0000 2011 – tweet id 48800960226664448 – #265
tweet details

@catalyst__ca @theatromania Like that idea a lot, because i think that’s what people want to see-but for new audiences does that insight intrest? #auddevFri, 18 Mar 2011 17:40:31 +0000 – tweet id 48800965737988096 – #266
tweet details

@praxistheatre Open question: Who are some of your favourite people to follow on Twitter? Why do you love them? #auddevFri, 18 Mar 2011 17:40:41 +0000 – tweet id 48801007345471489 – #267
tweet details

@Riz_B I have on going searches for the artists name, our theatre, and our city, so I never miss the opportunity to chat about our events. #auddevFri, 18 Mar 2011 17:40:47 +0000 – tweet id 48801031450140672 – #268
tweet details

@theatreontario @Catalyst__ca Unfortunately, some theatres use Twitter just to broadcast, not to interact (of course no offenders are here) #auddevFri, 18 Mar 2011 17:40:55 +0000 – tweet id 48801066497748992 – #269
tweet details

@HPRodeo @Catalyst__ca Tweet-ups are always fun! We also tried an intimate event for a small number of influential tweeps, v. successful. #auddevFri, 18 Mar 2011 17:40:56 +0000 – tweet id 48801071379906560 – #270
tweet details

@canadianstage #auddev- have heard a case study where RSC had actors tweet Romeo + Juliet in modern language in advance of show to create buzz – thoughts?Fri, 18 Mar 2011 17:40:59 +0000 – tweet id 48801083086217216 – #271
tweet details

@canadianstage Let’s do it! RT @theatromania: #auddevWhat about doing mini backstage interviews/tweeting photos? Behind the scenes intriguing for audFri Mar 18 17:41:27 +0000 2011 – tweet id 48801201805987840 – #272
tweet details

@SMLois @canadianstage I wasn’t a huge fan of the “suchtweetsorrow” in execution, but was interested in the concept #auddevFri, 18 Mar 2011 17:41:31 +0000 – tweet id 48801217614319616 – #273
tweet details

@Riz_B I enjoy following other arts venues that are interested in supporting the community, not just their own creations. #auddevFri, 18 Mar 2011 17:41:36 +0000 – tweet id 48801236589350912 – #274
tweet details

@Riz_B I like knowing when their stage is dark, that they’re still going to point me towards a fabulous arts experience. #auddevFri, 18 Mar 2011 17:42:04 +0000 – tweet id 48801356936527872 – #275
tweet details

@AudienceDevSpec @RachealMc Was it a special section to not disturb others or a special performance where all audience could tweet.? #auddevFri, 18 Mar 2011 17:42:14 +0000 – tweet id 48801395972898816 – #276
tweet details

@canadianstage @SMLois yes, us too. tricky to execute, very dependent on show/cast #auddevFri, 18 Mar 2011 17:42:29 +0000 – tweet id 48801459294306304 – #277
tweet details

@praxistheatre @StaceyNorton Great question. Wondered about how best to let people know who’s tweeting for the company & if it’s necessary. #auddevFri Mar 18 17:42:30 +0000 2011 – tweet id 48801463379562496 – #278
tweet details

@SMLois As with anything, socmed requires buy-in from your artists. It will be much easier to do backstage interviews, etc #auddevFri, 18 Mar 2011 17:42:31 +0000 – tweet id 48801468555329536 – #279
tweet details

@theatromania #auddev@Catalyst__ca Hmm, I see your point. I think it could…esp if it seems like they’re missing out on a cool scene?Fri, 18 Mar 2011 17:42:32 +0000 – tweet id 48801472074354688 – #280
tweet details

@Riz_B we plan on twitter interviews a few days in advance of some of our next season performances, & youtube interviews during sound check #auddevFri Mar 18 17:43:12 +0000 2011 – tweet id 48801641163530240 – #281
tweet details

@RachealMc @theatreontario I think a lot of them don’t “get” that twitter is about relationships, not just posting ads. #auddevFri, 18 Mar 2011 17:43:29 +0000 – tweet id 48801710361149440 – #282
tweet details

@ericzieg @Riz_B The most boring arts accts are companies that tell only two stories: a) This is important because it is me b) sale! #auddev #2amtFri Mar 18 17:43:35 +0000 2011 – tweet id 48801738685292545 – #283
tweet details

@AudienceDevSpec Great idea! RT @HPRodeo: Tweet-ups are always fun! We also tried an intimate event for a small number of influential tweeps. #auddevFri Mar 18 17:43:40 +0000 2011 – tweet id 48801757085712384 – #284
tweet details

@praxistheatre Feedback from our Harbourfront experience was that the audience wanted better instructions on what to tweet about. #auddevFri, 18 Mar 2011 17:43:42 +0000 – tweet id 48801767105900545 – #285
tweet details

@SMLois AMEN. RT @RachealMc: @theatreontario I think a lot of them don’t “get” that twitter is about relationships, not just posting ads. #auddevFri Mar 18 17:43:43 +0000 2011 – tweet id 48801769450512384 – #286
tweet details

@theatreontario @canadianstage I saw that R&J thing, I thought it was just okay, too cliched #auddevFri, 18 Mar 2011 17:43:46 +0000 – tweet id 48801782754848769 – #287
tweet details

@HPRodeo @praxistheatre @StaceyNorton You can put the tweeter’s name in account info. We have multiple ppl updating, and we don’t specify. #auddevFri, 18 Mar 2011 17:43:50 +0000 – tweet id 48801800513519617 – #288
tweet details

@canadianstage #auddev re: participating in community + supporting colleagues – we love hashtags #2amt + @tinarasmussen’s #WTSTW(What to see this week)Fri, 18 Mar 2011 17:43:53 +0000 – tweet id 48801811938811904 – #289
tweet details

@catalyst__ca @theatreontario That’s true. The “broadcast” twitter thing is not as intriguing. I think that’s one of the worst ways to engage #auddevFri, 18 Mar 2011 17:43:58 +0000 – tweet id 48801835699544065 – #290
tweet details

@AudienceDevSpec Many reports state that the majority of aud like to engage after the event more than during – is this going to change? #auddevFri, 18 Mar 2011 17:44:25 +0000 – tweet id 48801948274667521 – #291
tweet details

@morroandjasp @praxistheatre Thanks. We call a tow truck company, during the show (using an audience’s cells) to help our broken clown car! #auddevFri, 18 Mar 2011 17:44:25 +0000 – tweet id 48801947565817856 – #292
tweet details

@theatromania #auddevTrivia always grabs my attention…and contests!Fri, 18 Mar 2011 17:44:42 +0000 – tweet id 48802017862352896 – #293
tweet details

@SMLois If I see one more theatre whose twitter account is just feeding whatever they post on facebook, I will be very very frustrated #auddevFri, 18 Mar 2011 17:44:51 +0000 – tweet id 48802055237795840 – #294
tweet details

@shelltheatre Our profile says who tweets 4 us. I used 2 sign our tweets w/ my initials, but people would send personal tweets then 2. #auddevFri, 18 Mar 2011 17:45:01 +0000 – tweet id 48802098325893120 – #295
tweet details

@niftynotcool @SMLois @RachealMc @theatreontario Double Amen. If someone’s not having a conversation, I’m not listening. #auddevFri Mar 18 17:45:02 +0000 2011 – tweet id 48802102327250944 – #296
tweet details

@CBTstage @SMLois @RachealMc @theatreontario #auddevAGREED! which is why doing Romeo&Juliette in advance is seen more as an AD than a discussion.Fri Mar 18 17:45:24 +0000 2011 – tweet id 48802196174807040 – #297
tweet details

@RachealMc @audiencedevspec still no tweeting allowed during any of our shows, but special perks for our Tweeps. #auddevFri, 18 Mar 2011 17:45:28 +0000 – tweet id 48802211521765376 – #298
tweet details

