I wanted to make sure you were all invited to the #auddev chat we will be having this Thursday:
Audiences’ Preferred Connections
Co-host Cindy Marie Jenkins, L.A.’s own Storyteller/Outreach Nerd, and I will be conducting a chat about audiences and how they prefer to connect with us. So dig up your latest surveys and let’s chat about our findings!
We mainly will be discussing the various questions we tend to ask on surveys, and what information are we finding out about our audiences. Are these the right questions to ask? What do we need to know?
I feel many of our surveys do not find the answers we are most in need of, which is knowing how our audiences want to connect with us. How are they finding their information now? What drives them to buy a ticket? How do they want to participate? What makes them feel engaged? What makes them want to come back? What are the main reasons they may not come back?
It’s time to go beyond the general demographics and get to know our audiences’ preferences. So, join us as we discuss these questions! You’re invited!
Cheers to happy and loyal audiences,
Audience Development Specialists
“Never treat your audience as customers, always as partners.”
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