@catalyst__ca @HPRodeo Thanks! It’s hard for us b/c often we’re on tour or being presented-But tweepup would be great in a new city to get wrd out #auddevFri, 18 Mar 2011 17:45:28 +0000 – tweet id 48802209827266560 – #299
tweet details

@ElissaMilne No. RT @AudienceDevSpec Many reports state that majority of aud like to engage after the event more than during: will this change? #auddevFri, 18 Mar 2011 17:45:36 +0000 – tweet id 48802246363848705 – #300
tweet details

@SMLois @Catalyst__ca If you hosted a tweetup when you came to #YVR, I know lots of folks who would go #auddevFri Mar 18 17:46:13 +0000 2011 – tweet id 48802401028804608 – #301
tweet details

@TGargantua Just jumping in on the live chat #auddevconvo right here, right now! This is great! thanks @praxistheatre et al!Fri, 18 Mar 2011 17:46:19 +0000 – tweet id 48802426249162752 – #302
tweet details

@praxistheatre @ElissaMilne That’s interesting. I wonder how much that would vary by age group? #auddevFri, 18 Mar 2011 17:46:25 +0000 – tweet id 48802451092013056 – #303
tweet details

@SMLois @Catalyst__ca Would be a great way to get local “ambassadors” who are excited for your work #auddevFri, 18 Mar 2011 17:46:27 +0000 – tweet id 48802457165373440 – #304
tweet details

@catalyst__ca @Riz_B I agree. I really enjoy using SM to foster the sense of community within the arts community here. Not just to promo ourselves #auddevFri, 18 Mar 2011 17:46:28 +0000 – tweet id 48802460831186944 – #305
tweet details

@Riz_B I tell people don’t feel like you need to tweet everything…. if your moved, inspired by a moment, share it… when there is time #auddevFri, 18 Mar 2011 17:46:41 +0000 – tweet id 48802517525602304 – #306
tweet details

@praxistheatre @TGargantua Thanks for joining us! #auddevFri, 18 Mar 2011 17:46:42 +0000 – tweet id 48802519958298625 – #307
tweet details

@wintr @ericzieg Completely agree. Arts accounts need to have the authentic voice of the company and allow personality to show in convo #auddevFri, 18 Mar 2011 17:46:51 +0000 – tweet id 48802561041498112 – #308
tweet details

@AudienceDevSpec It is good to let people know who is tweeting and as easy as putting in bio SoandSo tweeting for. Helps build relationships! #auddevFri, 18 Mar 2011 17:46:53 +0000 – tweet id 48802567303606272 – #309
tweet details

@ericzieg @HM_Theatre_Ent Absolutely. If a theater talks about itself on Twitter but never replies to a praise or thank you, bad form. #2amt #auddevFri Mar 18 17:46:57 +0000 2011 – tweet id 48802585397829633 – #310
tweet details

@HPRodeo @Catalyst__ca We get excited if the shows we’re presenting want to engage on SM! Talk to your presenter, probably happy to team up. #auddevFri, 18 Mar 2011 17:46:58 +0000 – tweet id 48802587138457600 – #311
tweet details

@HM_Theatre_Ent This is very helpful. Especially to us newb’s, new to Twitter and still trying to find our voice and build relationships #auddevFri, 18 Mar 2011 17:47:05 +0000 – tweet id 48802616637001728 – #312
tweet details

@canadianstage #auddevre: Folks to follow: Appreciate media/reviewers who share thoughts + links online like @nestruck @glennsumi @paula_citron + othersFri, 18 Mar 2011 17:47:06 +0000 – tweet id 48802622781657089 – #313
tweet details

@theatromania @Catalyst__ca @theatreontario Agreed. “Broadcast” tweets are OK but we have to mix it up or people will get tired of it #auddevFri, 18 Mar 2011 17:47:14 +0000 – tweet id 48802656541622272 – #314
tweet details

@praxistheatre Can anyone think of specific examples where an online marketing tool convinced you to see a show? #auddevFri, 18 Mar 2011 17:47:19 +0000 – tweet id 48802676204503041 – #315
tweet details

@CBTstage @morroandjasp @praxistheatre #auddeva decade ago that wouldn’t be possible because not everyone had a cellphone. Now your show requires it!Fri, 18 Mar 2011 17:47:26 +0000 – tweet id 48802706328010752 – #316
tweet details

@Riz_B It’s important that our tweeters know to share quality rather than quantity. #auddevFri, 18 Mar 2011 17:47:29 +0000 – tweet id 48802717652619264 – #317
tweet details

@nestruck #auddevSeems like Twitter has created the national theatre dialogue that blogs promised but failed to deliver…Fri, 18 Mar 2011 17:48:12 +0000 – tweet id 48802897391132672 – #318
tweet details

@RachealMc @praxistheatre Online marketing tool? No. Someone asking me on twitter? Yes. #auddevFri, 18 Mar 2011 17:48:37 +0000 – tweet id 48803002550714368 – #319
tweet details

@praxistheatre @CBTstage Absolutely. Even now when everyone has phones, people without “smart phones” feel out of the loop. #auddevFri, 18 Mar 2011 17:48:38 +0000 – tweet id 48803007743262720 – #320
tweet details

@AudienceDevSpec I usually do not follow companies that only tweet marketing info – need proper tweet feed mixture:Info, RT’s, Convo, thank U’s #auddevFri, 18 Mar 2011 17:48:40 +0000 – tweet id 48803015968309248 – #321
tweet details

@SMLois @praxistheatre When I visited Toronto a year ago, the shows I saw were almost exclusively because SOMEONE tweeted about them #auddevFri, 18 Mar 2011 17:48:48 +0000 – tweet id 48803048318971905 – #322
tweet details

@canadianstage @theatreontario and makes sense for such a familiar show but different impact with new/unknown scripts #auddevFri, 18 Mar 2011 17:48:50 +0000 – tweet id 48803060104953856 – #323
tweet details

@SMLois @praxistheatre Though I think in most cases, it was not because the COMPANIES tweeted about them #auddevFri, 18 Mar 2011 17:49:06 +0000 – tweet id 48803126622437376 – #324
tweet details

@theatreontario @praxistheatre I’ve seen some terrific theatrical trailers (Black Watch comes to mind) #auddevFri, 18 Mar 2011 17:49:08 +0000 – tweet id 48803135082336256 – #325
tweet details

@catalyst__ca @HPRodeo @praxistheatre @StaceyNorton Same here. Although I (Lana) often do the SM-there’s times where we have to switch. #auddevFri, 18 Mar 2011 17:49:12 +0000 – tweet id 48803150236352512 – #326
tweet details

@ElissaMilne @praxistheatre In my experience subset: the younger the more they want to engage after. Parents often rush home to kids. #auddevFri, 18 Mar 2011 17:49:17 +0000 – tweet id 48803173401501696 – #327
tweet details

@ericzieg @wintr Yes. Exactly the way that you wouldn’t push an actor out into a lobby of fans/patrons unless they were comfortable doing so. #auddevFri, 18 Mar 2011 17:49:28 +0000 – tweet id 48803219698225153 – #328
tweet details

@RachealMc @praxistheatre the problem with your question is that we’re all theatre goers to begin with. #auddevFri Mar 18 17:49:35 +0000 2011 – tweet id 48803248039133184 – #329
tweet details

@canadianstage Great question. RT @AudienceDevSpec: Reports state majority of aud like to engage after event vs. during – is this going to change? #auddevFri Mar 18 17:49:39 +0000 2011 – tweet id 48803264669564928 – #330
tweet details

@praxistheatre @RachealMc I met @lindork online because she said she was a “theatre newbie” and saw Hunchback because of tweets. #auddevFri Mar 18 17:49:40 +0000 2011 – tweet id 48803268452818945 – #331
tweet details

@lindork @praxistheatre @citadeltheatre made me want to go to a show! (2/2) whoops forgot to #auddevtag the first half of that. lolFri, 18 Mar 2011 17:49:49 +0000 – tweet id 48803304955846656 – #332
tweet details

@AudienceDevSpec Spot on! RT @Riz_B: It’s important that our tweeters know to share quality rather than quantity. #auddevFri, 18 Mar 2011 17:49:58 +0000 – tweet id 48803341903466496 – #333
tweet details

@northern_claire @SMLois Umm, what’s #auddev?Fri, 18 Mar 2011 17:50:22 +0000 – tweet id 48803444588412928 – #334
tweet details

@praxistheatre @ElissaMilne Great point. & it’s true, I’ve often wanted to check in with others after a show for thoughts of strangers. #auddevFri, 18 Mar 2011 17:50:36 +0000 – tweet id 48803503258345473 – #335
tweet details

@CBTstage @nestruck #auddevI use to (still kinda do) follow blogs bc it was more intimidate than print but then twitter came along.Fri, 18 Mar 2011 17:50:55 +0000 – tweet id 48803584422318081 – #336
tweet details

@SMLois @Northern_Claire #auddevis an online conversation about audience development for theatre through social media. Conversation happening nowFri Mar 18 17:50:58 +0000 2011 – tweet id 48803596384468992 – #337
tweet details

@Catalyst__ca @SMLois That’s a great idea! I will DM you should we ever get to #yvr again and we can coordinate w/ whoever our presenter would be #auddevFri Mar 18 17:51:02 +0000 2011 – tweet id 48803611962114048 – #338
tweet details

@praxistheatre @Northern_Claire Using social media to talk about social media and audience development! #auddevFri, 18 Mar 2011 17:51:19 +0000 – tweet id 48803684611665920 – #339
tweet details

@AudienceDevSpec @praxistheatre Someone’s email convinced me after seeing other mentions online. The personal invite that pushed me over the edge. #auddevFri, 18 Mar 2011 17:51:42 +0000 – tweet id 48803781244227585 – #340
tweet details

@theatromania #auddev@praxistheatre @theatreontario Trailers definitely work – video in general gets great response.Fri, 18 Mar 2011 17:51:42 +0000 – tweet id 48803777930723328 – #341
tweet details

@ericzieg @studio180mark I would think of it as what you would say working the box office: polite, fun, human, whatever’s right for your co. #auddevFri, 18 Mar 2011 17:51:47 +0000 – tweet id 48803802140254208 – #342
tweet details

@SMLois @CBTstage @nestruck The blogs tend to expand on the ideas presented on twitter. I think of the @2amt blog as a good example of that #auddevFri, 18 Mar 2011 17:51:53 +0000 – tweet id 48803824974041089 – #343
tweet details

@RachealMc @praxistheatre @RachealMc @lindork I had 37 people who’d only met on twitter meet up for dinner before seeing one of my shows. #auddevFri, 18 Mar 2011 17:51:54 +0000 – tweet id 48803829789102080 – #344
tweet details

@catalyst__ca @SMLois That’s what I was thinking, need to connect with audiences in tour cities to. Hope is to make connections on tour & at home #auddevFri, 18 Mar 2011 17:52:09 +0000 – tweet id 48803891336323072 – #345
tweet details

@lindork @praxistheatre @RachealMc Hunchback was a fantastic first show to pull me into theatre :D #auddevFri Mar 18 17:52:21 +0000 2011 – tweet id 48803941789605888 – #346
tweet details

@ElissaMilne @praxistheatre Other angle: older age group often engages *prior* to an event if there is corporate advantage. #auddevFri, 18 Mar 2011 17:52:24 +0000 – tweet id 48803955765035008 – #347
tweet details

@HPRodeo @SMLois The #2amt blog is freakin’ great. Everyone should be reading it. #auddevFri Mar 18 17:52:30 +0000 2011 – tweet id 48803979366375424 – #348
tweet details

@theatreontario @CBTstage @nestruck Twitter can start convos, but hard to elaborate on complex ideas in 140 chars, blogs are next step #auddevFri, 18 Mar 2011 17:52:34 +0000 – tweet id 48803996139393024 – #349
tweet details

@wintr At @HPRodeo we did do up a style guide for our twitter posts, but in the end, the voice just kinda naturally happened. #auddevFri Mar 18 17:52:42 +0000 2011 – tweet id 48804031371542528 – #350
tweet details

@lindork @RachealMc @praxistheatre Organizing theatre-related tweetups would be very effective I think :) #auddevFri Mar 18 17:52:48 +0000 2011 – tweet id 48804058718412801 – #351
tweet details

@Catalyst__ca @wintr @ericzieg Yes–I don’t see the point in using SM so you can just sound like a robot. Who wants to connect with a bot? #auddevFri Mar 18 17:52:50 +0000 2011 – tweet id 48804064875651072 – #352
tweet details

@Northern_Claire @SMLois That’s brilliant! What a fab idea! Thanks #auddevFri Mar 18 17:52:52 +0000 2011 – tweet id 48804072714805248 – #353
tweet details

@Riz_B I’ve had a live tweeter attend and only post 4 messages. I love the moments where they forget to tweet because of the performance. #auddevFri, 18 Mar 2011 17:53:13 +0000 – tweet id 48804159780159489 – #354
tweet details

@AudienceDevSpec The smartest change– make social media to be social & personal. Instead of mass marketing, take the time to individually invite. #auddevFri, 18 Mar 2011 17:53:40 +0000 – tweet id 48804275551354880 – #355
tweet details

@Riz_B We assign a hashtag to every show and let our audience know during pre-show intros and in playbill. #auddevFri, 18 Mar 2011 17:53:46 +0000 – tweet id 48804299916066816 – #356
tweet details

@praxistheatre @theatreontario @nestruck praxistheatre.com will be blogging about this chat next week to take it to that next (140+ char) step. #auddevFri, 18 Mar 2011 17:54:02 +0000 – tweet id 48804366651625472 – #357
tweet details

@canadianstage #auddevThis convo is an amazing resource for companies to share/exchange ideas + case studies of success/challenges – locally + nationallyFri, 18 Mar 2011 17:54:10 +0000 – tweet id 48804401267220481 – #358
tweet details

@Riz_B We’re thinking of setting up computers in our lobby, so people can tweet during intermission, or have a volutneer show them how. #auddevFri, 18 Mar 2011 17:54:22 +0000 – tweet id 48804449422032896 – #359
tweet details

@crowstheatre We agree – seemed like a sea change #auddev@praxistheatre @theatreontario Trailers definitely work – video in general gets great response.Fri, 18 Mar 2011 17:54:24 +0000 – tweet id 48804459760984064 – #360
tweet details

@catalyst__ca @HPRodeo It’s a new thing for Catalyst. Just got into SM in past 2 yrs. Next time we’re in #yyc we know who to call for SM advice #auddevFri, 18 Mar 2011 17:54:32 +0000 – tweet id 48804491872579584 – #361
tweet details

@wintr Hey hey, some people don’t mind connecting with a little bot… (same avatar for three years) @catalyst__ca #auddevFri, 18 Mar 2011 17:54:36 +0000 – tweet id 48804507957739520 – #362
tweet details

@studio180mark @theatreontario @CBTstage @nestruck Agreed. Hard to have a real convo. Especially if you don’t have time/tech to tweet all day #auddevFri, 18 Mar 2011 17:54:52 +0000 – tweet id 48804578833076224 – #363
tweet details

@praxistheatre @canadianstage Glad you’re finding it useful. I feel excited by the possibilities. #auddevFri, 18 Mar 2011 17:54:53 +0000 – tweet id 48804582134001664 – #364
tweet details

@RachealMc @lindork @praxistheatre they are. We’ve been doing them since fall 2009. #auddevFri Mar 18 17:55:06 +0000 2011 – tweet id 48804635212906496 – #365
tweet details

@canadianstage @praxistheatre me too! good fodder for our @paprikafest social media panel next weekend! #auddevFri Mar 18 17:55:25 +0000 2011 – tweet id 48804716716638208 – #366
tweet details

@shelltheatre We show 1 to 2 minute promo videos prior to our show, showing our upcoming events. We all tweet and share videos on FB. #auddevFri, 18 Mar 2011 17:55:35 +0000 – tweet id 48804755279052800 – #367
tweet details

@catalyst__ca @praxistheatre General question: How is SM affecting staffing requirements? Who’s doing it? how much time does it take? Extra cost? #auddevFri, 18 Mar 2011 17:55:37 +0000 – tweet id 48804763801878528 – #368
tweet details

@nickwmay @crowstheatre @praxistheatre @theatreontario Working on a a show with a new theatre company. SM is a big part of there strategy #auddevFri, 18 Mar 2011 17:55:48 +0000 – tweet id 48804813026234368 – #369
tweet details

@SMLois #auddevAll this said, I don’t think twitter is for everyone, and we can’t forget about those who don’t and won’t use itFri, 18 Mar 2011 17:55:56 +0000 – tweet id 48804846761017346 – #370
tweet details

@ericzieg @Catalyst_ca @wintr Or an organization with a narcissistic voice. Me-me-me, with the other side of the conversation just a blur. #auddevFri, 18 Mar 2011 17:55:58 +0000 – tweet id 48804855460020224 – #371
tweet details

@praxistheatre @crowstheatre Yes, the Eternal Hydra video set a new standard I think. (Full disclosure… I work for Crow’s too!). #auddevFri, 18 Mar 2011 17:56:36 +0000 – tweet id 48805011777519616 – #372
tweet details

@HM_Theatre_Ent I’m reminded of what Eye does during the Toronto Fringe – everyone can post reviews/comments about shows – makes it so accessible #auddevFri, 18 Mar 2011 17:56:39 +0000 – tweet id 48805026012995584 – #373
tweet details

@catalyst__ca @nestruck In a way twitter is the lazy-man’s blog. A fast response, less time/ressources needed. Although-never as insightful #auddevFri, 18 Mar 2011 17:56:42 +0000 – tweet id 48805038839177216 – #374
tweet details

@AudienceDevSpec Just want to state that #auddev is a tag that is also used for passing #auddevinfo, articles, etc on a daily basis.Fri Mar 18 17:56:51 +0000 2011 – tweet id 48805074796949504 – #375
tweet details

@SMLois @Catalyst__ca I know that @PacificTheatre has the publicist look after SM, but I don’t think its a huge part of her day. Andrea? #auddevFri Mar 18 17:56:54 +0000 2011 – tweet id 48805090378780673 – #376
tweet details

@Riz_B We’ve had numerous “tweet ups” before our events. 1 of our season ticket holders is on twitter & loves getting 2 meet our tweeters. #auddevFri, 18 Mar 2011 17:57:10 +0000 – tweet id 48805154673266688 – #377
tweet details

@nickwmay @theOTCtweets follow the hashtag #auddevto talk audience development using social media.Fri, 18 Mar 2011 17:57:13 +0000 – tweet id 48805168661278720 – #378
tweet details

@theatromania #auddev@Catalyst__ca @praxistheatre I know at my day job we share the responsibility, there’s no extra cost but it’s def time consuming!Fri, 18 Mar 2011 17:57:13 +0000 – tweet id 48805166111133696 – #379
tweet details

@HPRodeo @Catalyst__ca It’s a major challenge. We hired @wintr to do social media during festival, b/c it wasn’t realistic to use FT staff. #auddevFri, 18 Mar 2011 17:57:15 +0000 – tweet id 48805176827576321 – #380
tweet details

@canadianstage Was just going to ask this. Hard to find time! RT @Catalyst__ca: How is SM affecting staffing req.? Who’s doing it? Time? Cost? #auddevFri, 18 Mar 2011 17:57:23 +0000 – tweet id 48805211174739968 – #381
tweet details

@AudienceDevSpec I do hope we have more #auddev chats and #auddevchat hosts!Fri, 18 Mar 2011 17:57:23 +0000 – tweet id 48805210512035841 – #382
tweet details

@TGargantua Open Question: Do you find linking twitter to your facebook fan page a helper or hinderer in getting your messages out? #auddevFri, 18 Mar 2011 17:57:49 +0000 – tweet id 48805318918017024 – #383
tweet details

@praxistheatre @nestruck Thanks, we’re particularly interested in both audience AND community development, & the blog has been great for that. #auddevFri, 18 Mar 2011 17:57:59 +0000 – tweet id 48805359472742400 – #384
tweet details

@Riz_B @wintr would you be willing to share your style guide. #auddevFri, 18 Mar 2011 17:58:01 +0000 – tweet id 48805369434226688 – #385
tweet details

@wintr For the @HPRodeo we brought in a part time resource to spearhead the whole thing. “we” enjoyed knowing it was always covered. #auddevFri Mar 18 17:58:24 +0000 2011 – tweet id 48805465563463680 – #386
tweet details

@RachealMc @nickwmay @crowstheatre @praxistheatre @theatreontario It has to be. Look what we’re competing against. #auddevFri Mar 18 17:58:37 +0000 2011 – tweet id 48805520269783040 – #387
tweet details

@SMLois @TGargantua I loathe twitter/facebook linked accounts. The two sites require different styles. #auddevFri, 18 Mar 2011 17:58:37 +0000 – tweet id 48805518671740928 – #388
tweet details

@studio180mark @Catalyst__ca @praxistheatre Tricky for a small co. when artist in show are trying to engage but risk being privy to criticism. #auddevFri Mar 18 17:58:38 +0000 2011 – tweet id 48805524350832640 – #389
tweet details

@AudienceDevSpec The twitter vs. blog convo is interesting – best usage is to have both and let them feed off each other! #auddev(pun included)Fri, 18 Mar 2011 17:58:52 +0000 – tweet id 48805584081924096 – #390
tweet details

@HPRodeo @TGargantua Oh God, don’t link them. FB and Twitter require different voice & messaging, even if messages are sometimes parallel. #auddevFri, 18 Mar 2011 17:59:01 +0000 – tweet id 48805622522720256 – #391
tweet details

@coug_ee “@AudienceDevSpec Many reports state tht the majority of aud like to engage aft the event more thn during – is ths going to change? #auddevFri Mar 18 17:59:17 +0000 2011 – tweet id 48805686943039488 – #392
tweet details

@praxistheatre @Catalyst__ca Twitter is incredibly time consuming (& addictive). At the moment, it’s also voluntary on my part. #auddevFri Mar 18 17:59:22 +0000 2011 – tweet id 48805708925386752 – #393
tweet details

@nickwmay @canadianstage @Catalyst__ca I launched a large company’s SM involvement. It was part of the online marketing job at first #auddevFri, 18 Mar 2011 17:59:39 +0000 – tweet id 48805781394563072 – #394
tweet details

@macdonaldfest what have tweeps found with question and answer periods after the show? might be a nice way to engage actors, director and writer. #auddevFri, 18 Mar 2011 18:00:05 +0000 – tweet id 48805890068987904 – #395
tweet details

@RachealMc @tgargantua someone just said that drove them nuts. imo, there are msgs which can b carried out on both, but u have 2 personalize. #auddevFri, 18 Mar 2011 18:00:09 +0000 – tweet id 48805906850394115 – #396
tweet details

@Riz_B Does anyone have a SM policy in place? Would U B willing to share? Some concern ‘our’ voice is too personal for a municipality #auddevFri, 18 Mar 2011 18:00:10 +0000 – tweet id 48805908989485056 – #397
tweet details

@maritadachsel @TGargantua As an audience member, I don’t like it. I feel like FB and Twitter are two different things. Keep them separate. #auddevFri, 18 Mar 2011 18:00:15 +0000 – tweet id 48805931454177280 – #398
tweet details

@AudienceDevSpec I will say in the very beginning of using Tweetdeck,I did make the mistake of posting to FB every time like Twitter – does not work! #auddevFri Mar 18 18:00:34 +0000 2011 – tweet id 48806012353908736 – #399
tweet details

@canadianstage #auddev- we often share the same links/info on Twitter + FB but in different formats to suit each platformFri, 18 Mar 2011 18:00:52 +0000 – tweet id 48806087029301248 – #400
tweet details

@praxistheatre @maritadachsel That seems to be the consensus I think. Audience want to feel you’re talking to them, not cutting & pasting. #auddevFri, 18 Mar 2011 18:01:12 +0000 – tweet id 48806168654659585 – #401
tweet details

@AudienceDevSpec FB likes the pics and the fewer posts for conversation! #auddevFri, 18 Mar 2011 18:01:14 +0000 – tweet id 48806179228483584 – #402
tweet details

@SMLois #auddev I know that @VancouverFringe is hiring an intern with the sole job of social media: http://bit.ly/ggmjFF(are looking at 2-3 days/wkFri, 18 Mar 2011 18:01:34 +0000 – tweet id 48806264792285185 – #403
tweet details

@catalyst__ca @ericzieg @Catalyst_ca @wintr I really try and engage and sound like a person when doing SM. I’m not sure if it works, but i try! #auddevFri, 18 Mar 2011 18:01:35 +0000 – tweet id 48806267589890048 – #404
tweet details

@RachealMc I would say, if you’re out sourcing, be carful who you hire to do your SM coverage. #auddevFri Mar 18 18:01:53 +0000 2011 – tweet id 48806341665501184 – #405
tweet details

@AudienceDevSpec @Riz_B This came up in the convo yesterday – let me find the valuable link. Sec #auddevFri, 18 Mar 2011 18:01:59 +0000 – tweet id 48806366885855233 – #406
tweet details

@Riz_B We’re still trying to figure out how to accurately control time spent on SM. #auddevFri, 18 Mar 2011 18:02:21 +0000 – tweet id 48806459462524928 – #407
tweet details

@praxistheatre @morroandjasp Yes, there have been some great ones recently, but as others have said, bad ones can put people off. #auddevFri, 18 Mar 2011 18:02:35 +0000 – tweet id 48806518342160384 – #408
tweet details

@studio180mark @canadianstage agreed. Still learning but if we have something to share we use both. Try to mix it up #auddevFri Mar 18 18:02:44 +0000 2011 – tweet id 48806557030432768 – #409
tweet details

@AudienceDevSpec @Riz_B This might help get you started – http://bit.ly/e13ttj #auddevFri Mar 18 18:02:46 +0000 2011 – tweet id 48806563896500224 – #410
tweet details

@Catalyst__ca @SMLois We only have two full time staff, and I do the SM–and it takes up quite a bit of my time… surprisingly #auddevFri Mar 18 18:02:55 +0000 2011 – tweet id 48806602714783744 – #411
tweet details

@Riz_B Share a personal voice, spend the time necessary to be a successful SM presence, but fit into city operational guidelines #auddevFri Mar 18 18:03:14 +0000 2011 – tweet id 48806683685826560 – #412
tweet details

@AudienceDevSpec @coug_ee glad to see you made it to the chat! #auddevFri Mar 18 18:03:14 +0000 2011 – tweet id 48806682775658496 – #413
tweet details

@theatromania #auddev@macdonaldfest We love Q&A after shows! Perhaps it would work on Twitter? Open it up to tweeps?Fri, 18 Mar 2011 18:03:15 +0000 – tweet id 48806687062245376 – #414
tweet details

@RachealMc There’s a PR firm who had an intern blindly posting things out, including bad reviews, & not responding. It was a huge #fail. #auddevFri Mar 18 18:03:27 +0000 2011 – tweet id 48806738828341249 – #415
tweet details

@theatreontario @Riz_B Here’s a good post on social media policies from 2am http://bit.ly/hvXQsv #auddevFri Mar 18 18:03:33 +0000 2011 – tweet id 48806760248647680 – #416
tweet details

@praxistheatre @crowstheatre I agree. It helps when you’re work has sociopolitical content, because then it’s all related. #auddevFri, 18 Mar 2011 18:03:40 +0000 – tweet id 48806792683204608 – #417
tweet details

@morroandjasp @morroandjasp @praxistheatre Trailers such as http://bit.ly/gomswI Online allows indie companies to be part of the convo/community #auddevFri, 18 Mar 2011 18:03:48 +0000 – tweet id 48806822819266560 – #418
tweet details

@SMLois @Catalyst__ca I would say that means you are doing it right – but I’m hardly one to talk. My SocMed is voluntary and time consuming #auddevFri, 18 Mar 2011 18:03:51 +0000 – tweet id 48806836178132992 – #419
tweet details

@catalyst__ca @HPRodeo That’s the thing. What do you do if it’s not in your ressources to hire someone to do SM? What’s the best solution? #auddevFri, 18 Mar 2011 18:03:57 +0000 – tweet id 48806864590348288 – #420
tweet details

@coug_ee Not if they care to follow the show. If aud is component in thea-making, they too need to be in the moment @AudienceDevSpec #auddevFri, 18 Mar 2011 18:04:10 +0000 – tweet id 48806918730424320 – #421
tweet details

@theatromania #auddev@canadianstage Honestly, you do a great job with SM – on both Twitter and Facebook. Keep it up!Fri, 18 Mar 2011 18:04:17 +0000 – tweet id 48806945800470529 – #422
tweet details

@The8treGirl #auddevI always felt the blog was ‘insider’ info, gossip & trix of the trade. Tweeting is about simple facts, warnings, etc.Fri, 18 Mar 2011 18:04:19 +0000 – tweet id 48806957003452416 – #423
tweet details

@AudienceDevSpec So important! RT @RachealMc: I would say, if you’re out sourcing, be carful who you hire to do your SM coverage. #auddevFri, 18 Mar 2011 18:04:20 +0000 – tweet id 48806959104802816 – #424
tweet details

@praxistheatre @PuShFestival Great to hear. I’ll probably get in touch later for more info from you if that’s okay. #auddevFri, 18 Mar 2011 18:04:46 +0000 – tweet id 48807069301747712 – #425
tweet details

@CBTstage @theatromania @macdonaldfest #auddevthat’s interesting! and having a designated person? @morroandjasp want to try it next week?Fri Mar 18 18:04:47 +0000 2011 – tweet id 48807070878810113 – #426
tweet details

@Riz_B @shelltheatre ‘s 1st day on Twitter started w/ tweet that we were programming our season & we received a message from @crowstheatre #auddevFri Mar 18 18:04:56 +0000 2011 – tweet id 48807111488053248 – #427
tweet details

@HPRodeo @Catalyst__ca Might be able to get a volunteer or intern (but @RachealMC is right – make sure you get the right person). #auddevFri, 18 Mar 2011 18:05:19 +0000 – tweet id 48807207353073664 – #428
tweet details

@praxistheatre @theatromania Probably a great idea. Not everyone likes to stand up & ask questions in a room full of people. #auddevFri, 18 Mar 2011 18:05:21 +0000 – tweet id 48807213074100224 – #429
tweet details

@HPRodeo @Catalyst__ca Otherwise, maybe give multiple staff access to SM, so if you’re not around, someone else can update. #auddevFri, 18 Mar 2011 18:05:48 +0000 – tweet id 48807329239543808 – #430
tweet details

@praxistheatre @morroandjasp Yes yes!! and report back. Social media makes things happen in the real world! #auddevFri, 18 Mar 2011 18:05:54 +0000 – tweet id 48807353050595328 – #431
tweet details

@AudienceDevSpec Do any of you have a successful blog and what types of questions start a good conversation? #auddevFri, 18 Mar 2011 18:06:00 +0000 – tweet id 48807379420188672 – #432
tweet details

@The8treGirl #auddevMy last theatre blog was meant to encourage would-be aud to get to know us. Tweets were, mostly, for current friends.Fri, 18 Mar 2011 18:06:13 +0000 – tweet id 48807434629808128 – #433
tweet details

@Riz_B @TGargantua We used 2 have facebook.com/shelltheatre linked to @shelltheatre it made our followers grumpy. Now target each to aud. #auddevFri, 18 Mar 2011 18:06:16 +0000 – tweet id 48807446503895040 – #434
tweet details

@morroandjasp @theatromania @macdonaldfest @praxistheatre We have a Q&A tonight after our show. We could test it out!?!. #auddevFri, 18 Mar 2011 18:06:17 +0000 – tweet id 48807449045639168 – #435
tweet details

@praxistheatre @theatreontario Thanks for that, what a great resource. #auddevFri, 18 Mar 2011 18:06:23 +0000 – tweet id 48807476241502208 – #436
tweet details

@theatromania #auddev: @CBTstage Def try live-tweet Q&A after the show with @morroandjasp! Worth a shot!Fri, 18 Mar 2011 18:06:36 +0000 – tweet id 48807527747563520 – #437
tweet details

@canadianstage @theatromania thanks very much. :) we will! and right back at you. #auddevFri Mar 18 18:07:03 +0000 2011 – tweet id 48807643443236865 – #438
tweet details

@maritadachsel @praxistheatre @theatromania Does equity have a policy on SM yet? #auddev(this time with tag!)Fri Mar 18 18:07:18 +0000 2011 – tweet id 48807705703485440 – #439
tweet details

@theatromania #auddev@morroandjasp Please do!Fri, 18 Mar 2011 18:07:26 +0000 – tweet id 48807740428140544 – #440
tweet details

@lindork @praxistheatre sheesh this #auddevhashtag is exploding with tweets! Great job on your first live chat! I have to duck out now butFri, 18 Mar 2011 18:07:47 +0000 – tweet id 48807826566549504 – #441
tweet details

@The8treGirl #auddevFacebook was just there. And seemed to be skewed toward my friends. Weakest of our SM attempts.Fri, 18 Mar 2011 18:07:51 +0000 – tweet id 48807842177753088 – #442
tweet details

@SMLois @maritadachsel @praxistheatre @theatromania Not that I know of, and as an equity member it makes things confusing at times #auddevFri, 18 Mar 2011 18:07:54 +0000 – tweet id 48807855255584769 – #443
tweet details

@lindork @praxistheatre thank you for asking me to be involved in it ! #auddevI learned a lot more than I taught I think :P Fri, 18 Mar 2011 18:08:08 +0000 – tweet id 48807915527741440 – #444
tweet details

@crowstheatre @Riz_B @shelltheatre That’s right – i easy way to reach out and cause there’s still enough interest and curiosity about the format. #auddevFri, 18 Mar 2011 18:08:14 +0000 – tweet id 48807941637275648 – #445
tweet details

@praxistheatre @lindork Thanks for joining in… hope you get out to see more shows now you’re no longer a “newbie”. #auddevFri, 18 Mar 2011 18:08:18 +0000 – tweet id 48807957638545408 – #446
tweet details

@HM_Theatre_Ent We already know lot’s of people on facebook, not very many on Twitter which makes it a challenge: talking to someone you don’t know #auddevFri, 18 Mar 2011 18:08:36 +0000 – tweet id 48808031663820800 – #447
tweet details

@RachealMc no. RT @maritadachsel: @praxistheatre @theatromania Does equity have a policy on SM yet? #auddev(this time with tag!)Fri Mar 18 18:08:41 +0000 2011 – tweet id 48808054979964929 – #448
tweet details

@AudienceDevSpec @Catalyst__ca @HPRodeo I would say prioritize what you spend time on. You may need to shift some time to social media, but worth it! #auddevFri, 18 Mar 2011 18:09:07 +0000 – tweet id 48808164010893312 – #449
tweet details

@theatreontario @The8treGirl My problem with FB is that Facebook controls the conversation entirely #auddevFri Mar 18 18:09:12 +0000 2011 – tweet id 48808181983481856 – #450
tweet details

@CBTstage @Riz_B #auddev3 CBT board members have access to the twitter acct although they haven’t used it – worried about being the official voice?Fri, 18 Mar 2011 18:09:20 +0000 – tweet id 48808215818944512 – #451
tweet details

@praxistheatre @SMLois @maritadachsel @theatromania I think Equity is trying to catch up on a lot of these newer things, particularly video. #auddevFri, 18 Mar 2011 18:09:35 +0000 – tweet id 48808278431510528 – #452
tweet details

@maritadachsel @SMLois @praxistheatre @theatromania #auddevMight be good to have community to be proactive about a policy?Fri, 18 Mar 2011 18:09:37 +0000 – tweet id 48808288975978496 – #453
tweet details

@AudienceDevSpec @theatreontario @The8treGirl Can you expand on FB controls the conversation? In what way? #auddevinteresting.Fri, 18 Mar 2011 18:09:49 +0000 – tweet id 48808338460377088 – #454
tweet details

@theatromania @praxistheatre So true! People are bolder on the internet – could open the door to criticism, but it creates a dialogue and buzz! #auddevFri, 18 Mar 2011 18:09:56 +0000 – tweet id 48808367858257920 – #455
tweet details

@catalyst__ca @SMLois @maritadachsel @praxistheatre @theatromania There are things like lengths of video and photo crediting do apply to CAEA. #auddevFri, 18 Mar 2011 18:10:12 +0000 – tweet id 48808434803552256 – #456
tweet details

@RachealMc @maritadachsel @praxistheatre @theatromania look at someone like @TheNickAdams, he was (& is) tweeting straight through Priscilla #auddevFri, 18 Mar 2011 18:10:13 +0000 – tweet id 48808440461660161 – #457
tweet details

@praxistheatre @theatromania Opening the door to criticism is a great thing. #auddevFri, 18 Mar 2011 18:10:20 +0000 – tweet id 48808467762380804 – #458
tweet details

@coug_ee @AudienceDevSpec haha, I have been MIA for awhile haven’t I? Glad convos are happening on #auddevFri, 18 Mar 2011 18:10:23 +0000 – tweet id 48808480240447488 – #459
tweet details

@SMLois I am fairly sure that Equity are starting to look at some of the online video stuff, but haven’t heard any rumblings about SM #auddevFri, 18 Mar 2011 18:10:27 +0000 – tweet id 48808498720538624 – #460
tweet details

@catalyst__ca @SMLois @maritadachsel @praxistheatre @theatromania There are many CAEA guidelines that restrict what we can do with SM #auddevFri, 18 Mar 2011 18:10:59 +0000 – tweet id 48808632476901377 – #461
tweet details

@theatromania @praxistheatre We think so. It’s good to know what people are saying – good or bad #auddevFri Mar 18 18:11:18 +0000 2011 – tweet id 48808712038662144 – #462
tweet details

@praxistheatre @AudienceDevSpec Check us out at http://www.praxistheatre.com. #auddevFri Mar 18 18:11:18 +0000 2011 – tweet id 48808712403566592 – #463
tweet details

@theatreontario @AudienceDevSpec Their algorithms dictate who shows up in your feed, algorithms based on how much you use their product #auddevFri, 18 Mar 2011 18:11:23 +0000 – tweet id 48808731760267264 – #464
tweet details

@SMLois @Catalyst__ca @maritadachsel @praxistheatre @theatromania True, but no guidelines actually FOR SM #auddevFri, 18 Mar 2011 18:11:31 +0000 – tweet id 48808765989986304 – #465
tweet details

@RachealMc That’s what Twitter’s all about -just jump in. RT @hm_theatre_ent: …which makes it a challenge: talking to someone you don’t know #auddevFri, 18 Mar 2011 18:11:39 +0000 – tweet id 48808801733853184 – #466
tweet details

@praxistheatre @theatromania Yes, we’ve used it in the continuing development of our show Jesus Chrysler to great effect. #auddevFri, 18 Mar 2011 18:12:20 +0000 – tweet id 48808970575556608 – #467
tweet details

@canadianstage lots to navigate re: unions/equity + rights + sharing online RT @praxistheatre: I think Equity is trying to catch up on newer things #auddevFri, 18 Mar 2011 18:12:40 +0000 – tweet id 48809057993244672 – #468
tweet details

@AudienceDevSpec Shameless plug – We are hosting an Audience Development for the Arts Symposium – May 14: http://bit.ly/gvmkGI #auddevFri, 18 Mar 2011 18:12:50 +0000 – tweet id 48809096660516864 – #469
tweet details

@The8treGirl @theatreontario They certainly control the format, which renders most content generic & thus useless. #auddevFri, 18 Mar 2011 18:12:53 +0000 – tweet id 48809109973254144 – #470
tweet details

@praxistheatre Well, as the host of this #auddevchat… I actually have to exit and get back to my other job at Crow’s. Thanks all for joining!Fri Mar 18 18:13:16 +0000 2011 – tweet id 48809208287723520 – #471
tweet details

@HPRodeo @AudienceDevSpec Very cool! Any live-streaming for those of us who can’t make it to Chicago? #auddevFri Mar 18 18:13:31 +0000 2011 – tweet id 48809268773793792 – #472
tweet details

@AudienceDevSpec @praxistheatre Yes, I will! Thanks! Thank you for hosting an #auddevchat.Fri, 18 Mar 2011 18:13:31 +0000 – tweet id 48809271734968320 – #473
tweet details

@theatreontario @The8treGirl @AudienceDevSpec Also “Facebook Events” are just awful, awful, awful – but I’m going to go off on a rant #auddevFri, 18 Mar 2011 18:13:56 +0000 – tweet id 48809375082622976 – #474
tweet details

@SMLois @praxistheatre Thank you so much for hosting – a great cross country conversation here. #auddevFri Mar 18 18:14:02 +0000 2011 – tweet id 48809401099894784 – #475
tweet details

@theatreontario @praxistheatre This was a lot of fun – thanks! #auddevFri, 18 Mar 2011 18:14:28 +0000 – tweet id 48809507509383169 – #476
tweet details

@RachealMc Big pet peeve RT @theatreontario: @The8treGirl @AudienceDevSpec Also “Facebook Events” are just awful, awful, awful… #auddevFri, 18 Mar 2011 18:14:43 +0000 – tweet id 48809571438964737 – #477
tweet details

@HM_Theatre_Ent @RachealMc Just jump in? Gak! Eeek! Yikes! Seriously though, you’re right. Good to try different things to find what works, yes? #auddevFri Mar 18 18:14:50 +0000 2011 – tweet id 48809599867944960 – #478
tweet details

@AudienceDevSpec Once again proving how special #auddev is. @praxistheatre #auddevchat pulled different people into the conversation. Awesome!Fri Mar 18 18:14:56 +0000 2011 – tweet id 48809627026067456 – #479
tweet details

@praxistheatre Hope you feel free to keep the discussion going on #auddev. http://www.praxistheatre.com will be posting next week about this chat.Fri Mar 18 18:15:03 +0000 2011 – tweet id 48809654981103616 – #480
tweet details

@catalyst__ca @praxistheatre Thanks for doing this. I guess I should get back to work too. Thanks everyone! It’s been super interesting! #auddevFri, 18 Mar 2011 18:15:08 +0000 – tweet id 48809677647130624 – #481
tweet details

@RachealMc @praxistheatre Thank you very much for a great conversation! #auddevFri Mar 18 18:15:10 +0000 2011 – tweet id 48809685846999040 – #482
tweet details

@canadianstage @PraxisTheatre thanks for creating/facilitating! And big thanks to all who chimed in. Great chatting and talk soon! #auddevFri Mar 18 18:15:25 +0000 2011 – tweet id 48809750187610112 – #483
tweet details

@macdonaldfest @morroandjasp test it out! let us know how it goes #auddevFri, 18 Mar 2011 18:15:29 +0000 – tweet id 48809766054670336 – #484
tweet details

@wintr Wait! one last thing. You asked for the style guide that we used for the 2011 @hprodeo. Here it is. http://unit2.ca/hpr-style.html #auddevFri Mar 18 18:15:30 +0000 2011 – tweet id 48809768239894528 – #485
tweet details

@theatromania #auddev@SMLois @maritadachsel @praxistheatre @Catalyst__ca Interesting about guidelines…do you think there will be more discussion soon?Fri Mar 18 18:15:52 +0000 2011 – tweet id 48809859981901824 – #486
tweet details

@Riz_B @CBTstage we had no concerns for more than 16 months, but someone knew is managing, and is now very concerned about our voice. #auddevFri Mar 18 18:15:58 +0000 2011 – tweet id 48809885240012800 – #487
tweet details

@praxistheatre Glad to do it, I hope you all found new followers and followees… I certainly did! #auddevThanks for joining all.Fri Mar 18 18:16:00 +0000 2011 – tweet id 48809895960641536 – #488
tweet details

@AudienceDevSpec @RachealMc @theatreontario @The8treGirl FB events used to be better, but you are right – they control what and who you can send to. #auddevFri, 18 Mar 2011 18:16:43 +0000 – tweet id 48810074843516928 – #489
tweet details

@praxistheatre @theatromania I’ll look into that and get back you soon. Toronto AGM had a social media panel led by Praxis AD Mike Wheeler. #auddevFri, 18 Mar 2011 18:16:52 +0000 – tweet id 48810112034414592 – #490
tweet details

@morroandjasp @theatromania @CBTstage @theatromania @praxistheatre Ok, look outfor it around 9pm tonite! #auddevFri, 18 Mar 2011 18:16:54 +0000 – tweet id 48810121463214080 – #491
tweet details

@theatromania #auddevThanks all! That was very cool. Nice to find some new tweeps to follow :) Fri Mar 18 18:17:18 +0000 2011 – tweet id 48810221384118272 – #492
tweet details

@morroandjasp @praxistheatre Thanks for hosting it. Much love. #auddevand out!Fri Mar 18 18:17:45 +0000 2011 – tweet id 48810335750205440 – #493
tweet details

@SideMart started the twitter tip tap last summer during smmrwrks when word got to us folks were buzzing about hillbilly; haven’t looked back. #auddevFri, 18 Mar 2011 18:17:58 +0000 – tweet id 48810390267760641 – #494
tweet details

@Riz_B @shelltheatre attends twitter events. It’s a great opportunity to meet with future audience members face to face. #auddevFri Mar 18 18:19:01 +0000 2011 – tweet id 48810653120610304 – #495
tweet details

@praxistheatre @SMLois Yes, it’s a very interesting time and everyone is slowly learning to adapt. Or… not. #auddevFri Mar 18 18:19:04 +0000 2011 – tweet id 48810666345246720 – #496
tweet details

@theatromania @praxistheatre Sounds good. Thanks for keeping us informed. Cheers! #auddevFri, 18 Mar 2011 18:19:30 +0000 – tweet id 48810777553010689 – #497
tweet details

@praxistheatre Okay, I’m really signing off now. Bye all! #auddevFri Mar 18 18:19:46 +0000 2011 – tweet id 48810841172226048 – #498
tweet details

@AudienceDevSpec @theatreontario @RachealMc @The8treGirl Although I have seen pages use FB to create live events, similar to the chat we are having. #auddevFri, 18 Mar 2011 18:20:37 +0000 – tweet id 48811054981058560 – #499
tweet details

@shelltheatre Perfect time to end this conversation we just received our 10 minute call for “The Spice of Life” – We love school matinees! #auddevFri, 18 Mar 2011 18:21:00 +0000 – tweet id 48811153123590144 – #500
tweet details

@BrandinyourHand Good ideas for relating: RT @MicControl Managing Relationships With Fans When Your Fan Base Gets Too Big http://ow.ly/4gFYy #auddevFri, 18 Mar 2011 18:21:06 +0000 – tweet id 48811178796924929 – #501
tweet details

@thejonrandall Brilliant! “@theatromania: #auddev@macdonaldfest We love Q&A after shows! Perhaps it would work on Twitter? Open it up to tweeps?”Fri, 18 Mar 2011 18:21:32 +0000 – tweet id 48811285864906752 – #502
tweet details

@PuShFestival @praxistheatre np :) It’ll have to be before March 25th though. #auddevFri, 18 Mar 2011 18:23:58 +0000 – tweet id 48811898627555329 – #503
tweet details

@AudienceDevSpec @praxistheatre I can create the transcript since I started the #auddev archive. Thanks all! Don’t forget to check #auddevdaily!Fri, 18 Mar 2011 18:25:05 +0000 – tweet id 48812181524975616 – #504
tweet details

@canadianstage @operarunner which tweet are you asking about? Sorry, we’ve been tweeting tons re: #auddevFri Mar 18 18:26:11 +0000 2011 – tweet id 48812459624108033 – #505
tweet details

@RachealMc #auddev => RT @canartsconnect: Canada Arts Connect Magazine is Looking for Writers! http://bit.ly/hjYGWuFri Mar 18 18:28:03 +0000 2011 – tweet id 48812929142882304 – #506
tweet details

@canadianstage @lynngr fair enough! No plans to do it right now, wanted to share the idea. Might work in student matinees or Tweet-specific shows? #auddevFri, 18 Mar 2011 18:31:13 +0000 – tweet id 48813725909651456 – #507
tweet details

@CBTstage @morroandjasp LIVE and Twitter q&a Wed March 23 @theatromania @praxistheatre #auddev(let’s try it out!)Fri, 18 Mar 2011 18:34:38 +0000 – tweet id 48814585620340736 – #508
tweet details

@theatromania We’re in! RT @CBTstage: @morroandjasp LIVE and Twitter q&a Wed March 23 @theatromania @praxistheatre #auddev(let’s try it out!)Fri, 18 Mar 2011 18:37:45 +0000 – tweet id 48815370378817536 – #509
tweet details

@YorkUFineArts Yes! @canadianstage #auddevAppreciate media/reviewers who share thoughts + links online like @nestruck @glennsumi @paula_citron + othersFri, 18 Mar 2011 18:46:26 +0000 – tweet id 48817553300135936 – #510
tweet details

@lynngr @canadianstage #auddevTweets could be fun at an improv as a way to get audience input. Reg play, light from phones wld distract actorsFri, 18 Mar 2011 18:46:35 +0000 – tweet id 48817591292145664 – #511
tweet details

@TrendsmapCanada ‘oakland’, #auddev, ‘auto-corrected’ & ‘wieners’ are now trending in Canada http://trendsmap.com/caFri Mar 18 18:48:49 +0000 2011 – tweet id 48818154679447552 – #512
tweet details

@theatrecalgary Interesting… RT @nestruck: #auddevSeems like Twitter has created the national theatre dialogue that blogs promised but failed to deliver.Fri, 18 Mar 2011 18:53:33 +0000 – tweet id 48819345144545280 – #513
tweet details

@BrandinyourHand Thanks to Thomas Cott for the info that Google and YouTube have Not-for-Profit deals/schemes: http://bit.ly/ktS4l #auddevFri, 18 Mar 2011 19:09:38 +0000 – tweet id 48823391607726080 – #514
tweet details

@katy384759 #auddev http://www.receitas-e-culinaria.com/receita/cookies-de-gengibre_29765.htmlFri Mar 18 19:11:18 +0000 2011 – tweet id 48823812409659393 – #515
tweet details

@PacificTheatre @smlois @Catalyst__ca Honestly, depends how busy I am that day, but I try to get on at least 2-3 times when I’m working. #auddevFri, 18 Mar 2011 19:15:14 +0000 – tweet id 48824802642886657 – #516
tweet details

@SMLois LoisBackstage.com on the Canadian Theatre Conversation: http://bit.ly/g6NqNT #2amt #auddevFri, 18 Mar 2011 19:40:16 +0000 – tweet id 48831100230971393 – #517
tweet details

@praxistheatre To all who participated in #auddev: would love you to send webcam photo of yourself to aislinnrose@praxistheatre.com! Pass it on…Fri Mar 18 19:56:18 +0000 2011 – tweet id 48835136782995456 – #518
tweet details

@praxistheatre Amazingly quick on the draw! RT@SMLois on the Canadian Theatre Conversation: http://bit.ly/g6NqNT #2amt #auddevFri, 18 Mar 2011 20:04:32 +0000 – tweet id 48837208249081856 – #519
tweet details

@HM_Theatre_Ent Thanks @praxistheatre for the excellent Twitter Chat. Hmmm, trying to come up with a portmanteau for Twitter Chat that isn’t rude… #auddevFri, 18 Mar 2011 20:06:35 +0000 – tweet id 48837725792649216 – #520
tweet details

@canadianstage Great follow-up post! RT @theArtsClub: RT@SMLois on the Canadian Theatre Conversation: http://bit.ly/g6NqNT #2amt #auddevFri, 18 Mar 2011 20:11:46 +0000 – tweet id 48839027507470336 – #521
tweet details

@praxistheatre @Catalyst__ca @lindork @citadeltheatre @shelltheatre et al pls send your webcam photo 2 aislinnrose@praxistheatre.com! Pass it on… #auddevFri, 18 Mar 2011 20:12:43 +0000 – tweet id 48839266905767936 – #522
tweet details

@arts_marketing @AudienceDevSpec Thanks so much! Hope you’re getting lots of responses to your survey about loving the arts. #auddevFri Mar 18 20:17:23 +0000 2011 – tweet id 48840443189932032 – #523
tweet details

@TorontoSymphony @canadianstage looks like you had a great chat today with all the #auddevpeople! Some seriously great ideas in there.Fri, 18 Mar 2011 20:33:31 +0000 – tweet id 48844500281462784 – #524
tweet details

@praxistheatre No worries @brovermania. You can catch it all at #auddev, or read the blog post that @SMLois has already written! http://bit.ly/g6NqNTFri, 18 Mar 2011 20:49:10 +0000 – tweet id 48848441371148288 – #525
tweet details

@praxistheatre @TorontoSymphony Glad you enjoyed! Looking forward to testing out new ideas & @morroandjasp are testing tweets @ Q&A tonight, 9pm. #auddevFri Mar 18 20:53:59 +0000 2011 – tweet id 48849653558558720 – #526
tweet details

@catalyst__ca Here’s a great blog by @SMLois about our conversation about audience development & social media http://www.loisbackstage.com/?p=1110 #auddevFri, 18 Mar 2011 21:05:52 +0000 – tweet id 48852643627540480 – #527
tweet details

@canadianstage #FF shout out to all those who participated in #auddevchat esp @PraxisTheatre @Theatromania @RachaelMc @Catalyst_Ca @AudienceDevSpec @Riz_BFri, 18 Mar 2011 22:07:19 +0000 – tweet id 48868106596122624 – #528
tweet details

@VancouverOpera Yes! TY! Bloggers will be at Traviata Apr 30! RT @SMLois: @VancouverOpera invites bloggers/tweeters …to cover openings #auddevFri, 18 Mar 2011 22:10:22 +0000 – tweet id 48868874480922626 – #529
tweet details

@praxistheatre Tune in @ 9pm for @morroandjasp post show q&a tweets. An experiment after today’s #auddevchat!Fri, 18 Mar 2011 23:46:23 +0000 – tweet id 48893039019687937 – #530
tweet details

@praxistheatre @canadianstage thanks for the mention and for joining us. A great voice to have in on that discussion. #auddevFri, 18 Mar 2011 23:48:01 +0000 – tweet id 48893450485104640 – #531
tweet details

Leave a Comment

Filed under arts management, arts marketing, Audience Development